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American Public Transportation Association

 Presentations from the 2010 Marketing & Communications Workshop

Below are the presentations from the APTA Marketing & Communications Workshop, held February 21-24, 2010, in Ft. Lauderdale, Florida.

  
Presenters
  
  
collapse Session : Ad Campaigns ‎(2)
Campaign Overview: Get on Board
Jennifer Kalczuk
External Relations Manager, Interurban Transit Partnerships (The Rapid)
Grand Rapids, MI
Campaign-Overview-Get-On-Board.pdfCampaign-Overview-Get-On-Board
The Full Contact-Less Electronic Ticketing System In Venice: Marketing Strategy
Monaco Vincenzo
General Manager, Vela S.p.a.
Venice, Italy
Contact-Less-Electronic-Ticketing-in-Venice-Marketing-Strategy.pdfContact-Less-Electronic-Ticketing-in-Venice-Marketing-Strategy
collapse Session : Branding ‎(3)
Creating Harmony in a Transit Agency Brand
John Metzinger
Manager of Development, CityBus of Greater Lafayette
Lafayette, IN
Creating-Harmony-in-a-Transit-Agency-Brand.pdfCreating-Harmony-in-a-Transit-Agency-Brand
Helping the choir sing: Engaging employees in telling your story
Morgan Lyons
Director-Media Relations, Dallas Area Rapid Transit
Dallas, TX
Engaging-Employees-in-Telling-Your-Story.pdfEngaging-Employees-in-Telling-Your-Story
Regional Transit Branding in the Research Triangle
Ieshia Gray Robertson
Public Affairs Specialist, Durham Area Transit Authority
Durham, NC
Regional-Transit-Branding-in-the-Research-Triangle.pdfRegional-Transit-Branding-in-the-Research-Triangle
collapse Session : Getting Started with Social Media ‎(2)
Social Media 101
Ashley Fisher
Account Executive & Social Media Specialist, Bitner Goodman
Fort Lauderdale, FL
Social-Media-101.pdfSocial-Media-101
The Rapid Social Media: Grand Rapids, Michigan
Jordan Buning
Senior Account Executive, ddm Marketing & Communications
Grand Rapids, MI
The-Rapid-Social-Media.pdfThe-Rapid-Social-Media
collapse Session : Lunch & Learn - Tools for Interacting with Riders ‎(2)
BART Open Data
Aaron Weinstein
Department Manager-Marketing and Research, San Francisco Bay Area Rapid Transit District
Oakland, CA
BART-Open-Data.pdfBART-Open-Data
Marketing and IT Collaboration at Hampton Roads Transit
David Sullivan
Senior Vice President Technology, Hampton Roads Transit
Norfolk, VA
Marketing-and-IT-Collaboration-Hampton-Roads-Transit.pdfMarketing-and-IT-Collaboration-Hampton-Roads-Transit
collapse Session : Making Social Media Work for You ‎(2)
Boost Your Business with Social Media
Kelly Robertson
APR
Boost-Your-Business-with-Social-Media.pdfBoost-Your-Business-with-Social-Media
How the Press Uses Social Media: A new way to connect to information and to people
Leah Harnack
Associate Director, Mass Transit Magazine
Waukesha, WI
How-the-Press-Uses-Social-Media.pdfHow-the-Press-Uses-Social-Media
collapse Session : Opening Session: There is Always a Way if You Are Committed ‎(1)
There is Always a Way if You Are Committed
Kathleen Ronald
President, Speaktacular
Los Angeles, CA
There-Is-Always-a-Way-If-You-Are-Committed.pdfThere-Is-Always-a-Way-If-You-Are-Committed
collapse Session : Partnerships to Develop Off-peak Ridership ‎(2)
Developing Partnerships Focused on Increasing Off-peak Ridership
Deanna DeSedas
Marketing Manager
San Francisco Municipal Transportation Agency
Developing-Partnerships-Focused-on-Increasing-Off-peak-Ridership.pdfDeveloping-Partnerships-Focused-on-Increasing-Off-peak-Ridership
Partnerships to Develop Off-peak Ridership: Molly the Trolley
Richard Maxwell
Assistant Vice President of Marketing, Forth Worth Transportation Authority
Fort Worth, TX
Molly_the_Trolley.pdfMolly_the_Trolley
collapse Session : Special Events ‎(2)
10 Steps to Plan a Special, Successful and Memorable Event
Dennis Mochon
Assistant Vice President-Marketing & Advertising
Dallas Area Rapid Transit (DART)
Dallas, TX
10-Steps-Special-Successful-Memorable-Event.pdf10-Steps-Special-Successful-Memorable-Event
Travel Light: The Journey Begins - Launching Link light rail in the Puget Sound Region
Tim E. Healy
Marketing Manager, Sound Transit
Seattle, WA
Launching-Link-Light-Rail-in-Puget-Sound-Region.pdfLaunching-Link-Light-Rail-in-Puget-Sound-Region
collapse Session : Student Involvement ‎(3)
Getting Students Involved
Susan B. Richards
President, SR Concepts
Charleston, SC
Getting-Students-Involved.pdfGetting-Students-Involved
Go Green, Go Transit
Jane Doyle
Marketing/Business Development, Monroe County Transportation Authority
Scotrun, PA
Go-Green-Go-Transit.pdfGo-Green-Go-Transit
Student Involvement: Targeting College Students
Wendy Williams
Director of Marketing, Omnitrans
San Bernardino, CA
Student-Involvement-Targeting-College-Students.pdfStudent-Involvement-Targeting-College-Students
collapse Session : Telling Our Story: Bringing the Benefits of Public Transportation to Life ‎(3)
Telling Our Story
Alice Wiggins-Tolbert
Director-Project Development, Parsons Brinckerhoff
Atlanta, GA
Telling-Our-Story.pdfTelling-Our-Story
Telling Our Story in Cincinnati: Public Transportation Takes Us There
Sallie Hilvers
Chief Public Affairs Officer, Southwest Ohio Regional Transit Authority/Metro
Cincinnati, OH
Telling-Our-Story-in-Cincinnati.pdfTelling-Our-Story-in-Cincinnati
Telling Our Story: The Business Case for Authorization
Alan C. Wulkan
Managing Partner, InfraConsult LLC
Scottsdale, AZ
Telling-Our-Story-Business-Case-for-Authorization.pdfTelling-Our-Story-Business-Case-for-Authorization
collapse Session : The Passenger Experience: Getting in on the Ground Floor ‎(2)
APTA Transit Experience Task Force
James Gergich
National Accounts Manager, CHK America
Pittsburgh, PA
APTA-Transit-Experience-Task-Force.pdfAPTA-Transit-Experience-Task-Force
BART Car Design: Getting in on the Ground Floor
Aaron Weinstein
Department Manager-Marketing and Research, San Francisco Bay Area Rapid Transit District
Oakland, CA
BART-Car-Design-Getting-in-on-the-Ground-Floor.pdfBART-Car-Design-Getting-in-on-the-Ground-Floor
 

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