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American Public Transportation Association

 Program

Below is the educational program for APTA's Transit CEOs Seminar to be held February 8-11, 2014 at The Ritz-Carlton New Orleans, 921 Canal Street, New Orleans, LA. The program was last updated February 8, 2014.

    Saturday, February 8, 2014

    12:30 - 4 p.m.

    Maison, Level Two

    Registration

    1 – 1:30 p.m.

    Broadmoor
    Level One

    Rail Transit CEOs Subcommittee Meeting

    • Chair Paul C. Jablonski, chief executive officer, San Diego Metropolitan Transit System, San Diego, CA

    1:30 – 4:30 p.m

    Lafayette Ballroom
    Level Two

    Joint Meeting, CEOs' Committees

    FTA's Workshop on MAP-21

    Come hear deputy administrator Therese McMillan, along with Federal Transit Administration executive director Matt Welbes; associate administrator for safety and oversight Tom Littleton; Brian Farber, associate administrator for communications & congressional affairs; and associate administrator for program management Henrika Buchanan-Smith, as together they discuss and take questions on MAP-21 to include:

    • safety program
    • asset management
    • state of good repair
    • performance metrics

    Adding perspective to the broad impact of new MAP-21 requirements will be Allison I. Fultz, partner, Kaplan Kirsch & Rockwell LLP, Washington, DC. Fultz will speak about the evolving proposals, how agencies might prepare, and what the biggest hurdles are likely to be. She contributed to the series of five webinars that APTA recently offered.   

     

    Updates and Reports on:

    • regulatory update
    • general legislative update
    • standards
    • APTA Governance Review Task Force

    4:30  – 5 p.m.

    Lafayette Ballroom
    Level Two

    Bus & Paratransit CEOs Committee Meeting

    • Chair Brad J. Miller, chief executive officer, Pinellas Suncoast Transit Authority, St. Petersburg, FL

    5 – 6 p.m.

    French Quarter Bar
    Level Three

    Welcoming Reception

    Renew friendships and network with colleagues at this high-energy gathering that is sure to set the tone for continuing to develop your strategies and leadership style.

    Sunday, February 9, 2014

    7 a.m. – 12 p.m.

    Maison, Level Two

    Registration

    7:15 – 8:45 a.m.

    Union Terrace A
    Level Three

    APTA President & CEO’s Breakfast for Newer Chief Executives

    In the past year, if you began your position as a first-time chief executive in public transportation, you are invited to attend this breakfast session about your new responsibilities and learn more about APTA resources that will help you to advance your initiatives and lead your organization to become even more dynamic.

    Host:

    • Michael P. Melaniphy, president & CEO, APTA

    Facilitator:

    • Keith T. Parker, AICP, general manager/CEO, Metropolitan Atlanta Rapid Transit Authority

    8 – 9 a.m.

    Salons 2 & 3 Foyer
    Level Two

    Continental Breakfast

     

    Presiding Officer of the Day:

    • Peter Varga, chair, APTA, and chief executive officer, Interurban Transit Partnership, Grand Rapids, MI

    9 – 9:45 a.m.

    Salons 2 & 3
    Level Two

    Opening General Session
    America's Future is Riding on Public Transportation

    As the 2014 Transit CEOs Seminar officially begins, join your colleagues for an overview of events and sessions that will be offered.

    Presenters:

    • Peter Varga, chair, APTA, and chief executive officer, Interurban Transit Partnership, Grand Rapids, MI
    • Justin T. Augustine III, chief executive officer, Regional Transit Authority, New Orleans, LA
    • Michael P. Melaniphy, president & CEO, APTA

    9:45 - 10 a.m.

    Salons 2 & 3 Foyer
    Level Two

    Networking break

    10 – 11:30 a.m.

    Salons 2 & 3
    Level Two

    A Conversation with Millennials:
    What's Driving Them to Public Transit?

