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American Public Transportation Association

 Session Descriptions

As of March 27, 2012.

Sessions targeted toward either the TransITech or Fare Collection tracks are designated by the letters TT or FC following the session title. Registrants are welcome to attend sessions from either or both tracks.

Monday, March 19

10 a.m. – 12 p.m.

Communications Subcommittee Meeting

10 a.m. – 4 p.m.

Prioritizing Transit in a Connected Vehicle World – A Transit Signal Priority Training Workshop

This workshop will assist transit and other transportation organizations plan for and integrate Connected Vehicle (CV) solutions for improved system management. The workshop includes an overview of the U.S. DOT CV initiative; demonstration of in-depth examples using advanced technology to deliver transit signal priority; and a summary of existing practice, barriers, and policies.

Attendees will leave the workshop with an understanding of how the federal CV program will impact future projects, resulting in increased safety and efficiency.

* Please note that this session requires advance registration and an additional fee.

1 – 2:30 p.m.

PTSS Committee / ITS Forum Meeting

2 – 5 p.m.

Registration

2:30 – 4 p.m.

Research and Technology Committee Meeting

4:30 – 6 p.m.

Information Technology Committee Meeting

4:30 – 6 p.m.

Fare Systems and Programs Committee Meeting

Tuesday, March 20

7 a.m. – 5 p.m.

Registration

7:30 – 8 a.m.

Continental Breakfast

8 – 9:30 a.m.

Session 1 (TT) : Tell the World What We Do – The State of Key Performance Indicators, Dashboards, and Transparency in Transit Reporting

Key performance indicators and dashboards provide for transit agency management, communities, and boards, a method to objectively measure the efficiency of service. This session will present case studies and projects where transit agencies have been able to improve their performance, reputation, and efficiency through business intelligence and dashboard projects.

Moderator:

  • Ton Yazici, director, product management and marketing, StrataGen Systems, Inc., Kirkland, WA

Panelists:

Off the Shelf Efficiency: Making Transit Business Intelligence Accessible and Affordable for All

  • John Brooker, product manager, Trapeze Group, Mississauga, ON

 Developing Key Performance Indicators to Meet Customer Expectations

  • Jonathan Yip, manager of operations & analysis and planning, Utah Transit Authority, Salt Lake City, UT

What To Do with All that ITS Data?

  • Carl Commons, executive director of sales, INIT Innovations in Transportation, Inc., Chesapeake, VA

8 – 9:30 a.m.

Session 1 (FC) : Alternative Electronic Fare Media for Regional Integration

Many small and mid-sized transit agencies are unable to procure and implement a full smart card based fare collection system due to the cost and complexity of such systems. Not only are the capital costs of equipment daunting, but the ongoing cost of smart card fare media can be prohibitive. This panel will explore the concept of a "credential based" system that is capable of leveraging existing deployed card systems, including college passes, employee IDs, and other media. Panelists will present case studies from several points of view.

Moderator:

  • Neil Poling, senior project manager, CH2M Hill,
    San Francisco, CA  

Panelists:

  • Mike Veltri, manager – Smartcard Program, Port Authority
    of Allegheny County, Pittsburgh, PA
  •  Richard Simpson, senior account executive,
    Scheidt & Bachmann USA, Inc., Burlington, MA
  •  Gary Googins, special projects manager,
    Regional Transportation District, Denver, CO

9:45 – 11:45 a.m.

Session 2 (TT) : Roll Call

Transit property attendees will give short updates of recent, current, and future technology initiatives, projects, and applications. The “Roll Call” will set the tone of the TransITech Conference and help both APTA transit properties and business members understand the state of applied information technology in transit, as well as future needs.

Moderator:

  • Angela K. Miller, chair, APTA Information Technology Committee, and chief technology and sustainability officer, North County Transit District, Oceanside, CA

9:45 – 11:45 a.m.

Session 2 (FC) : Project Round Tables

Session attendees will hear brief reports on fare collection projects of interest to them, as they rotate among several presenters in this two-hour session. The round-table format promotes discussion among participants and presenters. Presentations will include updates on active regional smart card projects; new credit card transaction procedures; procurement of new systems; electronic onboard fare transactions; integration; fare restructuring, and more.

