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American Public Transportation Association

 Program

Last updated on January 31, 2012

Saturday, January 28, 2012

11:30 - 4 p.m.
Atlantic

Registration

11:30 a.m. – 12:30 p.m.
Florida C

Rail Transit CEOs Subcommittee Meeting

  • Chair, Joseph A. Calabrese

12:30 – 2 p.m.
Florida C

CEOs Working Lunch
Briefing on legislative and regulatory issues

2 – 3 p.m.
Florida C

Bus & Paratransit CEOs Committee Meeting

  • Chair, Donna DeMartino

5 – 6 p.m.
Upper Deck Terrace (In case of inclement weather, Orlando N)

Welcoming Reception

Mix it up, renew friendships, and network with new colleagues at this high-energy gathering that is sure to set the tone for learning more about cutting-edge solutions and further developing your own leadership style.

Sunday, January 29, 2012

7 a.m. – 12 p.m.
Atlantic

Registration

7:30 – 8:45 a.m.
Orlando L

President’s Breakfast for Newer CEOs

In the past year, if you began your position as a first-time chief executive in public transportation, you are invited to attend this breakfast session about your new responsibilities and learn more about APTA resources that will help you to advance your initiatives and lead your organization to become even more dynamic.

Host:

Facilitator:

  • Milo Victoria, chief executive officer/general manager, OMNITRANS, San Bernardino, CA

8 – 9 a.m.
Florida Foyer

Continental Breakfast

Presiding Officer of the Day:

  • Gary C. Thomas, chair, APTA, and president/executive director, Dallas Area Rapid Transit, Dallas, TX

9 – 9:45 a.m.
Florida AB

Opening General Session
Public Transportation Takes Us There

As the 2012 Transit CEOs Seminar officially begins, join your colleagues for an overview of events and sessions that will be offered and hear about the vibrant LYNX system.

Welcoming Remarks:

  • Gary C. Thomas, chair, APTA, and president/executive director, Dallas Area Rapid Transit, Dallas, TX
  • John M. Lewis, Jr., chief executive officer, LYNX - Central Florida Regional Transportation Authority, Orlando, FL
  • Aurelio Rojo Garrido, Ph.D., general secretary, Asociacion Latinoamericana de Metros y Subterraneos (ALAMYS), and deputy director, Metro de Madrid, Spain
  • Michael P. Melaniphy, president & CEO, APTA
  • Hugh A. Mose, member, APTA Board of Directors; board member, American Public Transportation Foundation; and general manager, Centre Area Transportation Authority, State College, PA

10 – 11:30 a.m.
Florida AB

General Session
Policy & Trends in Surface Transportation
Entering a New Era

A policy focus and insights on public transportation will guide this political and strategic discussion. Learn more about the dynamics of transportation policy and how the public transportation industry can leverage advantages in this new environment.

Presenter:

11:30 a.m. – 1:30 p.m.
Orlando Foyer
and Orlando
L, M, N

Lunch by System Size:
Executives Exchange: Views and Insights with Organizations Similar in Size

Take your buffet lunch into a breakout room and join the small-group discussions.

Small Systems, 100 or fewer buses - Orlando L

Facilitator:

  • Jeanne Krieg, chair, APTA Small Operations Committee, and chief executive officer, Eastern Contra Costa Transit Authority, Antioch, CA

Mid-Sized Systems, 100-500 buses - Orlando M

Facilitator:

  • Jeff Hamm, chair, APTA Mid-Size Operations Committee, and executive director/CEO, C-TRAN, Vancouver, WA

Large and Multimodal Systems, 500+ buses, rail, ferries - Orlando N

Facilitator:

  • Paul C. Jablonski, chief executive officer, San Diego Metropolitan Transit System, San Diego, CA

1:45 – 3:30 p.m.
Florida AB

General Session
Chair and President’s Roundtable
Your priorities lead the discussion

CEOs and deputies will have conversations about subjects that were top priorities during the CEOs’ Saturday committee meetings on Saturday and Sunday lunch by system size. National legislative strategies and key association initiatives will be among the discussion items in this open forum.