     How to attract the market of people in their twenties and early thirties

    Subject of a new APTA report,* the Millennial generation – now ages 20 to 31 and more culturally diverse than previous generations – is maturing in a time of economic constraints and technological change. They tend to seek meaning in their lives, prefer urban lifestyle components (whether in cities or suburbs), have dexterity with technology. Driving less as well as later in life, they tend to base their transportation choices on the trip they’re planning. When they choose public transit, they tend to cite reasons such as offering a chance for digital socializing and connecting with communities, working as they travel, saving money, convenience, exercise, and it just makes more sense where they live.  Join this not-to-miss session with a discussion facilitator who has a passion for bringing-in this generation to public transportation, and a panel of Millennials (achievers) to find out more about what they would like to see in the next ten years – such as more reliable service, real-time updates, smartphone fare payment, Wi-Fi or 3G/4G – and why. It’s about having a more spontaneous life.

    * Millennials & Mobility: Understanding the Millennial Mindset (October, 2013) is available for APTA members at www.apta.com under “Resource Library,” and “Policy Development and Research” or this URL: http://www.apta.com/resources/statistics/Pages/Surveys.aspx    Log-in as a member on the home page (and for help, contact APTA’s director of membership Helene Brett at hbrett@apta.com or 202-496-4837.)

    Moderator:

    • Peter Varga, chair, APTA, and chief executive officer, Interurban Transit Partnership, Grand Rapids, MI

    Speakers:

    • Janet Gonzalez, planner II, HDR Engineering, Inc., Chicago, IL
    • Erik Johanson, manager of strategic business planning, Southeastern Pennsylvania Transportation Authority, Philadelphia, PA
    • Bill Kirk, mobility manager, Downtown Grand Rapids Inc., Grand Rapids, MI
    • Damon Burns, founder/CEO, Munivestor, New Orleans, LA

    Presenter to introduce APTA's strategic plan lunch time discussions:

    • Petra Mollet, chief of staff, APTA

    11:30 a.m. – 1:30 p.m.

    Buffet Lunch in Broadmoor Foyer
    Level One

     

     

     

    Broadmoor
    Small Systems
    Level One

     

     

     

     

    Fontainbleu 
    Mid-Sized Systems
    Level One

     

     

     

     

     

    Algiers
    Large/Multi-Modal Systems
    Level One

     

    Lunch by System Size: Executive Discussions
    Share Your Insights. Give an Update on Your Organization, Help Develop APTA's New Strategic Plan, and Gain a Greater Understanding of MAP-21

    Take your buffet lunch into a breakout room and join the group discussions organized by the size of your transit agency. APTA will ask the CEOs and deputies their opinions on aspects of developing a new five-year strategic plan for our association. Allison I. Fultz, partner, Kaplan Kirsch & Rockwell LLP, Washington, DC will discuss the evolving requirements and proposals related to Moving Ahead for Progress in the 21st Century -- MAP-21 -- and how agencies might best prepare, Fultz contributed to the webinar series that APTA recently offered.

    Small Systems, 100 or fewer buses

    Facilitator: 

    • Andrew J. Johnson, general manager, Bloomington-Normal Public Transit System, Normal, IL

     

    Mid-Sized Systems, 101 to 500 buses

    Facilitators:

    • Terry Garcia Crews, APTA board member and chair, Mid-Size Operations Committee, and CEO & general manager, Southwest Ohio Regional Transit Authority(SORTA)/Metro, Cincinnati, OH
    • Jeff Hamm, executive director/CEO, Clark County Public Transportation Benefit Area Authority (C-TRAN), Vancouver, WA

     

    Large (500+ Buses), Rail, and Multimodal Systems

    Facilitator:

    • Nathaniel P. Ford, Sr., chief executive officer, Jacksonville Transportation Authority, Jacksonville, FL

    1:45 – 3 p.m.

    Salons 2 & 3
    Level Two

    Chair and President’s Roundtable

    Your priorities and hot topic issues lead the discussion

    CEOs and deputies will join in conversations with APTA’s chair and president/CEO about association's initiatives and issues of concern to public transit executives. Discussions will center on legislative strategies for the next surface transportation authorization, how public transit agencies might generate future revenue through  value capture as transit-oriented development creates increased value and wealth, connected and autonomous vehicles -- and what they mean down the road for public transportation systems, new streetcar systems developed by many city governments, the June funding and financing practicum, and other topics. Briefings on the ideas brought forth during the lunchtime discussions will be offered by the facilitators.  