Moderators:

  • Susie Gutschmidt, manager, revenue department,
    San Diego, MTS, San Diego, CA 
  • Jim Capozzi, 1st vice chair, APTA Fare Systems and Programs Committee and vice president, CAPtech, Inc., New Rochelle, NY

Panelists:

  • Jorge Duran, project manager, transit, Orange County Transportation Authority, Orange, CA
  • Gary  Googins, senior project manager, Regional Transportation District, Denver, CO
  • David Faust, senior project manager, Chicago Transit Authority, Chicago, IL
  • Anjana Mohan, manager project control & special projects,
    Bi-State Development Agency, St. Louis, MO
  • Gene McManus, director point of sales & fare collection systems, New Jersey Transit Corporation, Newark, NJ
  • Gerry Akkerman, director, business technology planning,
    South Coast British Columbia Transportation Authority,
    Surrey, BC
  • Lacy Symons-Holtzen, project coordinator, Sacramento Area Council of Governments, Sacramento, CA
  • Marcia Williams, station agent supervisor, South Florida Regional Transportation Authority, Pompano Beach, Fl
  • Floyd Diaz, vice president business development – transit, Telvent, USA, Rockville, MD
  • Ken Fischer, general manager, Votran, Volusia County Public Transit System, Daytona Beach, FL
  • Lenora P. Brooks, senior consultant, LTK Engineering Services, Ambler, PA

11:45 a.m. – 1 p.m.

Welcome Lunch 

Speaker:

  • Richard L. Ruddell, president/executive director, Fort Worth Transportation Authority, Fort Worth, TX

1 – 2:30 p.m.

Session 3 (TT) : Stuck in Yesterday – Shedding the Burden of Legacy Technology

The definition of Legacy Technology is – “of or pertaining to old or outdated computer hardware, software, or data that, while still functional, does not work well with up-to-date systems.” This session will demonstrate how transit agencies have transitioned their legacy technology to deliver more features and functionality. Lean how agencies justify these investments to their communities and boards in tight fiscal times

Moderator:

  • Ralph J. Menzano, executive director, transportation industry solutions, Oracle America, Lafayette, PA

Panelists:

How Critical Infrastructure Choices Can Be Used to Shed the Burden of Legacy Technology

  • Kent Montee, senior manager, enterprise IT development, Dallas Area Rapid Transit, Dallas, TX

Keeping Technologies Current: Fear of Change and How to Overcome That

  • Santosh Mishra, senior transportation planner, TranSystems Corporation, Boston, MA

Intelligent Decision Support Tools that Help Manage Day-to-Day Service Efficiently

  • Dmitriy Vanchugov, business development manager,
    Trapeze Group, Cedar Rapids, IA

ITS Transit Standards

  • Robert G. Ayers P.E., president, Ayers Electronic Systems LLC, Richmond, VA

1 – 2:30 p.m.

Session 3 (FC) : Utilizing Data Effectively – Avoiding Information Overload

Moderator:

  • Kevin M. Fehn, director – special projects, Fare Logistics,
    Victoria, BC

Panelists:

  • Curtis Pierce, transit IT project manager, CH2M Hill,
    San Francisco, CA
  • Michael Wilson, partner – North America transportation lead, Accenture, Toronto, ON
  • Jonathan Yip, manager of operations & analysis and planning, Utah Transit Authority, Salt Lake City, UT
  • Gary Hufstedler, senior manager, planning information and analysis, Dallas Area Rapid Transit, Dallas, TX

2:45 – 4:15 p.m.

Session 4 (FC & TT) General Session: New Fare Collection Technologies and their Impact on Transit

Understand how existing fare collection designs can be integrated with new technologies such as mobile phones used as fare media allowing agencies the ability to take advantage of such conveniences without major system overhauls, while reducing administration costs, providing better service to riders and establishing architectures that promote competition within payment.

