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American Public Transportation Association

 Program Overview

FINAL PROGRAM

(as of 2/18/2015)

Last updated: Feb. 18, 2015.

SUNDAY, FEBRUARY 22

11:30 – 6 p.m.
Banyan, Lobby Level 

Registration

12:30 – 2:30 p.m.
Regency E, Lobby Level

National Transit Institute Course:

Title VI: Service and Fare Equity Analyses and Data Sources Available

3 – 5 p.m.
Polo, Lobby Level

Marketing & Communications Committee Meeting

5 – 6 p.m.
Regency E, Lobby Level

Introduction to APTA and Public Transit Marketing & Communications

6 – 7 p.m.
Gallery, Lobby Level

Welcoming Reception

MONDAY, FEBRUARY 23

7 – 11 a.m. & 2 – 4 p.m. Banyan, Lobby Level

Registration

7 – 8 a.m.
Regency Foyer, Lobby Level

Continental Breakfast

8 – 9:30 a.m.
Regency A-D, Lobby Level

OPENING SESSION: Stand Up 4 Transportation

9:45 – 11 a.m.
Regency E, Lobby Level

Branding

9:45 – 11 a.m.
Sanibel, Lobby Level

Social Media for PIOs

11:15 a.m. – 12:30 p.m.
Regency E, Lobby Level

Events/Campaigns

11:15  a.m. – 12:30 p.m.
Sanibel, Lobby Level

Crisis Communications

 

 

12:30 – 2 p.m.
Regency A-D, Lobby Level

Lunch: Advice on Mastering Accessible Transportation

2:30 – 4:30 p.m.
Regency A-D, Lobby Level


 

 

Marketing & Communications Exchange and Round Tables


TOPICS:
  

  • Sustainability
  • Safety Campaigns
  • Video/Multimedia
  • Non-Farebox Revenue
  • Generational Marketing
  • Advocacy: Where Public Transportation Goes,
    Community Grows Campaign
  • Social Media
  • Reserach on a Budget
  • Internal Communications

3:30 – 5 p.m.
Regency A-D, Lobby Level

Advertising Revenue Information Exchange 

3:30 – 5 p.m.
Sanibel 1, Lobby Level

PIO Shop Talk

6 – 7 p.m.
Outdoor Tent 

Networking Reception (cash bar)

7 p.m.
Marriott Lobby

Marketing Group Dinners (Dutch-treat)
7 p.m.

PIO Dinner (Dutch-treat)

TUESDAY, FEBRUARY 24

7:30 a.m. –  2:30 p.m.
Banyan, Lobby Level

Registration

7:30 – 8:30 a.m.
Regency Foyer, Lobby Level

Continental Breakfast

8:30 –  10 a.m.
Regency A-D, Lobby Level

2015 Call Center Challenge Finals 

10:15 –  11:30 a.m.
Regency A-D, Lobby Level

The Insiders’ View of a Transit Call Center

10:15 – 11:30 a.m.
Regency E, Lobby Level

How to Work with Your Advertising Agency

10:15 – 11:30 a.m.
Gallery, Lobby Level 

Writing Skills that Grab the Media’s Attention and
Help Your Odds of Coverage

12 – 2 p.m.

Small:
Regency A-C, Lobby Level

Medium:
Regency D, Lobby Level

Large:
Regency E, Lobby Level

Lunch and Learn: Group Discussions by System Size

 

2:15 –  3:30 p.m.
Sanibel, Lobby Level

Transit Research 

2:15 – 4:15 p.m.
Gallery, Lobby Level


The Inside Scoop About Working with TV
 

 

WEDNESDAY, FEBRUARY 25

7:30 – 8:30 a.m.
Regency Foyer, Lobby Level

Continental Breakfast

8:30 – 10:30 a.m.
Regency A-D, Lobby Level

Social Media-Palooza 

10:45 – 11:15 a.m.
Regency A-D, Lobby Level

CLOSING SESSION: That’s a Wrap!

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