Facilitators:

Presenters:

3:45 – 5 p.m.
Florida AB

General Session
Workforce Development: Next Gen
Options for rising transit executives and developing skill sets at every level

To sustain performance and fuel growth while the overall economy 'resets,' industry leaders are ensuring that younger, high-performing talent will move smoothly into the executive suite when it is time. How? New models, processes, and programs now help to identify key positions and progressions with the capabilities required for success. The discussion will include programs to develop pathways, assessments and feedback, interim opportunities and options for future leaders, special assignments, and more. Attend this need-to-know session on making strides in your commitment to resolve public transportation's workforce needs at every level of the organization.

Moderator:

  • Doran Barnes, executive director, Foothill Transit, West Covina, CA

Panelists:

  • Carolyn Flowers, Chief Executive Officer, Charlotte Area Transit System, Charlotte, NC
  • Joseph M. Casey, General Manager, Southeastern Pennsylvania Transportation Authority, Philadelphia, PA
  • Michael G. Ford, Chief Executive Officer, Ann Arbor Transportation Authority, Ann Arbor, MI
Monday, January 30, 2012
7:15 – 8:15 a.m.
Challenger 38/39

APTA President & CEO's Breakfast for Deputy CEOs

If you are a 'deputy CEO' attending this seminar, you are invited to join APTA's president & CEO for a conversation over breakfast. The discussion may include your career path so far; in-house training, experience, and succession for you; the courses or experience you feel you still need in professional development; whether being a CEO is your goal; whether you have been part of Leadership APTA or attended Eno Transportation Foundation or National Transit Institute courses; what more APTA could do; and ways you could become more involved in leadership at the national scale through APTA.

Host:

8 – 9 a.m.
Florida Foyer

Continental Breakfast

Presiding Officer of the Day:

  • Phillip Washington, member, APTA Executive Committee, and general manager, Regional Transportation District, Denver, CO

8:30 – 10:45 a.m.
Florida AB

General Session
Peer-to-Peer Presentations: Case Studies, Best Practices, and New Programs
New ideas for high-performers

This session will feature presentations by CEOs about their initiatives that will spark ideas that can work in your organization.

A Strategic Plan Builds Momentum
Creating alignment from all of the agency’s activities will get everyone from the board members to the operators pushing in the same direction to move the organization forward. Learn about one system’s experience in creating a strategic plan with six interdependent organizational priorities to focus the agency’s efforts toward success.

  • Terry Garcia Crews, CEO and general manager, Southwest Ohio Regional Transit Authority/Metro, Cincinnati, OH

Transit Hub: A Step Forward
The new Airways Transit Center in Memphis now combines transit and Greyhound services with links to the airport, as well as police facilities, in an environmentally friendly customer center. Get an insider’s strategy on this collaborative project which MATA owns.

  • William Hudson, Jr., president-general manager, Memphis Area Transit Authority, Memphis, TN
  • Thomas Fox, Ph.D., AICP, deputy general manager, Memphis Area Transit Authority, Memphis, TN

Houston Metro's First-Ever Light Rail FFGAs
Metro will receive $900 million in federal funds for light rail expansion under two Full Funding Grant Agreements (FFGA) awarded by the Federal Transit Administration. The grants more than double the local dollars used to construct two extensions approved by voters in 2003. Construction on the two extensions and another locally funded extension will be completed in 2014. Come hear about the unique environment, lessons learned, and what went right in Houston.

  • George Greanias, president and chief executive officer, Metropolitan Transit Authority of Harris County, Houston, TX

Small Operator Investments in Safety, Security, and Workplace Injury Programs
Yield Big Results
Hear how a small urban operator’s implementation of safety focused hiring practices, investments in security technologies, and active management of workers compensation programs has led to improved working conditions for employees, customers, and millions of dollars of savings during difficult financial times.

  • Carl G. Sedoryk, CEO/general manager, Monterey-Salinas Transit District, Monterey, CA

OCTA's 2012 Initiatives
Orange County Transportation Authority is moving forward with five main strategies for this year: advocating for the federal surface transportation bill including the national Breaking Down Barriers initiative led by OCTA; integrating intercity rail service; rail safety enhancement program; bus service changes that maximize resources; and accelerating project delivery for Measure M construction. Find out more about the push to deliver projects, create and sustain jobs, and advocate for legislation that will provide sustainable transportation funding.