Moderator:

  • Martin Schroeder, P.E., chief engineer, APTA

Panelists:

  • Andrew B. Morris, director, Atlanta Office, Market Platform Dynamics, Atlanta, GA
  • Hugh Thomas, CEO, Sky Highways, Inc., Chapel Hill, NC

  • Christian Lackner, product manager, automatic fare collection, NXP Semiconductors Austria GmbH, Gratkorn, Austria

  • Rogier Boogaard, technical consultant e-ticketing, Collis BV, Leiden, The Netherlands

  • Al Chan, principal consultant, ALINC Consulting, Inc.,
    San Francisco, CA

3 – 7 p.m.

Products and Services Showcase

6 – 7 p.m.

Reception

Wednesday, March 21

7:30 – 8 a.m.

Continental Breakfast

8 a.m. – 3 p.m.

Registration

8 a.m. – 1 p.m.

Products and Services Showcase

8 – 9:30 a.m.

Session 5 (TT) : Gadgets, Devices, and Increasing Mobility

Rapid marketplace development of new gadgets, devices, and mobile technology solutions are placing unprecedented demand for support on internal technology departments. Tablets, Smartphones, IOS, Android, Windows Mobile, Blackberry, mobile hotspots, and faster broadbands are creating many new ways to stay connected and available. As a result, the technology is moving faster than the ability to apply good technology management. Network and data security is challenged as well as the ability to ensure backups and records retention. Learn how agencies are dealing with the challenges of supporting this rapidly developing environment.

Moderator:

  • Dave Gorshkov, CEO, Digital Grape Business Services Ltd.,
    Lovedean, Hants, United Kingdom

Panelists:

Info-Mobility: How to Keep Up with Evolving Platforms

  • Santosh Mishra, senior transportation planner, TranSystems Corporations, Boston, MA

Mobile Tracking – Makes Taking Public Transit So Much Easier

  • Larry Breen, business development director, Trapeze Group, Mississauga, ON

Mobile Information in Real Time

  • Dr. Kimberly N. West, lead collaboration and mobility architect program manager, Microsoft portfolio, department of information technology, Metropolitan Atlanta Rapid Transit Authority,
    Atlanta, GA

Mobile Technologies in Transportation

  • Radha Neelakantan, transportation program specialist,
    ITS America, Washington, DC

8 – 9:30 a.m.

Session 5 (FC) : Marketing New (to you) Fare Media

This session will bring together professionals who have been directly involved in the rollout of smart card fare collection systems to talk about the cutting edge happenings in the world of smart card marketing. They will present tangible examples of successful marketing efforts that either promote smart cards or use smart cards.

The panel will address creative uses of social media and discuss how early adopters have uncovered new ways to use smart cards, including loyalty programs and even game applications.

Moderator:

  • Cynthia Jones Parks, president, Jones Worley Communications, Atlanta, GA  

Panelists:

  • Shawn Lingle, vice president, Jones Worley Communications, Atlanta, GA
  • Tom Randall, senior manager – revenue operations,
    Metro Transit, Minneapolis, MN
  • Kelley Jackson, assistant project coordinator,
    Metropolitan Transportation Commission, Oakland, CA
  • Hugh Thomas, CEO, Sky Highways, Chapel Hill, NC

8 – 11 a.m.

Session 5 (FC) : Fare Collection 101

Fare Collection 101 is designed to provide agencies, both large and small, with an introduction to new technologies in fare collection, best practices when considering upgrading fare collection equipment, and general project management requirements for implementing new technologies. Whether your agency is using older technology and looking for an upgrade, or you are just starting out in the world of fare collection, this workshop is for you. Please come armed with questions as we want this to be an interactive session.

* Please note that this session requires advance registration.

Moderator:

  • Tamara Sears, director of customer service & quality control,
    Fare Logistics, Victoria, BC

Panelists:

  • Dan Fleishman, senior professional, TranSystems Corporation, Boston, MA
  • Neil Poling, senior project manager, CH2M Hill,
    San Francisco, CA
  • Nicholas Eull, manager of revenue processing, Metro Transit,
    Minneapolis, MN
  • Edward B. Pollan, P.E., senior engineer, LTK Engineering Services, Seattle, WA
  • Tamara Sears

9:45 – 11:45 a.m.

