The Marketing and Communications Committee's mission is to
- create maximum support and use of public transportation and the benefits it brings to communities and customers
- promote excellence in marketing and communications in the public transportation industry
- support APTA's strategic plan and be APTA's primary advisor on issues that pertain to the image of public transportation
- broaden the understanding and integration of marketing as a critical component in the management of public transportation
- enhance the skills of public transportation marketing practitioners
- and promote the exchange of marketing-related information and techniques.
Sample committee activities include the direction of the annual AdWheel Awards, Dump the Pump, and the APTA Marketing & Communications Workshop.
The committee always welcomes involvement. Current opportunities exist on the following committee task forces:
- Ad Revenue
- Authorization
- Business Members
- Conference Program Planning
- Customer Service Challenge
- Outreach
- PIOs
- Social Media
APTA Transit Savings Report
(Based on data from AAA on November 10, 2009)