    Facilitators and Presenters:

    • Peter Varga, chair, APTA, and chief executive officer, Interurban Transit Partnership, Grand Rapids, MI
    • Michael P. Melaniphy, president & CEO, APTA
    • John M. Lewis Jr., chair, Leadership APTA, member, APTA Board of Directors; and chief executive officer, LYNX - Central Florida Regional Transportation Authority
    • Robert Healy, vice president, government affairs, APTA
    • Rose Sheridan, vice president, communications and marketing, APTA
    • James LaRusch, chief counsel and vice president, corporate affairs, APTA

    3 - 3:15 p.m.

    Salons 2 & 3 Foyer
    Level Two

    Networking break

    3:15 – 5 p.m.

    Salons 2 & 3
    Level Two

    Funding & Financing Trends in Public Transportation 

    Capitalizing on resources, generating support for your agency

    States and regions have come through with dedicated revenues. Voters continue to support public transportation at the ballot box.  Value capture strategies are being put into practice. These and other experiences in developing new revenue streams, funding opportunities, and financing programs will be explored. Attend this session to hear about new and existing programs in their unique regulatory and political environments - and examine ways to apply these ideas in your agency.

    Moderator:

    • Michael A. Allegra, member, APTA Board of Directors, and general manager, Utah Transit Authority, Salt Lake City, UT

    Speakers:

    • Robert Smith, member, APTA Board of Directors, and administrator & CEO, Maryland Transit Administration, Baltimore, MD
    • David W. Kilmer, executive director, Red Rose Transit Authority, Lancaster, PA
    • Jonathan R. Davis, MassDOT Rail & Transit Division, Boston, MA
    • Carolyn Flowers, member, Board of Directors and co-chair, Authorization Task Force, APTA; and chief executive officer, Charlotte Area Transit System, Charlotte, NC
    Monday, February 10, 2014

    7:15 – 8:45 a.m.

    Broadmoor
    Level One

    Deputy CEOs Track

    APTA President & CEO’s Breakfast for Deputy Chief Executives

    If you are a 'deputy CEO' attending this seminar – there are many, varied job titles – you are invited to join APTA's president & CEO for a conversation over breakfast. The discussion may include your career path so far; in-house training, cross-experience programs and succession plans you know of; the courses or work experience you feel you need in professional development; whether being a CEO is your goal; whether you have been part of Leadership APTA or attended Eno Center for Transportation Leadership (CTL) or National Transit Institute (NTI) courses; what more APTA can do; and ways you can become more involved in leadership at the national scale through APTA.

    Host:

    • Michael P. Melaniphy, president & chief executive officer, APTA

    Facilitator:

    • Jesse D. Oliver, Esq., deputy executive director, Dallas Area Rapid Transit, Dallas, TX

    9 a.m. – 12 p.m.

    Broadmoor
    Level One

     

     

     

    10:30 - 10:45 a.m.
    Networking break Broadmoor Foyer Level One

    Deputy CEOs Track

    The Board-Savvy CEO

    Building a strong partnership with your board of directors

    The long-term success of public transportation agencies - in terms of financial and political stability, operational performance, and system growth - depends on the leadership of a solid board-CEO strategic governing team.  Experience shows that CEOs need to take the lead in building partnerships with their boards.  This session will provide detailed, practical, and thoroughly tested guidance in becoming a truly board-savvy CEO. The key characteristics of board-savvy CEOs will be described as well as their primary partnership-building roles, including: chief board developer; chief governing process designer; and chief governing relationship manager.  Learn more about helping board members become satisfied owners of their governing work.

