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American Public Transportation Association

 Marketing & Communications Committee

The Marketing & Communications Committee's mission is to

  • create maximum support and use of public transportation and the benefits it brings to communities and customers
  • enhance the skills of public transportation marketing practitioners
  • promote excellence in marketing and communications in the public transportation industry
  • support APTA's strategic plan and be APTA's primary advisor on issues that pertain to the image of public transportation
  • support the industry's efforts to expand investment in public transportation
  • broaden the understanding and integration of marketing as a critical component in the management of public transportation
  • and promote the exchange of marketing-related information and techniques.

Sample committee activities include the direction of  the annual AdWheel Awards, Dump the Pump, and the APTA Marketing & Communications Workshop.

The committee also directs the industry's branding efforts with the Where Public Transportation Goes Community Grows campaign.

The committee always welcomes involvement. Current opportunities exist  on the following committee task forces:

  • Ad Revenue
  • Advocacy Communications
  • PIOs
  • Research
  • Social Media

Events

Annually, the committee holds a Marketing & Communications Workshop designed to address the challenges and learning needs of public transit's communicators.

Membership

The Marketing & Communications Committee is open to all APTA members.

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 Committee Contacts

 

Chair

Morgan Lyons
telephone (214) 749-2662
e-mail mlyons@DART.org

Staff AdvisorS

Jack Gonzalez
telephone (202) 496-4824
e-mail jgonzalez@apta.com

Rosemary Sheridan
telephone (202) 496-4826
e-mail rsheridan@apta.com

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