The Transit Cooperative Research (TCRP) recently released the following publications:

TCRP Report 133 - Practical Measures to Increase Transit Advertising Revenues - This report explores strategies designed to significantly increase transit’s share of total advertising expenditures. It examines the perceptions of  advertising decision makers regarding current and future transit advertising products, and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.

TCRP Report 135 - Controlling System Costs: Basic and Advanced Scheduling Manuals and Contemporary Issues in Transit Scheduling - This report explores information on available scheduling tools and techniques, as well as their capabilities. Also, the report provides guidance to public transit systems on a variety of scheduling issues typically faced in a transit operating environment.

To download free copies of these and other TCRP reports visit www.tcrponline.org .