September 18, 2017
During the last year, APTA's Revenue Task Force has been working to refresh and update APTA's service offerings and pricing to make sure that they meet the needs of members and that APTA remains relevant. One of the main work products of the task force is a proposed new portfolio and schedule of APTA meetings and conferences to better align with members' interests and the industry's challenges.
Last week, the APTA Executive Committee endorsed the revised strategy and recommended it to the APTA Board of Directors, which will consider it on Saturday, October 7.
APTA has scheduled a webinar to review the recommended event portfolio with APTA members, and to gather input prior to the Board of Directors meeting. The webinar will be held at two separate times to accommodate members.
The dates are:
Members are encouraged to join in one of the webinars to learn more and to provide commentary.
In recommending the new event portfolio, the 47-member Revenue Task Force, chaired by APTA Secretary-Treasurer Kim Green, noted that APTA's current structure has not changed significantly in 30 years, and that APTA's recent member survey found that only 14 percent of members wanted to continue the status quo and 53 percent favored the combining of meetings.
The webinar will provide specifics about the new portfolio, the conference themes and schedule, target audiences, their connection to APTA committees and the transition from current offerings to proposed new ones.
I hope you will join us to learn more about this forward-looking proposal, and provide your thoughts and comments.
Executive Director of Foothill Transit