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American Public Transportation Association

 Presentations from the 2015 Marketing & Communications Workshop

Below are the presentations from the 2015 Marketing & Communications Workshop, held February 22-25, 2015, in West Palm Beach, FL.
  
Presenters
  
collapse Session : Brad Schulz ‎(1)
Writing Skills that Grab the Media's Attention
APTA workshop final
collapse Session : Branding ‎(5)
Branding
Maryalice Keller
APTA Branding Opening
Branding
Michael Scroggins
APTA_Branding_2015
Bring a New Brand to Life
Megan Jasinski
Bringing a Brand to Life
Five Star Program
Carol Wise
APTA MarketingBranding Workshop
Getting to Yes
Lauren Parker
Getting to Yes - Rebranding
collapse Session : Crisis Communications ‎(3)
Did You Just Say We Are Short $1.5 Billion? Billion With a B?
Scott Reed
Crisis Communications Presentation 2015 Denver RTD
University of Washington-Color Matters
Bruce Gray
APTA_MC_PrezGray
Working From Home: Communicating During an “Epidemic of Misunderstanding” DART Deals With Ebola
Morgan Lyons
APTA MC Crisis Presentation
collapse Session : Events/Campaigns ‎(2)
DART to DFW International Airport
Robbie Douglas
APTA Marketing Communications Conference Feb 2015
Live Tweeting Events and Project Milestones
Scott Nance
Live_Tweeting_APTA_2015_TRIMET
collapse Session : Introduction to APTA and Public Transit Marketing & Communications ‎(2)
Industry Outreach Campaign
Morgan Lyons & Jennifer Kalczuk
Industry Outreach Campaign-Where Public Transportation Goes, Community Grows
This is APTA
Michael Melaniphy
This is APTA MC
collapse Session : Social Media for PIOs ‎(1)
Winter is Coming
Bridget M. Moss
WinterTwitterAPTAMC2015
collapse Session : Title VI - Surface and Fare Equity Analyses and Data Sources Available ‎(1)
Title VI SFEA
Aida Douglas
Title VI SFEA
collapse Session : Transit Research ‎(2)
APTA Marketing and Communications Workshop
Joel Volinski
APTA Marketing and Communications Workshop
Development of Market Strategies
Janice Pepper
MyTix Mobile Ticketing Application
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