Session 6 (TT) : Intelligent Transportation Systems

Continued deployment of transit ITS systems present increasing challenges to information technology professionals. What are the current challenges as ITS becomes an ever-increasing point of systems integration among transit business systems such as CAD/AVL, electronic payment systems, transit signal priority, advanced traveler information systems, and automated passenger systems?

Moderator:

  • Bill McFarland, director of technical services, INIT Innovations in Transportation Inc., Chesapeake, VA

Panelists:

What Have We Learned About ITS and DART?

  • Abed Abukar, director of ITS technology, Dallas Area Rapid Transit, Dallas, TX

ITS Technoliges – Past, Present, and Future

  • Shyam K. Dunna, president & CEO, nMomentum Corporation, Suwanee, GA

Using ITS to Manage Frequency-based Circulator Bus Service

  • Ryan Harshbarger, transportation analyst, Centre Area Transportation Authority, State College, PA

Central Data Hubs for Passenger Information

  • Christoph Herzog, chief operating officer,
    BLIC North America, Inc., Washington, DC

Self-aware and Self-healing Systems

  • Jorgen Pedersen, director, information and ATIS products, Telvent USA, Rockville, MD

Empowering VIRs – Moving from Paper to Electronic Drivers’ Vehicle Inspection Reports

  • Brock Bafford, senior system engineering, Rochester Genesee Regional Transportation Authority, Rochester, NY

9:45 – 11:45 a.m.

Session 6 (FC) : Regional Integration

This panel will explore the unique challenges inherent in implementing a regional smart card system. Panelists will provide an executive level perspective on the policy and political aspects of regional implementations and will provide tangible experience as hands on managers of these systems. These leaders will provide a look into the future of the governance of multi-agency fare collection systems.  Presentations will include updates on active regional smart card projects; new credit card transaction procedures; procurement of new systems; electronic onboard fare transactions; integration; fare restructuring and more.

Moderator:

  • Donald K. Young, treasury administrator, Regional Transit District, Denver, CO

Panelists:

  • Jorge Duran, project manager, transit, Orange County Transportation Authority, Orange, CA
  • Robert McCrary, senior planner, Sacramento Area Council of Governments, Sacramento, CA
  • Renee Matthews, CPA, director of special projects, South Florida Regional Transportation Authority, Pompano Beach, FL
  • Brian Brooke, site manager, smart card/regional fare system, Sound Transit, Seattle, WA

9:45 – 11:45 a.m.

Session 6 (FC) : New Payment Strategies (open payment)

The U.S. transit industry is experiencing a mass movement towards the next generation of fare system processing and payment technologies.  Many major transit agencies have started towards a migration path to these technologies. The benefits are many, but so are the risks inherent to deployment of any new generation, large scale, enterprise level, integrated system.

Speakers will discuss the various benefits, options available to transit authorities for consideration, and strategies for implementing fare payment technologies of the future that will still support the technologies of today while enabling a painless transition for transit customers.  Speakers will also discuss how to bridge the transition from current contactless smart card systems to the mobile and open payment models of tomorrow.                                      

This discussion will include:

  • How to get patrons using their mobile devices for transit (SMS, mobile web, management apps, personal POS
    devices)
  • NFC ticketing
  • Bar code ticketing
  • Migration to open payment

Moderator:

  • Julie R. Green, director, revenue systems, LTK Engineering Servics, Ambler, PA

Panelists:

  • David Leininger, chief financial officer, Dallas Area Rapid Transit, Dallas, TX
  • David deKozan, vice president, business development,
    Cubic Transportation Systems, Inc., San Diego, CA
  • Michael Wilson, partner – North America transportation lead, Accenture, Toronto, ON
  • Michael J. Simon, chief executive officer, Smart Systems Innovations, LLC, New York, NY

11:45 a.m. – 1 p.m.

Lunch

1 – 2:30 p.m.

Session 7 (TT) : Transit Trip Planners and Real-time Information

The increasing availability of real-time location data from transit vehicles and open source development is taking trip planners beyond just providing scheduled service. Next bus/train mobile applications are a common expectation of today’s transit riders, and trip planners using this data to provide dynamic trip plans is the next logical step.

