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American Public Transportation Association

 Program

  
  
  
  
Expand/Collapse Date : 2/22/2010 ‎(1)
2/22/2010 2:00 PM2/22/2010 6:00 PMRegistration
Expand/Collapse Date : 2/23/2010 ‎(7)
2/23/2010 1:00 PM2/23/2010 2:30 PMSession 1: Welcome Luncheon and Panel Discussion
Moderator:
Ralph J. Menzano, chair, APTA Information Technology Committee, and transportation industry director, Oracle USA, Lafayette, PA
2/23/2010 3:00 PM2/23/2010 4:30 PMSession 2: Roll Call of Transit Properties
The first Roll Call of Transit Properties was a hit at last year’s TransITech and returns for the 2010 conference.  All attending transit properties will be able to give a short update of recent, current and future technology initiatives, projects and applications.  The “Roll Call” will set the tone of the conference and help both APTA transit properties and business members understand the state of applied information technology in transit and our future needs.  Information regarding the format and content will be provided to each Transit property represented at the conference in advance.
 
Moderator:
Ralph J. Menzano, chair, APTA Information Technology Committee, and transportation industry director, Oracle USA, Lafayette, PAtt
2/23/2010 10:00 AM2/23/2010 6:00 PMRegistration
2/23/2010 10:30 AM2/23/2010 12:30 PMInformation Technology Committee Meeting
2/23/2010 2:30 PM2/23/2010 3:00 PMBreak
2/23/2010 4:00 PM2/23/2010 9:00 PMProduct Showcase
2/23/2010 7:30 PM2/23/2010 9:00 PMReception
Expand/Collapse Date : 2/24/2010 ‎(10)
2/24/2010 9:00 AM2/24/2010 10:00 AMSession 3: Is Social Networking Right for your Agency?
Social networking is everywhere today.  Businesses and service providers are using Facebook, Twitter, YouTube, blogs and other tools to communicate and connect with existing and potential customers.  Social networking can be daunting unless you have clear goals, a strategy and support to succeed.  These can be great tools for reaching existing customers and stakeholders as well as extending into new markets.  They do require a commitment of resources to sustain and grow but that commitment can be optimized with the right approach.  Presentations will highlight strategies and approaches that are working in transit today.
 
Moderator:
Carolyn Young,
executive director, Communications and Technology Tri-County Metropolitan Transportation District of Oregon Portland, OR
 
YouTub, Facebook and Twitter – Oh My!
David Sullivan,
senior vice president, Planning & Technology, Hampton Roads Transit, Norfolk, VA
 
Befriending Government: Public Agencies Adopt Social Media Tools to Communicate with Customers
Susan Bregman,
principal, Oak Square Resources, LLC, Brighton, MA
 
Launching a Blog: Creating an Online Voice for your Agency
Paul Stefanski, manager, IT Operations Applications, Bi-State Development Agency, St. Louis, MO
 
 
2/24/2010 10:00 AM2/24/2010 11:30 AMSession 4: Building and Managing Loyalty with Your Customers
How is your agency communicating with your customers and better understanding their needs?  Technology has revolutionized communications and is continuing to do so at an ever increasing pace.  Many industries have adopted customer relationship management systems to better understand and meet customer expectations.  Innovative transit providers are seeing the benefits of increased investments in customer loyalty and by offering a more personalized customer experience.  Technology is key tool for managing and creating these systems.  Learn how others are building and succeeding with improved and customized customer communications and loyalty programs.

Moderator:
Denise G. Wendler,
deputy chief information officer,
Metropolitan Transit Authority of Harris County,
Houston, TX
 
Creating Customer Loyalty: Best Practices
Chris Dalton,
president and CEO, Acquity Group,
Chicago, IL
 
Increasing Ridership by Customer Focus
Steffan Johansson,
executive director, Ostgotatrafiken, Sweden
 
Niklas Johnsson, head of marketing, Boomerange, CSC,
Falls Church, VA
 
Building and Managing Customer Loyalty with RTPI
Bill McFarland,
director, Technical Services & Business Development, Innovations in Transportation Inc.
Chesapeake, VA
2/24/2010 12:00 PM2/24/2010 1:30 PMSession 5: "Green Tech" - Technology Supported Sustainability
Going Green?  Seems everyone and everything is in tune to the needs of the environment and sustainability.  Public transit by its very nature is a major contributor to sustainability.  But do we “walk the talk” within our own internal operations?  Technology is a major consumer of energy and the myth of the “paperless office” has not been realized. The reality is that we now generate a record amount of paper.  Can we use our technology to lessen our impact on the environment?  Bar codes, RFID, and sensor enabled monitoring also contribute while simple actions such as duplex printing, printer and server consolidation, and telecommuting can make a cumulative difference.
 
