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American Public Transportation Association

 Presentations from the 2017 Marketing & Communications Workshop

Below are the presentations from the 2017 Marketing & Communications Workshop, held February 26 - March 2, 2017, in Tampa, FL.
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Presenters
  
collapse Session : A Day in the Life ‎(5)
A Day in the Life Laketran
Julia Schick
Laketran
Bay Area Rapid Transit
Alicia Trost
Day in the Life Bay Area Rapid Transit_BART
Champaign-Urbana Mass Transit District
Amy Snyder
Day in the Life Champaign Urbana Mass Transit District_MTD
Community Transit
Martin Munguia
Day in the Life Community Transit Snohomish WA
Los Angeles Metro
John Gordon
Day in the Life Los Angeles Metro
collapse Session : Ballot Measures and State of Good Repair: Growing Pains-Communicating in Expanding Times ‎(3)
Ballot Measures and State of Good Repair
Craig Davison
Ballot Measures and State of Good Repair
LA Metro’s Measure M Journey
Pauletta Tonilas
LA Metro Measure M
No More Waiting - Fixing Colorado's Major Mobility Issues Now
Amy Ford
No More Waiting - Fixing Colorado's Major Mobility Issues Now
collapse Session : Crisis Communications ‎(3)
Crisis Communications
Ryland McClendon
APTA Marketing and Communications Workshop
Exercise Station Guardian Branded Presentation
Dave Sotero
Exercise Station Guardian Branded Presentation
How to Manage Crisis Situations with a Two-Person Media Team
Adrienne Hamilton
APTA Crisis Communications Presentation
collapse Session : Customer Service & Social Media ‎(3)
Customer Service and Social Media in 140 Characters or Less
Laurel McJannet
Customer Service in 140 Characters or Less_Laurel McJannet
Marketing the Business Case for  social media in Transit
Brandy Jones
Marketing the Business Case_Brandy Jones
Messaging Across Multiple Social Media Platforms
Matthew Hibbard
Messaging Across Multiple Social Media Platforms_Matthew Hibbard
collapse Session : Research ‎(3)
Design by Research
Susan Richards
Design by Research - APTA Marketing Workshop 2017
Public Will Building and Brand Refresh Analysis
Bernice Alaniz
Public Will Building and Brand Refresh Analysis
Using Research to Test New Technology
Robin Salter, PhD
MARTA Breeze Mobile Testing
collapse Session : Ridership Campaigns, Customer Experience, and Ridership Development ‎(2)
Flamingo Fares Campaign
Steve Rosenstock
Cyndi Raskin-Schmitt
Flamingo Fares Campaign - PSTA and HART
We Connect People to Opportunities
Frank White
Tampa Presentation Final
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