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American Public Transportation Association

 Presentation Downloads

Below are the presentations from the APTA Marketing & Communications Workshop, held February 27 - March 2, 2011, in San Diego, California.

  
Presenters
  
collapse Session :  ‎(4)
BART Ad Content Guidelines
BART-Ad-Content-Guidelines
Guidelines: Regulating MBTA Advertising
Guidelines-Regulating-MBTA-Advertising
TCRP Legal Research Digest 33
TCRP Legal Research Digest 33
The T Advertising Policy
The-T-Advertising-Policy
collapse Session : Big Ideas. Small Budgets ‎(4)
Big Ideas Small Budgets - Waco Transit
Brandon Thomas, marketing director, Waco Transit System,
Waco, TX
Big-Ideas-Small-Budgets-Waco-Transit
Big Ideas, Small Budget
Cathy Wolosin, marketing manager, Lakeland Area Mass Transit District, Lakeland, FL
Big-Ideas-Small-Budget
Big Ideas. Small Budget - PART
Brooke Kochanski, director of marketing & communications, Piedmont Authority for Regional Transportation, Greensboro, NC
Big-Ideas-Small-Budget-PART
Shoestring Marketing: Laketran's Black Friday
Julia Schick, outreach specialist, LAKETRAN, Painesville, OH
Shoestring-Marketing
collapse Session : Developing and Implementing a Transit Advertising Policy ‎(3)
Creating A Balance
Barbara D. Moulton, assistant general manager, customer communications & marketing, Massachusetts Bay Transportation Authority, Boston, MA
Creating-A-Balance
Developing Transit Ad Policy
Richard Maxwell, vice chair, APTA Marketing & Communications Committee, and assistant vice president of marketing, Fort Worth Transportation Authority, Fort Worth, TX
Developing-Transit-Ad-Policy
Transit Advertising and the First Amendment
Aaron Weinstein, department manager, marketing and research, San Francisco Bay Area Rapid Transit District, Oakland, CA
Transit Advertising and the First Amendment
collapse Session : Marketing through the Ages ‎(3)
Marketing Through The Ages
Deanna J. DeSedas, marketing director, San Francisco Municipal Transportation Agency, San Francisco, CA
Marketing-Through-The-Ages
Roaring Fork Transportation Authority
Dawn Mullally Chase, creative & marketing manager/web development, Roaring Fork Transportation Authority, Carbondale, CO
Roaring-Fork-Transportation-Authority
Valley Metro Notes
Heidi Gracie, marketing coordinator, Valley Metro RPTA, Phoenix, AZ
Valley-Metro-Notes
collapse Session : Mobile Apps and Mobile Marketing ‎(3)
Application Development
Jordan Buning, senior account executive, ddm marketing & communications, Grand Rapids, MI
Application-Development
Mobile Marketing and Messaging Overview
Kristen Panebianco, program director, Eagle Marketing, San Diego, CA
Mobile-Marketing-and-Messaging-Overview
MTS Mobile Marketing Pilot
Judith Leitner, marketing & business development manager, San Diego Metropolitan Transit System, San Diego, CA
MTS-Mobile-Marketing
collapse Session : Motivating Riders & Advocates and Building Loyalty ‎(1)
Lotlaty, Engagement, and Changing Behaviors
Tim Houlihan, vice president, reward systems, BI Worldwide, Minneapolis, MN
and
Rick Pulito, vice president, market & business development,
BI Worldwide, Minneapolis, MN
Loyalty-Engagement-and-Changing Behaviors
collapse Session : Partnerships ‎(3)
It's Profitable to Shop by Bus and Metro
Pierre Bourbonnière, IEMBA, director of marketing, Societe de Transport de Montrea, Montreal, QC
It’s-Profitable-to-Shop-by-Bus-and-Metro
Partnerships: Getting Others to Help Tell Our Story
Jennifer Kalczuk, External Relations Manager, Interurban Transit Partnership (The Rapid), Grand Rapids, MI
Partnerships-Getting-Others-to-Help-Tell-Our Story
Public, Private Partnerships: Great Tools for Expanding Transit Marketing
Jawauna M. Greene, director, communications & marketing,
Maryland Transit Administration, Baltimore, MD
Public-Private Partnerships-Great-Tools-for-Expanding-Transit-Marketing
collapse Session : Social Media’s Role in Media Relations ‎(1)
Social Media and Media Relations
Morgan Lyons, director, media relations, Dallas Area Rapid Transit, Dallas, TX
Microsoft PowerPoint - Social Media and Media Relations.ppt [Compatibility M
collapse Session : Social Media's Role in Media Relations ‎(2)
From 140 Characters to the News
Bruce Gray, public information officer, Sound Transit, Seattle, WA
From 140 Characters to the News
The Case of the Viral Snowman
Jan Kijowski, marketing director, Champaign-Urbana Mass Transit District, Urbana, IL
The-Case-of-the-Viral-Snowman
collapse Session : Thinking Outside the Farebox ‎(3)
Bus, Rail, and Station Advertising Media
Dennis Mochon, assistant vice president, marketing & advertising, Dallas Area Rapid Tranit, Dallas, TX
Bus-Rail-and-Station-Advertising- Media
The Power of New Ideas: A Case Study - Commuter Advertising
Tim E. Healy, marketing & creative services manager, Sound Transit, Seattle, WA
The-Power-of-New Ideas-A-Case Study-Commuter-Advertising
Thinking Outside the (Fare) box
Rob Schupp, director of marketing and communications, San Diego Metropolitan Transit System, San Diego, CA
Thinking-Outside-the-(Fare)-box
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