Moderator:

  • TBD

Using TCIP to Facilitate Real-time Transit Information Exchange Between AMT and STL – Pilot Project

  • Michael De Santis, ITS coordinator, Montreal Metropolitan Transport Agency, Montreal, QC

Case Study: The City of London

  • Floyd Diaz, vice president business development – transit, Telvent, USA, Rockville, MD

Designing Ultra-low Power Display Systems for Solar Powered Bus Shelter Digital Signage

  • John Elliott, vice president – engineering, S&A Systems, Inc., Rockwall, TX

Paid vs. Open Source Trip Planning Solutions

  • Marsha Moore, president, MVTT, Inc., Fairfield, CA

Leveraging Data

  • Michael Smith. director of engineering, NextBus, Inc., Alameda, CA

1 – 2:30 p.m.

Session 7 (FC) : Using Data to Develop a Fare Collection Equipment Maintenance Plan

No matter how much preventative maintenance is done, bus fareboxes become inoperable from time to time. A broken farebox results in lost revenue, lost ridership data, and a tarnished public image -- especially among the non-riding public. There are many options available to transit agencies that wish to address these problems, including leaving the farebox alone until the bus returns to its base, replacing the entire coach before it completes its run, having stand-by fare collection equipment on-board, or performing on-street farebox repairs.

Speakers will discuss different approaches for using data available to agencies to develop a maintenance plan, whether it is for in service failures or maintaining a state of good repair.

1 – 4:30 p.m.

Session 7 (FC) : Fare Collection 102

Moderator:

  • Timothy Weisenberger, electronic payments program manager, Volpe National Transportation Systems Center, Cambridge, MA

* Please note that this session requires advance registration.

2:45 – 4:15 p.m.

Session 8 (FC & TT) General Session: Fare Collection Systems Implementation - A CIO Perspective

A panel of chief information officers (CIO) will discuss fare system implementation from the perspective of IT leadership. The impact on their organizations, including hardware and software installation, change control, network impact, staff resources, testing, report development, and system administration will be addressed. The CIOs will also discuss the need for IT departments to be fully engaged in the procurement, design, testing, implementation, and operation of new fare systems.

Thursday, March 22

7:30 – 8 a.m.

Continental Breakfast

8 – 9 a.m.

Registration

8 – 9:30 a.m.

Session 9 (TT) : Wireless Communications

Information technology systems are dependent upon available and reliable communications networks, often in the form of wireless networks. Wireless for transit is presented with significant challenges such as; narrowbanding, challenges to DSRC and GPS, and spectrum availability. What are the effects of the current challenges and what are the opportunities for information technology?

Moderator:

  • TBD

Improve Your RF Data Performance by Building Simple, Inexpensive Tools

  • Mark Hoffman, principal communication systems engineer, Rochester Genesee Regional Transportation Authority, Rochester, NY

Availability, Confidentiality, and Integration

  • Derrick F. Johnson, IT security manager, Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA

Interagency Operations of Connected Vehicle Networks

  • Bryan Nace, national network communications director, DKS Associates, Granbury, TX

Wireless Mobility (3G/4G, etc. issues .Opportunities and BYOD – Bring Your Own Device – such as notepads, tablets, Smartphones

  • Joseph Wright, chief architect, Harris Corporation, Washington, DC
  • Barry Einsig, market director, Harris Corporation, Washington, DC

8 – 9:30 a.m.

Session 9 (FC) : Utilizing Fare Policy to Maximize Fare Revenue

Budget shortfalls resulting from the recent recession have prompted some U.S. transit agencies to increase passenger fares for mass transit. Given that the top 20 U.S. agencies, representing 83 percent of transit trips, either already have or plan to implement a smart card fare collection system and are looking to increase farebox revenue. Introducing a ‘Best Fare Policy’ along with the next fare increase has been proposed. A ‘Best Fare Policy’ can guarantee riders will pay no more for incremental trips than they would if they purchased a discounted pass covering the equivalent time period.

This policy supports transit-dependent riders for whom pre-payment of multiple trips to receive the associated discount may present a financial hardship. Apply this concept in a non-linear Fair Fare Policy (FFP) model using cross-elasticity between fare products to determine the revenue from a fare increase that is and is not coupled with a best fare policy. This session will provide agency decision-makers a case study of how one agency could increase revenue and reduce ridership loss using a ‘Best Fare’ along with a fare increase.