    Presenter:

    • Doug Eadie, president & CEO, Doug Eadie & Company, Oldsmar, FL

    Doug Eadie has assisted more than 500 public and nonprofit organizations in the areas of strategic change, and leadership for board members and CEOs.  Clients have included the Capital District Transportation Authority, Spokane Transit Authority, Fort Worth Transportation Authority, Utah Transit Authority, Port Authority of Allegheney County, and many other organizations.  His latest book, The Board-Savvy CEO: Building a High-Impact Board-CEO Partnership, will be provided as you register at the Ritz-Carlton New Orleans hotel. Others of the 21 books Eadie has authored include: Leading Out-of-the-Box Change, Extraordinary Board Leadership, Meeting the Governing Challenge, and Building a Rock-Solid Partnership with Your Board.  He received his master of science in management degree from the Weatherhead School of Case Western Reserve University and has served in a number of executive positions in the public and nonprofit sectors.

    7:30 – 8:30 a.m.

    Salons 2 & 3 Foyer
    Level Two

    CEOs Track

    Continental Breakfast

    Presiding Officer of the Day:

    • Phillip Washington, vice chair, APTA, and general manager, Regional Transportation District, Denver, CO

    8:30 – 10:30 a.m.

    Salons 2 & 3
    Level Two

    CEOs Track

    Successful DBE Programs: The CEO's Role

    A collaborative effort to enhance our industry's support for DBE programs

    This session will focus on how we can enhance the effectiveness of our disadvantaged business enterprise (DBE) programs and the role of the chief executive in effective DBE programs. Drawing upon a scenario involving representatives of two DBE firms talking to a CEO about the challenges they face, a CEO panel and the audience will discuss how to give DBEs a level playing field in winning contracts and how to help strengthen DBEs so they can grow and succeed outside of the program. Share the innovative things your agency is doing to support DBEs.

    Moderator:

    • Phillip Washington, vice chair, APTA, and general manager, Regional Transportation District, Denver, CO

    Presenters:

    • Evalynn Williams, president/chief executive officer, Dikita Engineering, Dallas, TX
    • Gregory Jenifer, president/chief executive officer, Armand Resource Group, Inc., Teaneck, NJ
    • Jeanne Krieg, member, Executive Committee and Board of Directors, co-chair, Procurement Steering Committee, and immediate past chair, Small Operations Committee, APTA; and chief executive officer, Eastern Contra Costa Transit Authority, Antioch, CA
    • W. Curtis Stitt, president/chief executive officer, Central Ohio Transit Authority, Columbus, OH
    • Paul J. Ballard, chief executive officer, Nashville Metropolitan Transit Authority, Nashville, TN
    • Michael G. Ford, chief executive officer, Ann Arbor Transportation Authority, Ann Arbor, MI

    10:30 - 10:45 a.m.

    Salons 2 & 3 Foyer
    Level Two

    Networking break

    10:45 a.m. – 12 p.m.

    Salons 2 & 3
    Level Two

    CEOs Track

    Identifying and Preventing Attention-Related Errors and Accidents
    in Public Transit Operations

    The science behind the limits of human attention and how management can help improve attention performance

    Public transportation continues to be one of the safest modes of travel in the U.S. and safety is a high priority for the industry. While much has been done to increase the safety of public transit operations, accidents and fatalities continue to occur. This session will describe the role that failures of human attention play in public transit accidents and other critical errors, plus how to identify and prevent attention-related errors. 

    Transit executives will come away from the session with:
    • Ways to reevaluate prior errors and accidents in their organizations based on the most up-to-date scientific knowledge about the limits of human attention
    • Ways to assess and diagnose distractions in their organizations
    • An understanding of how both front-line workers and managers can be trained, and how the work environment can be changed, to improve overall attention performance
    • Strategies for making any immediate improvements in attention performance last, so that the likelihood of catastrophic accidents, employee fatalities and other critical errors can be reduced in the long term.

    Moderator:

    • Joseph A. Calabrese, chief executive officer, general manager-secretary treasurer, Greater Cleveland Regional Transit Authority, Cleveland, OH

    Presenters:

    Randall Jamieson's firm is a risk reduction and human cognitive performance consulting organization that helps public transportation and railroad agencies reduce risk and exposure to catastrophic accidents due to human attention-related errors.  He has over 35 years of safety, operating, regulatory compliance, and senior management experience in class I freight, passenger and commuter railroads, an international seaport, and a rail and public transportation regulator. He has studied human cognition and the role of cognitive distraction and human attention-related error in accident causation and has conducted numerous root cause investigations of railroad and public transportation accidents and employee fatalities since 1992.

