|
 Session : (4) |
| BART Ad Content Guidelines | | BART-Ad-Content-Guidelines |
| Guidelines: Regulating MBTA Advertising | | Guidelines-Regulating-MBTA-Advertising |
| TCRP Legal Research Digest 33 | | TCRP Legal Research Digest 33 |
| The T Advertising Policy | | The-T-Advertising-Policy |
| Session : Big Ideas. Small Budgets (4) |
| Big Ideas Small Budgets - Waco Transit | Brandon Thomas, marketing director, Waco Transit System,
Waco, TX
| Big-Ideas-Small-Budgets-Waco-Transit |
| Big Ideas, Small Budget | Cathy Wolosin, marketing manager, Lakeland Area Mass Transit District, Lakeland, FL | Big-Ideas-Small-Budget |
| Big Ideas. Small Budget - PART | Brooke Kochanski, director of marketing & communications, Piedmont Authority for Regional Transportation, Greensboro, NC
| Big-Ideas-Small-Budget-PART |
| Shoestring Marketing: Laketran's Black Friday | Julia Schick, outreach specialist, LAKETRAN, Painesville, OH | Shoestring-Marketing |
| Session : Developing and Implementing a Transit Advertising Policy (3) |
| Creating A Balance | Barbara D. Moulton, assistant general manager, customer communications & marketing, Massachusetts Bay Transportation Authority, Boston, MA | Creating-A-Balance |
| Developing Transit Ad Policy | Richard Maxwell, vice chair, APTA Marketing & Communications Committee, and assistant vice president of marketing, Fort Worth Transportation Authority, Fort Worth, TX | Developing-Transit-Ad-Policy |
| Transit Advertising and the First Amendment | Aaron Weinstein, department manager, marketing and research, San Francisco Bay Area Rapid Transit District, Oakland, CA | Transit Advertising and the First Amendment |
| Session : Marketing through the Ages (3) |
| Marketing Through The Ages | Deanna J. DeSedas, marketing director, San Francisco Municipal Transportation Agency, San Francisco, CA | Marketing-Through-The-Ages |
| Roaring Fork Transportation Authority | Dawn Mullally Chase, creative & marketing manager/web development, Roaring Fork Transportation Authority, Carbondale, CO | Roaring-Fork-Transportation-Authority |
| Valley Metro Notes | Heidi Gracie, marketing coordinator, Valley Metro RPTA, Phoenix, AZ
| Valley-Metro-Notes |
| Session : Mobile Apps and Mobile Marketing (3) |
| Application Development | Jordan Buning, senior account executive, ddm marketing & communications, Grand Rapids, MI | Application-Development |
| Mobile Marketing and Messaging Overview | Kristen Panebianco, program director, Eagle Marketing, San Diego, CA
| Mobile-Marketing-and-Messaging-Overview |
| MTS Mobile Marketing Pilot | Judith Leitner, marketing & business development manager, San Diego Metropolitan Transit System, San Diego, CA | MTS-Mobile-Marketing |
| Session : Motivating Riders & Advocates and Building Loyalty (1) |
| Lotlaty, Engagement, and Changing Behaviors | Tim Houlihan, vice president, reward systems, BI Worldwide, Minneapolis, MN
and
Rick Pulito, vice president, market & business development,
BI Worldwide, Minneapolis, MN
| Loyalty-Engagement-and-Changing Behaviors |
| Session : Partnerships (3) |
| It's Profitable to Shop by Bus and Metro | Pierre Bourbonnière, IEMBA, director of marketing, Societe de Transport de Montrea, Montreal, QC | It’s-Profitable-to-Shop-by-Bus-and-Metro |
| Partnerships: Getting Others to Help Tell Our Story | Jennifer Kalczuk, External Relations Manager, Interurban Transit Partnership (The Rapid), Grand Rapids, MI | Partnerships-Getting-Others-to-Help-Tell-Our Story |
| Public, Private Partnerships: Great Tools for Expanding Transit Marketing | Jawauna M. Greene, director, communications & marketing,
Maryland Transit Administration, Baltimore, MD
| Public-Private Partnerships-Great-Tools-for-Expanding-Transit-Marketing |
| Session : Social Media’s Role in Media Relations (1) |
| Social Media and Media Relations | Morgan Lyons, director, media relations, Dallas Area Rapid Transit, Dallas, TX | Microsoft PowerPoint - Social Media and Media Relations.ppt [Compatibility M |
| Session : Social Media's Role in Media Relations (2) |
| From 140 Characters to the News | Bruce Gray, public information officer, Sound Transit, Seattle, WA
| From 140 Characters to the News |
| The Case of the Viral Snowman | Jan Kijowski, marketing director, Champaign-Urbana Mass Transit District, Urbana, IL | The-Case-of-the-Viral-Snowman |
| Session : Thinking Outside the Farebox (3) |
| Bus, Rail, and Station Advertising Media | Dennis Mochon, assistant vice president, marketing & advertising, Dallas Area Rapid Tranit, Dallas, TX | Bus-Rail-and-Station-Advertising- Media |
| The Power of New Ideas: A Case Study - Commuter Advertising | Tim E. Healy, marketing & creative services manager, Sound Transit, Seattle, WA | The-Power-of-New Ideas-A-Case Study-Commuter-Advertising |
| Thinking Outside the (Fare) box | Rob Schupp, director of marketing and communications, San Diego Metropolitan Transit System, San Diego, CA | Thinking-Outside-the-(Fare)-box |