8 – 9:30 a.m.

Session 9 (FC) : Protecting Your Revenue through Technology and Equipment

Presenters will offer ideas on how technology and equipment can be utilized to protect revenue. Many agencies already have the means. Presenters will discuss how to deploy existing technology in an agency's current equipment to maximize and deter fraud.

9:45 – 11:15 a.m.

Session 10 (TT) : Maintaining a State of Good Repair for Technology Infrastructure

While most transit agencies have successful plans for maintaining a state of good repair for their moving stock and facilities, their technology infrastructure investments age without an equivalent program. Can your technology team access some of the federal funding dedicated to transit state of good repair programs? This session will investigate the opportunities for developing a comprehensive state of good repair program for technology infrastructure.

Moderator:

  • TBD

Maximizing Enterprise Asset Management (EAM) Technology to Keep Your Fleet in a State of Good Repair

  • Eric C. Bauer, associate director, transportation solutions, Trapeze Group/Assetworks, Wayne PA

“Is a Tower SUPPOSED to Look Like That?” – Routine Communications Structure Maintenance

  • Mark Hoffman , principal communication systems engineer, Rochester Genesee Regional Transportation Authority, Rochester, NY

Rapid Deployment of a SAP ERP Solution with Small Capital Investment Enables FTA Audit Compliance

  • William Tsuei CPA, PMP, CSM, director of information technology, OMNITRANS, San Bernardino, CA

Improve State of Good Repair with Operations Transparency

  • Michael Wilson, partner, North America transportation lead, Accenture, Toronto, ON

9:45 – 11:15 a.m.

Session 10 (TT) : Emerging Technologies

New technology is exciting for the promises it brings – lower costs, efficient operations, etc., but the transit environment is unique and many new technologies fail to achieve their goals. In this session our dueling panelists will first present and then examine several new technologies and their application to the transit environment.

Moderator:

  • TBD

Innovation or Confusion? An Examination of New Technologies in Transportation Security

  • Anthony Incorvati, business development, transportation, Axis Communications, Inc., Chelmsford, MA

Transit Customers & Smartphones: A “Bring Your Own Infrastructure” Strategy

  • Joshua Robin, director of innovation and special projects, Massachusetts Bay Transportation Authority, Boston, MA
  • Harry Pappas, sales director, transit, Ubisense, Greenwood Village, CO

Spatial Optimizing Modeling in Locating Bus Stops

  • Khaled Shammout, assistant director of mass transit, Jacksonville Transportation Authority, Jacksonville, FL

9:45 – 11:15 a.m.

Session 10 (FC) : Small to Mid-sized Property Innovation

This session will look at issues unique to small to mid-sized properties. Agency representatives will discuss ways in which they have addressed and solved these issues.

11:30 a.m. – 1:15 p.m.

Session 11 (FC & TT) General Luncheon Session: Electronic Payment Systems

Transit agencies are being challenged to offer more extensive methods of accepting electronic payments. From near field communication-based cell phones, to online open payment systems, to onboard ticketing devices – the pressure is on to provide customers with more ways to easily access and pay for services. What challenges do these expectations create for technology teams? Learn how transit agencies are rising to the challenge.

New Generation Payment Systems – Options and Implementation Strategies

  • Shyam K. Dunna, president & CEO, nMomentum Corporation, Suwanee, GA

SACOG – Intermodal & Multi Agency Farecard System

  • Bill McFarland, director, technical services, INIT Innovations in Transportation Inc., Chesapeake, VA

Business Process Re-engineering for Fare Payments Systems

  • Curtis Pierce, transit IT project manager, Booz Allen Hamilton, San Francisco, CA

Southern California “Supper Users” Regional Stakeholder Group Program Examining Regional Fare Coordination Across Southern California

  • Joe Vincent, department manager, transit programs management, Orange County Transportation Authority, Orange, CA

1:15 p.m.

Session 12: Closing

Presiding:

  • Angela K. Miller, chair, APTA Information Technology Committee, and chief technology and sustainability officer, North County Transit District, Oceanside, CA

APTA reserves the right to revise the program at any time.

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