     

     

     

    • Dr. Daniel Smilek, associate professor of psychology, University of Waterloo, Canada, and principal, Atticus Consulting Group, LLC, Austin, TX

    Dr. Daniel Smilek is a research scientist specializing in cognitive neuroscience and has published over 80 research papers on human attention, perception, and memory. His work has appeared in top scientific journals such as Nature and has been featured by popular media such as The Economist. He is involved with public transportation applying scientific theory, research, and practice to applied problems.

     

     

    12 – 1:45 p.m.

     

    Buffet Lunch
    Salons 2 & 3 Foyer
    Level Two

     

     

    Salons 2 & 3
    Level Two


     

     

     

      

     

    Broadmoor
    Level One

     

     

     

     

     

     

     

      

    Evangeline
    Level Two

    "Breakout" Lunchtime Discussion Groups on Cybersecurity, Building Board Relationships, and Mobility Management

    For these three breakout discussion groups, the CEOs and their deputies join together to learn from one another. Facilitated by industry experts, the roundtable discussion topics will focus on group members' ideas and challenges. Take your buffet lunch into one of the three discussion group rooms to contribute your solutions and plans on the topic of your choice.

     

    Simplifying Cybersecurity for the Rest of Us:
    What Every CEO Should Know to Help Secure the System

    Offensive cyber-operations can be launched by anyone with a computer and an Internet connection. Cyberattacks and fraud appear inevitable and can disrupt data and services, crippling networks and computers. With growing cyberthreats, join this session to learn new skills and tools for defending our data and communications.

    • David Hahn, senior specialist-safety & security, APTA

     

     

    Maintaining a Healthy Board-CEO Working Relationship

    Drawing on Doug Eadie’s new book, The Board-Savvy CEO, this session explores practical ways for chief executives to ensure that their governing partnership with the board remains healthy despite the inevitable stresses involved in leading modern transportation agencies in a changing world. The focus will be the role of the CEO as the organization’s chief governing relationship manager with topics including:  mapping out clear communication and interaction guidelines; building a solid board chair-CEO partnership; helping to create a satisfying governing experience for board members; and developing an effective process for board evaluation of CEO performance. This session for both CEOs and deputy CEOs will offer new material from that introduced in this morning’s workshop.

    • Doug Eadie, president & CEO, Doug Eadie & Company, Oldsmar, FL

     

     

    Embracing the Emerging, Expanding Mobility Management Mission - and Why 

    Transit use is growing post-recession. Millennials and other market segments increasingly choose non-SOV travel options. New personal information and payment technologies are shaping new consumer and provider markets. With many core transit services nearly at capacity and as resources remain constrained, a wide range of new models are emerging in transportation service design and delivery with new partners in service. Attend this session to actively participate in establishing how CEOs are leading their agencies in managing mobility and setting a new baseline reflecting industry attitudes on mobility and resource management in today's atmosphere of immediacy. Hear how industry leaders are advancing integrated urban mobility, connecting services to all  of modes of transport using mobility management strategies to coordinate and optimize the modes.

    • Carl G. Sedoryk, vice chair, Mobility Management Committee, vice chair, Bus & Paratransit CEOs Committee, and Co-Chair, Authorization Task Force, APTA; and general manager/chief executive officer, Monterey-Salinas Transit, Monterey, CA

    2 – 3:30 p.m.

    Salons 2 & 3
    Level Two

    Trends in Labor Relations

    Discuss the reports, Transit Labor Update and Management Report of Transit Industry Issues

    Attend this session for analyses by leading industry consultants on recent labor activities. The labor trends reports cited above are distributed at the APTA registration desk.  Please bring your copies of two reports to this session. 

    Presenters:

    • Gregory S. Dash, president, John A. Dash & Associates, Havertown, PA

    Greg Dash has participated in a majority of public transit agency interest arbitrations since 1968, assisting management in hundreds of labor contract negotiations. His firm maintains extensive files of data available to management on collective bargaining in our industry. Dash provides and discusses the report, Transit Labor Update.

