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American Public Transportation Association

 2010 AdWheel First-Place Winners

2010 AdWheel Awards: First-Place Winners Here is the complete list of first-place winners in the 2010 AdWheel Awards competition. Grand Award winners are listed in bold italic.

Group 1: Public transportation systems with four million or fewer passenger trips annually

Print

  • Advertisement–Advocacy/Awareness: “Collision Absorption Technology Graphic,” Metrolink, Los Angeles, CA
  • Advertisement–Promotion: “The CCTA Smart Business Program,” Chittenden County Transportation Authority, Burlington, VT
  • Annual Report: “Access Services 2009 Annual Report,” Access Services, El Monte, CA
  • Billboard/Outdoor Advertising: “Commuter Awareness Billboards,” County of Lebanon Transit Authority (COLT), Lebanon, PA
  • Brochure: “Amtrak Downeaster Travel Guide,” Northern New England Passenger Rail Authority, Portland, ME
  • Direct Mail: “Introduction of Commuter Route,” COLT, Lebanon, PA
  • Map: “System Map,” Central Oklahoma Transportation & Parking Authority, Oklahoma City, OK
  • Newsletter: “Tri-Rail's 'Vision' Newsletter,” South Florida Regional Transportation Authority (SFRTA)/Tri-Rail, Pompano Beach, FL
  • Passes & Tickets: “Pro Bowl 2010/Super Bowl XLIV Tickets,” SFRTA/Tri-Rail, Pompano Beach, FL
  • Poster: “Transit Center Posters-Waukesha Metro Transit,” Waukesha Metro Transit, Waukesha, WI
  • Promotional Materials: “LT Promotional Shirts,” COLT, Lebanon, PA
  • Schedule Notice/Timetable: “Sarasota County Area Transit Ride Guide,” Sarasota County Transit Authority, Sarasota, FL, and “Mountain Metropolitan Transit Ute Pass Express Pocket Brochure,” Mountain Metropolitan Transit Authority, Colorado Springs, CO (Grand Award)
  • Transit Card: “Mountain Metropolitan Transit Summer Busboards and Transit Cards,” Mountain Metropolitan Transit Authority, Colorado Springs, CO
  • Illustrated Vehicle: “Mountain Metropolitan Transit 'Rethink Your Ride' Bus,” Mountain Metropolitan Transit Authority, Colorado Springs, CO

Electronic

  • Radio Advertisement or Public Service Announcement: “GTA Fare/Service Increase,” Greensboro Transit Authority, Greensboro, NC (Grand Award)
  • Television Advertisement or Public Service Announcement: “Bus vs. Car Park and Ride,” Eastern Contra Costa Transit Authority, Antioch, CA
  • Video Presentation: “FY2009 Annual Report Video,” SunLine Transit Agency, Thousand Palms, CA
  • Internet Homepage: “SunLine Transit Agency Homepage,” SunLine Transit Agency, Thousand Palms, CA
  • Digital Ad: “Video Advertisement on superyellowpages.com,” SunLine Transit Agency, Thousand Palms, CA

Campaign

  • Public Relations/Awareness or Educational Campaign: “Your Future Is Riding On It—Ozone Awareness,” Denton County Transportation Authority, Lewisville, TX
  • Promotional Campaign: “Tri-Rail's Rail Rewards,” SFRTA/Tri-Rail, Pompano Beach, FL
  • Shoestring Campaign: “Summer Student Campaign,” Butler Transit Authority, Butler, PA (Grand Award)

Special Event

  • Public Relations/Awareness or Educational Special Event: “Butterfly Bus–Hybrid Bus Rollout,” Lake Erie Transit, Monroe, MI (Grand Award)
  • Promotion Special Event: “Train to Maine Guerilla Marketing Event,” Northern New England Passenger Rail Authority, Portland, ME

Social Media

  • Social Networking: “PART Social Media,” Piedmont Authority for Regional Transit, Greensboro, NC (Grand Award)

Group 2: Public transportation systems with more than four million and fewer than 20 million passenger trips annually

