APTA’s “Go Green Go Public” PSA Campaign is targeted at college-aged students addressing the positive environmental benefits of riding public transportation. College students worked directly with local mass transit providers’ communications and marketing departments to create the PSAs.
The specific deliverables include radio spots, print, bus and rail transit ads, video design for social networking sites, earned media through public relations, television storyboards for possible execution, and other non-traditional tactics, all of which are available for use by APTA members.
For more information, contact Lesa Rair.
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PSA Magazine Print Ad
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PSA Newspaper Print Ad
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PSA Radio Ad
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PSA TV Ad
For questions, please contact Lesa Rair at lrair@apta.com or 202-496-4804.