    • Thomas P. Hock, Esq., vice president, labor relations, Veolia Transportation, Loveland, OH  

    Tom Hock is an attorney specializing in transit labor relations. In his 40 years of experience, he has negotiatied over 350 agreements in 38 states on behalf of transit system, and worked with 13 international unions. He leads Veolia's labor services for over 100 public transportation agency clients. His work includes labor contract proposals, non-binding fact finding, strike/grievance arbitration, and 13(c) agreements. Hock will lead the discussion on his publication, Management Report of Transit Industry Issues.   

    3:30 - 3:45 p.m.

    Salons 2 & 3 Foyer
    Level Two

    Networking break

    3:45 – 5:30 p.m.

    Salons 2 & 3
    Level Two

    CEOs XChange

    Peer-to-Peer Presentations – Case Studies, Best Practices, New Programs

    This session features new ideas by high performers (like you) about their initiatives that will spark ideas that could work in your organization.   

     

    Game Changing Fare Collection System, myFare: Affordable for Small and Mid-Sized Transit Agencies

     

    Tying Wage Increases to Economic Triggers in the Labor Contract

    • Rick Ramacier, general manager, Central Contra Costa Transit Authority, Concord, CA

     

    Restoring Services: Listening to the Communities, Tailoring Services to their Needs

    • Douglas Middleton, chief operations officer, Pierce Transit, Lakewood, WA

     

    Using Buses to Create Goodwill in the Community

    • Thomas N. Lucek, P.E., general manager, Greater Peoria Mass Transit District, Peoria, IL

     

    Culture Change with Our Operators

    • Bill Carpenter, chief executive officer, Rochester Genesee Regional Transportation Authority, Rochester, NY
    • Daniele Coll-Gonzalez, chief operating officer, Rochester Genesee Regional Tansportation Authority, Rochester, NY

     

    Apartment Complex Pass Program

    • Hugh A. Mose, general manager, Centre Area Transportation Authority (CATA), State College, PA

     

    Sustainability

    • J. Barry Barker, vice chair, APTA Sustainability Committee, and executive director, Transit Authority of River City (TARC)
    Tuesday, February 11, 2014

    8 – 8:30 a.m.

    Salons 2 & 3 Foyer
    Level Two

    Continental Breakfast  

    Presiding Officer of the Day:

    • Doran Barnes, secretary-treasurer, APTA, and executive director, Foothill Transit, West Covina, CA

    8:30 – 10:15 a.m.

    Salons 2 & 3
    Level Two

    The Human Factor: Public Transit's Greatest Asset 

    Creating dynamic training & development initiatives for transit’s future workforce


    Under MAP-21, the Federal Transit Administration awarded $7M in grants for innovative workforce development projects, with an emphasis on promoting training opportunities in emerging technologies and encouraging young people to pursue careers in public transportation. Several projects address the current and projected workforce shortages in technical areas for front line and blue collar occupations. This session will highlight examples of innovative projects, including a consortium for rail signals training courseware development; building a transit virtual career network to build awareness of the diverse career opportunities in the industry; hybrid technology maintenance education programs; and initiatives providing military veterans and high school students with skills training and assistance to help them make the transition into an agency’s bus maintenance apprenticeship program.

    Moderator:

    Louwana S. Oliva, vice chair, Human Resources Committee, APTA, and assistant general manager, Centre Area Transportation Authority, State College, PA

    Presenters:

    Kimberly Yu, chief policy officer, Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

    Terry Garcia Crews, member, Board of Directors and chair, Mid-size Operations Committee, APTA; and CEO & general manager, Southwest Ohio regional Transit Authority(SORTA/Metro, Cincinnati, OH

    Lauren Skiver, member, Board of Directors, and chair, Access Committee, APTA; and general manager, SunLine Transit Agency, Thousand Palms, CA

    Pamela L. Boswell, vice president, workforce development and educational services, APTA

    10:15 - 10:30 a.m.