Print

  • Advertisement–Advocacy/Awareness: “Be Airesponsible Print Ads,” Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Advertisement–Promotion: “Your Life On Track Poster Series,” METRO Light Rail, Phoenix, AZ
  • Annual Report: “Riverside Transit Agency's Fiscal Year 2009,” Riverside Transit Agency, Riverside, CA
  • Billboard/Outdoor Advertising: “AATA Transit Shelter Posters,” Ann Arbor Transportation Authority (The Ride), Ann Arbor, MI
  • Brochure: “Swift Commemorative Book: The Future of Transit,” Community Transit, Snohomish County, WA
  • Direct Mail: “Route 57 Direct Mail,” The T, Fort Worth, TX
  • Map: “Verticle Onboard MAX System Map,” Tri-County Metropolitan Transportation District of Oregon (TriMet), Portland, OR
  • Newsletter: “Caltrain Connection Redesign,” San Mateo County Transit District/Caltrain, San Carlos, CA
  • Passes & Tickets: “Value Card Program,” Golden Gate Bridge, Highway and Transportation District, San Francisco, CA
  • Poster: “Green Means Go Opening Poster,” TriMet, Portland, OR
  • Promotional Materials: “Swift LEGO Set,” Community Transit, Snohomish County, WA (Grand Award)
  • Schedule Notice/Timetable: “HRT Green Schedules,” Hampton Roads Transit, Hampton Roads, VA
  • Transit Card: “Rules of the Road Revamped,” Regional Transit System, Gainesville, FL
  • Illustrated Vehicle: “Molly the Trolley,” The T, Fort Worth, TX

Electronic

  • Radio Advertisement or Public Service Announcement: “Texting & Riding,” METRO Regional Transit Authority, Akron, OH
  • Television Advertisement or Public Service Announcement: “Next Stop Television Commercial,” Hillsborough Area Regional Transit (HART), Tampa, FL
  • Video Presentation: “USF Athletics Partnership Video,” HART, Tampa, FL
  • Internet Homepage: “www.cota.com,” Central Ohio Transit Authority, Columbus, OH
  • Digital Ad: “Web Banner to Promote Off-Peak Train Service,” Agence Metropolitaine de transport, Montreal, QC (Grand Award)

Campaign

  • Public Relations/Awareness or Educational Campaign: “Telling Our Story: TransitTalk.com,” GRTC Transit System, Richmond, VA
  • Promotional Campaign: “COTA Promotional Billboards,” Central Ohio Transit Authority, Columbus, OH
  • Shoestring Campaign: “Dirty Words Campaign,” TriMet, Portland, OR (Grand Award)

Special Event

  • Public Relations/Awareness or Educational Special Event: “7th Edition of In Town Without My Car Montreal,” Agence Metropolitaine de transport, Montreal, QC
  • Promotion Special Event: “Tacoma Bike Swap 2010,” Pierce Transit, Tacoma, WA, and TriMet, “Green Means Go Opening,” Portland, OR (Grand Award)

Social Media

  • Viral Video: “Swift Flash Mob,” Community Transit, Snohomish County, WA
  • Social Networking: “www.facebook.com/TheTFortWorth,” The T, Fort Worth, TX, and “GBT Facebook Network,” Greater Bridgeport Transit, Bridgeport, CT
  • Twitter: “Dirty Words Haiku Contest,” TriMet, Portland, OR
  • Blogs: “www.getonboard.org,” The Rapid, Grand Rapids, MI (Grand Award)

Group 3: Public transportation systems with more than 20 million passenger trips annually

Print

  • Advertisement–Advocacy/Awareness: “Transit Facts,” Regional Transportation District (RTD), Denver, CO
  • Advertisement–Promotion: “MetroBus Rebranding,” Washington Metropolitan Area Transit Authority (WMATA), Washington, DC
  • Annual Report: “Progress: SEPTA's 2009 Annual Report,” Southeastern Pennsylvania Transportation Authority, Philadelphia, PA
  • Billboard/Outdoor Advertising: “Reliable. If Only That Were True about Everything,” Milwaukee County Transit System, Milwaukee, WI
  • Brochure: “Mini Budget Brochure,” Charlotte Area Transit System, Charlotte, NC
  • Direct Mail: “MetroBus Express Bus Route,” WMATA, Washington, DC
  • Map: “Go Metro Map,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Newsletter: “Between the Routes,” Central Florida Regional Transportation Authority/LYNX, Orlando, FL
  • Passes & Tickets: “Parking Permits Metrorail Series,” Miami-Dade County Transit, Miami, FL
  • Poster: “Changing the Art of Travel,” Metropolitan Transit Authority of Harris County, Houston, TX (Grand Award)
  • Promotional Materials: “Funambus,” Société de transport de Montréal, Montreal, QC
  • Schedule Notice/Timetable: “Metrobus Book,” Miami-Dade County Transit, Miami, FL
  • Transit Card: “2009 Winter Group Pass 'Gingerbread' Vehicle Ext.,” Utah Transit Authority (UTA), Salt Lake City, UT, and “Tips for a Better Ride,” King County Metro Transit, Seattle, WA
  • Illustrated Vehicle: “Save the Bay Ride MTA + Think Green Ride MTA,” Maryland Transit Administration, Baltimore, MD

