I <3 transit (I heart transit) is a public education initiative that seeks to recruit public transportation supporters via a mobile text messaging campaign to drive signatures to the APTA public transportation petition, as well as build upon our grassroots base of support.
These transit advocates will serve as a valuable resource as we move forward in our drive to encourage Congress to pass a long-term surface transportation bill.
How does i<3 transit work?
It's simple. Your employees, riders and advocates can show their support by texting TRANSIT to 86677. Once the text is recieved they will recieve a message instructing them how they can further support public transit, and the expansion of public transportation options. These instructions will include web links to the petition, and various other websites.
How do you let people know about i <3 transit?
That's even easier, we have created a toolkit with all of the items you will need. On the right sidebar you have access to print ads, web ads, web buttons, talking points, fact sheets, and a press release you can customize for your local area.
When can you start?
Right now! You can begin texting today, and the campaign will run over the next several months as we amp up our authorization push. APTA will be starting Monday, February 14, 2011, with a soft launch of the campaign through our social media and web presence. And we will kick-off a national launch on March 1, 2011, to coincide with the launch of our resdesigned website publictransportation.org.
For more information on the I <3 Transit Campaign please contact Lesa Rair at 202-496-4804 or firstname.lastname@example.org. Coverage