    Salons 2 & 3 Foyer
    Level Two

    Networking break

    10:30 a.m. – 12 p.m.

    Salons 2 & 3
    Level Two

    Five Best Practices of Highly Effective Transit Executives  

    Further developing your management and leadership skills

    Based on the featured speaker's four-year workforce development project in the transportation industry,  this engaging session offers a discussion of the practical tools needed to develop five critical skills of today's top transit leaders and learn more about...

    • Leveraging your team's leadership strengths and managing their weaknesses
    • Identifying the best candidate for a promotion
    • Asking four questions that improve daily decision-making and problem-solving
    • Developing transit-oriented development and mobility managers.

    For two decades, Dave Jensen has combined practical and academic experience to conduct executive coaching and educate the leadership of public and private sector organizations such as SamTrans, San Joaquin Regional Transit District, City of Los Angeles, County of San Diego, and the Federal Reserve Bank. He directed academic research at the University of California-San Diego and was chief administrative officer of an institute at the University of California-Los Angeles. Jensen will help stretch your thinking by sharing his lessons learned on his journey from operating a bus in college to educating executives throughout the world.  You will receive a copy of his book, The Executive's Paradox - How to Stretch When You're Pulled by Opposing Demands, and are welcome to download free articles at www.DaveJensenOnLeadership.com.

    Presenter:

    Dave Jensen, president, S3, Inc., Los Angeles, CA

    12 – 2 p.m.

    Salons 2 & 3
    Level Two

    Closing Luncheon
    The New Rules of Media Relations

    Your key messages for each medium

    Media training isn’t about helping executives and spokespersons how to look and sound good on-camera;  it’s about speaking the right words to advance their agendas and keep themselves and their companies on track in happy circumstances and crisis situations alike. But reporters don’t want to talk to a canned or overly coached spokesperson, so in this fast-paced program, CEOs and deputies will learn how to:

    • Adapt to the medium: specialized or general interest story? Online, print, or broadcast?
    • Develop strong messages
    • Use “bridge” techniques
    • Avoid reporter “traps”
    • Take charge of the interview
    • Work with communications professionals on your staff -- and what to do for small systems with few or no staff
    • Improve speaking skills and adapt them to specific media situations
    • Choose the right interview location: e.g., inside or outside, office or conference room
    • Support key messages with good eye contact and body language
    • Anticipate questions
    • Wear the right clothing.

     

    Presenter:

    • Bill Connor, principal, Oratorio Media and Presentation Training, Washington, DC

    Former White House TV correspondent for the Hearst stations group, Bill Connor (www.oratorio.com) wants to see business executives and government officials take full advantage of news media interviews. So he specializes in helping leaders effectively deliver key messages and handle tough questions on TV, radio, online, and in print. Working from Oratorio's TV studio three blocks from the White House and in client locations around the world, this former anchorman for NBC's WCSH-TV trains senior officials at clients such as Ritz-Carlton Hotels, Saudi Arabian Airlines, The World Bank, and many more.

    You are invited to sign-up for a free, half-hour consultation at the APTA registration desk.  Your consultation may be for an individual or a group of up to three individuals, as registrants are welcome to organize an appointment together.   

    2:30 - 3 p.m.

    Union Terrace C
    Level Three

    Half-hour Consultation with Bill Connor for Small-System CEOs and Deputies

    Up to three individuals are welcome to participate in this media training session, offered free of charge. Please sign-up early at the APTA registration desk.

    3 - 3:30 p.m.

    Union Terrace C
    Level Three

    Half-hour Consultation with Bill Connor for Mid-Sized System CEOs and Deputies

    Up to three individuals are welcome to participate in this media training session, offered free of charge. Please sign-up early at the APTA registration desk.

    3:30 - 4 p.m.

    Union Terrace C
    Level Three

    Half-hour Consultation with Bill Connor for Large-Sized and Multi-Modal System CEOs and Deputies

    Up to three individuals are welcome to participate in this media training session, offered free of charge. Please sign-up early at the APTA registration desk.

    APTA reserves the exclusive right to revise the program at any time.

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