Moderator:
Denise G. Wendler,
deputy chief information officer,
Metropolitan Transit Authority of Harris County,
Houston, TX
 
Building a Green Data Center 
Angela K. Miller,
chief information officer, North County Transit District, Oceanside, CA
 
Fuel Savings through Green Technologies
Meaghan Wilkinson,
senior marketing specialist, Trapeze Group, Mississauga, ON
 
Long Beach Transit – Building on CAD/AVL
Robert Verplaetse,
senior technical sales engineer, Trapeze ITS USA, LLC (formerly Continental Public Transit Solutions), Cedar Rapids, IA
2/24/2010 2:30 PM2/24/2010 4:00 PMSession 6: Electronic Payment Systems
Electronic ticketing and payment systems are the norm in almost all modes of commercial transportation.  However, transit still relies heavily on cash fares and traditional prepaid fare passes. Hear about advances in both electronic ticketing and electronic payment plans and learn how they can help expand revenues and reduce the high cost of handling cash.  Transit has also made advances in using technology assets to create new revenue streams.  Hear examples of how to optimize and manage transit revenues with information technology.  Examples include onboard entertainment systems and mobile wireless.
 
Moderator:
Shyam K. Dunna,
president and CEO, nMomentum Corporation, Suwanee, GA
 
High Performance in Public Transport Electronic Ticketing
Jeff Emerson, partner, master technology architect, Accenture, Overland Park, KS 
 
Real Time Information and On Board Entertainment at
Integrated Revenue Producer ICT Based System
Raffaele Caltabiano,
general manager, T&T Telematica e
Trasporti S.R.L. Via Ruda, ITALY
 
Mobile Wireless Technology to Improve Transit Operations Communications and the Passenger Experience
Abraham Kololli,
deputy chief - I.S. manager, Utah Transit
Authority, Salt Lake City, UT

No Need for Cash on Tokens: Electronic Payment Plans for Paratransit with Metro Access EZ-Pay
Stephanie Clayville,
project manager, MJM Innovations,
Baltimore, MD
 
Tim, Palo, information technology director, MV
Transportation, Inc. Fairfield, CA
2/24/2010 4:30 PM2/24/2010 6:00 PMSession 7: Technology as a Revenue Producer
Technology is often viewed as a growing cost center, however, many technology applications can have a direct and positive impact on revenues.  Hear examples of how to optimize and manage transit revenues with information technology.  Fare systems management, real estate, property and other asset management applications may also help your agency unleash new revenue sources.  Many technologies have direct revenue producing abilities from the technology assets themselves.  Examples include leasing space on communications towers, selling unused fiber or duct bank capacity along right-of-way, sharing wireless capacity as well as leveraging advertising opportunities on websites and other new media.
 
Moderator:
Dmitriy Vanchugov,
business development manager, Trapeze ITS USA, LLC (formerly Continental Public Transit Solutions),
Cedar Rapids, IA
 
Using Synthetic Vision to Verify Cash Fare Collection
Hilary Tomasson,
vice president of Marketing, Eurotech Inc., Columbia, MD
 
New Technology & New Business, SMRT
Kang Boram,
Seoul Metropolitan Rapid Transit Corporation SMRT, Seoul,
SOUTH KOREA
 
Integrating IP Based Technologies to Produce Revenue and Increase Brand Awareness
Joseph Wright,
chief architect – Retail Systems, Harris Corporation, Dulles, VA
 
More Service in More Stations
Frederick Candelaria,
deputy chief, Information Technology, Washington Metropolitan Area Transit Authority, Washington, DC
2/24/2010 8:00 AM2/24/2010 9:00 AMContinental Breakfast
2/24/2010 8:30 AM2/24/2010 4:00 PMRegistration
2/24/2010 11:30 AM2/24/2010 12:00 PMBreak
2/24/2010 1:30 PM2/24/2010 2:30 PMLunch
2/24/2010 4:00 PM2/24/2010 4:30 PMBreak
Expand/Collapse Date : 2/25/2010 ‎(8)
2/25/2010 9:00 AM2/25/2010 10:30 AMSession 8: Onboard LRT and Commuter Rail Technology
Onboard technology has become both a rider and transit operator’s key expectation.  With the growth of light rail transit and the expansion of commuter rail systems many new technologies are being introduced.  These can present challenges in both managing deployments with new rail sysems and the unique problems of trying to retrofit older rail vehicles with new technologies.  Technology can run the gambit of traveler information to traffic signal prioritization to security to wireless and mesh networks. Learn about how some of these challenges are being faced and managed.