Electronic

  • Radio Advertisement or Public Service Announcement: “MTS Moves Me! San Diego Summer 30 Second Radio Spot,” San Diego Metropolitan Transit System, San Diego, CA
  • Television Advertisement or Public Service Announcement: “2009 Sit for Something Environment: 30 TV,” UTA, Salt Lake City, UT, and “Travel Light Television,” Sound Transit, Seattle, WA
  • Video Presentation: “OCTA.net Web Demo Video,” Orange County Transportation Authority, Orange, CA
  • Internet Homepage: “www.bart.gov,” San Francisco Bay Area Rapid Transit District (BART), Oakland, CA (Grand Award)
  • Digital Ad: “Rider Etiquette Series,” RTD, Denver, CO

Campaign

  • Public Relations/Awareness or Educational Campaign: “MTA–If You See Something, Say Something,” Metropolitan Transportation Authority, New York, NY (Grand Award)
  • Promotional Campaign: “Travel Light Campaign,” Sound Transit, Seattle, WA, and “Green Line Opening Ad Campaign,” Dallas Area Rapid Transit, Dallas, TX
  • Shoestring Campaign: “Engagement Survey Campaign,” San Francisco Municipal Transportation Agency, San Francisco, CA, and “Allstate Arena Express,” Pace Suburban Bus, Arlington Heights, IL

Special Event

  • Public Relations/Awareness or Educational Special Event: “MTA Civility,” Maryland Transit Administration, Baltimore, MD (Grand Award)
  • Promotion Special Event: “Link Light Rail Launch,” Sound Transit, Seattle, WA

Social Media

  • Viral Video: “Lessons in Light Rail Courtesy,” RTD, Denver, CO (Grand Award)
  • Social Networking: “www.bart.gov/facebook.com,” BART, Oakland, CA
  • Twitter: “www.twitter.com/sfbart,” BART, Oakland, CA
  • Blogs: “TransLink Buzzer Blog,” TransLink, Vancouver, BC

Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)

Print

  • Advertisement–Promotion: “Happy Buses,” Complete Coach Works, Riverside, CA
  • Annual Report: “Parsons Brinckerhoff 2009 Annual Review,” Parsons Brinckerhoff, New York, NY
  • Brochure: “Transit Center Sustainability Brochure,” Transit Center, New York, NY
  • Newsletter: “Veolia International Newsletter-Exchange,” Veolia Transportation, Silver Spring, MD (Grand Award)
  • Promotional Materials: “2010 Tectrans Calendar,” Tectrans Inc., Los Angeles, CA

Electronic

  • Internet Homepage: “iBus Company Intranet,” New Flyer Industries, Winnipeg, MB (Grand Award)
  • Digital Ad: “The Future of Transportation Email Invitation,” Eno Transportation Foundation, Washington, DC

Campaign

  • Promotional Campaign: “MCI in Motion 2010,” Motor Coach Industries, Schaumburg, IL (Grand Award)

Special Event

  • Public Relations/Awareness or Education Special Event: “The Olympic Line–Vancouver’s 2010 Streetcar,” Bombardier, Saint Bruno, QC (Grand Award)
  • Promotion Special Event: “Veolia International Management Summit,” Veolia Transportation, Silver Spring, MD

Social Media

  • Viral Video: “www.youtube.com/watch?v=ZWPUoZ0,” VPSI Inc.,Troy, MI
  • Social Networking: “www.facebook.com/vpsiinc,” VPSI Inc., Troy, MI
  • Twitter: “www.twitter.com/vpsiinc,” VPSI Inc., Troy, MI
  • Blogs: “www.van-pools.com,” VPSI Inc., Troy, MI (Grand Award)
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