Message from William W. Millar, APTA President (Download )

How To Use This Toolkit (Download )

Part I: Getting Started (Download )
Deciding How To Participate in the Easy Rider Program

• Selecting and Adapting an Initiative Key Messages
• Best Practices
  • Eight Success Stories
  • Additional Examples of Senior Citizen Transit Programs
• "Advancing Mobility Options for Older Americans" (Download )
  (PowerPoint presentation)

Part II: Working with the Media (Download )
Publicizing Your Initiatives

• Overview
• Messages
• Media Kit
• Media Event / Tour
• Sample Press Release
• Sample Op-Ed Article #1:"Moving Baby Boomers into the Future"
• Sample Op-Ed Article #2:"Preserving Baby Boomer Freedom"
• Sample Op-Ed Article #3:"Mobility Security"

Part III: Engaging Partners, Allies and Supporters (Download )

• Solicitation Letter #1
• Solicitation Letter #2
• Generic Speech / Talking Points

Part IV: Using Advertising, Brochures, Signage and More (Download )
Communicating Your Information, Your Way

• Advertising
• Public Service Announcements
• Brochures, Posters, Fliers
• Web Sites: Yours and Theirs
• Four Sample Radio Spots

Part V: "Aging Americans: Stranded Without Options" (Download )
A Report by the Surface Transportation Policy Project, April 2004

Part VI: Sample Marketing Materials and Tools Used Successfully by Other Transit Organizations (View Samples)