Moderator:
Louis F. Sanders,
Director, Technical Services, APTA, Washington, DC
 
Upgrading Automatic Traveler Information Systems on Older Rail Vehicles
Robert Gave P.E.,
associate, Booz Allen Hamilton,
San Francisco, CA
 
Traffic Signal Prioritization for Light Rail Trains in the Central Business District of Dallas
Allan Steele,
vice president/chief information officer, Dallas Area Rapid transit, Dallas, TX
 
Legislation is Driving Data Integration Opportunities to Improve Operational Transportation and Security Systems
William Everett, Sr.
principal business analyst, ARINC, Annapolis, MD
 
Wireless Trackside and Train Mesh for the COASTER Commuter Rail
Angela K. Miller,
chief information officer, North County Transit District, Oceanside, CA
2/25/2010 11:00 AM2/25/2010 1:00 PMSession 9: Using "Shelfware": Making the Most Out of What You Already Have
Most transit agencies have significant investments in existing software and technology applications. Often these systems have modules and functionality that were not implemented or needed when the system was originally installed.  Additionally, software providers are constantly adding new features and functionality in new versions of software you already own and the web offers many free or low cost “software-as-a-service” opportunities.  You may already own or have access to software and systems to meet that next business need.  Listen to transit agencies and suppliers discuss making the most of technologies you already own or can access for free.

Moderator:
Blake Pelletier,
chief technology officer, AC Transit,
Oakland, CA
 
Business and Information Technology Optimization
Peter Julian,
consultant, The Alliance Group Consulting LLC, Yardley, PA
 
Transit Industry Effective Development of KPI’s and Dashboards
Pravin Kumar,
CEO, Transportation Sector, AST Corporation, Naperville, IL
 
Planning for Disaster in Real Time
Arjan van Andel,
director of sales, Trapeze ITS,
Cedar Rapids, IA
 
William Hiller, associate, Booz Allen Hamilton, Cedar Rapids, IA
 
Fail-Safe Options for Transit IP Video Systems
Phillip McDouall,
director, Solutions Marketing March Networks, Ottawa, ON
2/25/2010 2:00 PM2/25/2010 3:30 PMSession 10: Making Since of All That Data
Integrated transit IT systems produce data which is not only essential to operations management but is of ignificant value to customers. Accurate and easily available schedule and real time information encourages ridership and leads to satisfied customers. Finding ways to deliver it requires innovative thinking and new approaches.  Learn how to get a handle on all of that data that is rapidly accumulating in your transit business systems and how to make a difference for customers and management.
 
Moderator:
Arjan van Andel,
director of sales North America, Trapeze ITS USA, LLC (Formerly Continental Public Transit Solutions) Cedar Rapids, IA
 
Estimating Light-Rail Ridership from APC Data
Richard Lehman,
senior applications developer, RSM Services Corporation, Houston, TX
 
Better Rider Information with Technology
Jaspal S. Boparai,
manager, Scheduling Systems Technology Support, Washington Metropolitan Area Transit Authority, Washington, DC
 
How to Get Around “ITS Propriety When Deploying Intelligent Transportation Systems”?
David Jackson,
associate, Booz Allen Hamilton,
Baltimore, MD
2/25/2010 4:00 PM2/25/2010 5:30 PMSession 11: Tools You Can Use
There are many tools available to the transit CIO to help improve and better manage our business.  Some of these tools are built by others and available to all of us.  All we need is to know who to ask.  No need to reinvent the wheel; learn about opportunities available with 511 traveler information systems, website analytics and the sometimes overwhelming task of procuring that new system or technology.
 
Moderator:
David Sullivan,
senior vice president, Planning and
 
Technology, Hampton Roads Transit, Norfolk, VA
511 Traveler Information Systems
Robin Cody,
managing director, Government/Transportation Consulting Practice, Jeskell, Inc., Sunnyvale, CA
 
Using Google Analytics for Tracking Use of the Chattanoooga Real Time Next Arrival Prediction Website
Douglas J. Parker,
senior Transportation Systems Engineer, IBI Group, Toronto, ON
 
By Enabling Coordination, ITS Technologies Celebrate Cost Savings with Happy Customers
Yehuda Gross,
ITS program manager, U.S. Department of Transportation, ITS Joint Program Office, Washington, DC
 
APTA Standards Committee – IT Terms & Conditions
David Sullivan,
senior vice president, Planning and Technology, Hampton Roads Transit, Norfolk, VA
2/25/2010 8:00 AM2/25/2010 9:00 AMContinental Breakfast
2/25/2010 9:00 AM2/25/2010 10:00 AMRegistration
2/25/2010 10:30 AM2/25/2010 11:00 AMBreak
2/25/2010 1:00 PM2/25/2010 2:00 PMLunch
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