  • Will Kempton, chief executive officer, Orange County Transportation Authority, Orange, CA

It All Began On a Table Napkin
The renaissance of transit in Utah began in the early 80’s with a simple idea. From the first light rail vehicle to expanding for the 2002 Olympics, we have maintained 30 years of sustained momentum and growth. With key partnerships which include local business and government leaders, the financial commitment of the community through successful referendums, a remarkable construction and safety record, and a unified plan for long-term regional growth, UTA and its leaders continue to envision and embrace the future.

How the Gain Sharing Agreement with Maintenance Employees Changed
Everything for the STM
With very limited funds available, the Societe de Transport de Montreal (STM) negotiated a new collective agreement with its maintenance union in 2006. At the time, the STM was experiencing serious problems with bus maintenance. The low availability of buses hindered the capacity to provide bus service while maintenance costs skyrocketed. STM sought a solution for this emergency. After lengthy negotiations and a strike, the union and STM officials signed a collective agreement allowing for the sharing of efficiency gains between both parties. Since the signing of this agreement in 2009, extraordinary progress has been achieved. Maintenance costs per mile have decreased by about 17 percent; bus availability has reached unequalled summits; and more importantly, customer satisfaction for bus service has increased from 74 percent to 80 percent. This presentation will explain the details of this agreement along with collateral benefits that followed.

  • Yves Devin, chief executive officer, Societe de Transport de Montreal, Montreal, QC, Canada
  • Carl Desrosiers, executive director-operations, Societe de Transport de Montreal, Montreal, QC, Canada

How to Align Service Supply with Customer Satisfaction while Generating Revenue
The four concepts:
1. Transforming a simple journey into a positive travel experience
2. Creating innovative revenue generating strategies through customer data usage
3. Maintaining the balance between sustainability, service provision, and profitability
4. Taking customer service to the next level by being one step ahead and adding value to the service

Questions to raise:
- How can real-time data provide crucial insights into future ancillary revenue streams?
- What is the future of marketing and communications in metro transport?
- How can you effectively maintaining the balance between sustainability, service provision, and profitability?
- The case for sustainability: should the green agenda dominate operators' priorities?
- The case for customer service or public utility - should metro transport be about serving people?
- The case for profitability - should transit shift their focus to generating a profit?

Challenge: A gradual evolution of transit into an integrated system capable of offering customized services for each different user type

How to rise to this challenge? Space management; city integration ... using technology and remembering that it is only a tool to be applied by people (employees) for people (society and customers.  People are the key ingredient to business growth.

  • Aurelio Rojo Garrido, Ph.D., general secretary, Asociacion Latinoamericana de Metros y Subterraneos (ALAMYS), and deputy director, Metro de Madrid, Spain

11 a.m. – 12 p.m., Florida AB

General Session
Labor Relations Overview
Top- and bottom-line analysis of trends in negotiations and settlements

Attend this session to hear an analysis from this leading industry consultant about the past year's labor activities, judgments, and issues including negotiations, wages, pensions, health insurance, and cost of living.

Presenter:

  • Thomas P. Hock, Esq., vice president, Labor Relations, PTM/Veolia Transportation, Loveland, OH

12 – 2 p.m.

Lunch on your own

2 – 3:15 p.m.
Florida AB

General Session
Leadership & Public Transportation Security – What’s the Right Direction?

More than ten years after 9/11, we are mindful of our security vulnerabilities and the potential threats that continue to exist for public transportation. While we wrestle with the need to be diligent, we are also limited with the budgets and resources we have available for security. Is there a balance? Are there proven directions we can take? For answers to these and other questions, be sure to join us for an insightful session led by Geoff Dunmore, network security manager, London Underground. Geoff will share perspectives for practical security management and lessons learned through the terrorist attacks on the London Underground and in its preparations for the 2012 Olympics. From his work with the International Association of Transport (UITP), he will speak from the perspective of smaller transit operations as well.

Presenter:

  • Geoff Dunmore, CMILT, network security manager, London Underground, London, UK

3:30 – 4:45 p.m.
Florida AB

General Session
New Business Models
Moving beyond tradition for funding, financing, and customer service

A health care company went from worst to first by altering its business model around the core value of quality and efficiency of care. The CEO said, “Sometimes you have to change the business model to change the story of an enterprise.” Is this the time for our industry to change business models? Create a more compelling story? Go from good to great, from an essential to a driving force? Attend this session to trade stories on how CEOs are doing this one public transportation agency at a time.

Moderator:

  • John M. Lewis, Jr., chief executive officer, LYNX - Central Florida Regional Transportation Authority, Orlando, FL

Panelists:

Tuesday, January 31, 2012

8 –9 a.m.
Florida Foyer

Continental Breakfast

9 – 10:30 a.m.
Florida AB

General Session

Staying on Message
How chief executives work with the media

For a better understanding of messaging and sound bites, join this session on the art of maintaining control of media interviews.

Facilitators:

  • Morgan Lyons, director, media relations, Dallas Area Rapid Transit, Dallas, TX
  • Virginia Miller, senior program manager - media relations, APTA

Panelists:

  • Terry Garcia Crews, CEO and general manager, Southwest Ohio Regional Transit Authority/Metro, Cincinnati, OH
  • Phillip Washington, member, APTA Executive Committee, and general manager, Regional Transportation District, Denver, CO
  • Carolyn Flowers, Chief Executive Officer, Charlotte Area Transit System, Charlotte, NC

10:45 a.m. – 12 p.m.
Florida AB

General Session
Wired: How Your Customers Have Changed and What to Do About It
Improving customer satisfaction, encouraging advocates

Today’s customers are not what they were. Gone are the days when service had to be really awful for us to walk away. Brand loyalty may be in the past. Customers today are picky, (demanding value), fickle (quicker to leave), vocal (assertively telling all), and vain (expecting personalized service). Their expectations are 33 percent higher this year over last year; they now have an enormous variety of services and products to choose from with unprecedented access to information and reviews. Empowered and wired via the Internet, with its capacity to instantly reach a gazillion fellow customers, customers can bring any service provider to its knees.

The Internet has tipped the balance of power and forever changed the way customers and organizations interact. The customer really is king and a single critical video uploaded on YouTube or a review gone viral stays up perpetually. Service success takes rethinking the strategies and tactics to ones that change today’s “customer as king” into tomorrow’s “customer as partner.” This requires ensuring that frontline employees have the authority and capacity to effectively serve in a multi-channel environment. It involves reinventing experiences that create customer ease and delight resulting in loyalty or “stickiness.”

Come hear the presentation by the author on his book, Wired and Dangerous: How Your Customers Have Changed and What to Do About It. Other books by Mr. Patterson include: Take Their Breath Away: How Imaginative Service Creates Devoted Customers and Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service. This high-energy keynote draws on the author’s consulting experience and cutting- edge customer research. Join your peers to learn more about innovative techniques to improve customer satisfaction and grow advocacy.

Presenter:

12:15 – 2 p.m.
Florida AB

Closing Luncheon
The Pursuit of Quality Service
Public transportation leaders set the pace 

APTA, as an association, and its individual transit system members are leading initiatives to continually improve service quality. The work of APTA's Quality of Services Task Force has been completed and we'll begin the implementation now.  At this session, you'll learn more about the pursuit of quality from a few perspectives: the need and benefits for public transportation organizations to embrace service quality activities; the International Standards Organization engagement at Utah Transit Authority with its ISO 9000/14001 certifications; and the outcomes of the APTA Quality of Services initiative.

Presenters:

  • Richard Ruddell, co-chair, APTA Quality of Services Task Force, and president/executive director, Fort Worth Transportation Authority, Fort Worth, TX
  • Jerry R. Benson Ph.D., chief operating officer, Utah Transit Authority, Salt Lake City, UT

APTA reserves the exclusive right to revise the program at any time.

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