American Public Transportation Association
 
American Public Transportation Association
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 2011 AdWheel First-Place Winners

Here is the complete list of first-place winners in the 2011 AdWheel Awards competition. Grand Award winners are noted below.

Group 1: Public transportation systems with four million or fewer passenger trips annually

Print

  • Advertisement - Advocacy/Awareness: "Transit Works," MetroLink, Moline, IL
  • Advertisement – Promotion: "Summer Youth Pass," Sarasota County Transit Authority (SCAT), Sarasota, FL
  • Annual Report: "Access Services Annual Report," Access Services, El Monte, CA
  • Billboards/Outdoor Advertising: "rabbitEXPRESS Commuter Billboards," York County Transportation Authority (dba rabbitransit), York, PA
  • Brochure: "Smart Business Partnership," Rio Metro Regional Transit District, Albuquerque, NM
  • Direct Mail: "New Rider Kit," Potomac and Rappahannock Transportation Commission (PRTC), Woodbridge, VA
  • Illustrated Vehicle: "Ride til 3am," Blue Water Area Transportation Commission, Port Huron, MI
  • Newsletter: "New Mexico Rail Runner Express Newsletter," Rio Metro Regional Transit District, Albuquerque, NM (Grand Award Winner)
  • Poster: "Cleared for Take-off," South Florida Regional Transportation Authority (SFRTA)/Tri-Rail, Pompano Beach, FL
  • Promotional Materials: "KAT Route System Jigsaw Puzzle," Knoxville Area Transit (KAT), Knoxville, TN
  • Schedule Notice/Timetable: "KAT System Map Brochure," Knoxville Area Transit (KAT), Knoxville, TN
  • Transit Card: "Interior Bus Cards," Minnesota Valley Transit Authority, Burnsville, MN

Electronic Media

  • Internet Homepage: "KAT Website," Knoxville Area Transit (KAT), Knoxville, TN
  • Radio Advertisement or Public Service Announcement: "Lucy & Ethel Radio Campaign," Lakeland Area Mass Transit District, Lakeland, FL
  • Electronic Media - Television Advertisement or Public Service Announcement: "Dump the Pump," County of Lackawanna Transit System (COLTS), Scranton, PA
  • Video Presentation: "Spirit of Accessibility Award," Access Services, El Monte, CA (Grand Award Winner)

Campaign

  • Promotional Campaign: "Arlington's Car-Free Diet Testimonial Campaign," Arlington Transit, Arlington, VA
  • Public Relations/Awareness or Educational Campaign: "TARTA Empty Seat Campaign," Toledo Area Regional Transit Authority, Toledo, Ohio (Grand Award Winner)
  • Shoestring Campaign: "MATBUS' Two-Ten in Twenty-Ten (210 in 2010) Campaign," MATBUS (City of Fargo), Fargo, ND

Social Media

  • Social Networking: "PART Facebook," Piedmont Authority for Regional Transportation (PART), Greensboro, NC (Grand Award Winner)
  • Viral Video: "A MATBUS Message from NDSU Student Leaders," MATBUS (City of Fargo), Fargo, ND

Special Event

  • Public Relations/Awareness or Educational Special Event: "Senior Idol," South Florida Regional Transportation Authority (SFRTA)/Tri-Rail, Pompano Beach, FL (Grand Award Winner)
  • Special Event - Promotional Special Event: "Holiday Tour of Lights Christmas Trolley," Waco Transit System (WTS), Waco, TX

Group 2: Public transportation systems with more than four million and fewer than 20 million passenger trips annually

Print Media

  • Advertisement - Advocacy/Awareness: "The Name Event," Fort Worth Transportation Authority (The T), Fort Worth, TX (Grand Award Winner)
  • Promotion: "Just One Day a Week," Regional Transit System, Gainesville, FL
  • Annual Report: "150th Anniversary Annual Report," GRTC Transit System, Richmond, VA
  • Billboards/Outdoor Advertising: "Fifteen Minutes Between Buses," Transit Authority of River City (TARC), Louisville, KY
  • Brochure: "NORTA Branded Print Material Set," Regional Transit Authority of New Orleans, New Orleans, LA
  • Direct Mail: "OmniGo Launch," Omnitrans, San Bernardino, CA
  • Illustrated Vehicle: "DART Central Station Wrapped Bus," Des Moines Area Regional Transit Authority (DART), Des Moines, IA
  • Map: "Shoreline Connection Map," Corpus Christi Regional Transportation Authority, Corpus Christi, TX
  • Newsletter: "Rapid Reporter/ Spring 2011," The Rapid, Grand Rapids, MI
  • Transit Fare Media: "25th Anniversary Day Passes," Corpus Christi Regional Transportation Authority, Corpus Christi, TX
  • Poster: "Transport Yourself," Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Promotional Materials: "Love that new bus smell - Air freshener," Salem - Keizer Transit, Salem, OR
  • Schedule Notice/Timetable: "The NEW StarMetro Ride Guide," StarMetro - City of Tallahassee, Tallahassee, FL
  • Transit Card: "TARC LOOP to the LOOP Bus Service," Transit Authority of River City (TARC), Louisville, KY

Electronic Media

  • Digital Ad: "Stop Talking Out of Your Tailpipe Expandable Banner Ad," Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Internet Homepage: "E Bus Book," Foothill Transit, Beverly Hills, CA (Grand Award Winner)
  • Radio Advertisement or Public Service Announcement: "Resolve to Ride," Omnitrans, San Bernardino, CA
  • Television Advertisement or Public Service Announcement: "AATA - Transit Master Plan," Ann Arbor Transportation Authority, Ann Arbor, MI
  • Video Presentation: "Rack and Roll," Greater Dayton Regional Transit Authority, Dayton, OH

Campaign

  • Promotional Campaign: "Transport Yourself," Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Public Relations/Awareness or Educational Campaign: "It All Started on a Bus," Hillsborough Area Regional Transit Authority (HART), Tampa, FL (Grand Award Winner)
  • Shoestring Campaign: "EWC Tiger Team Hunt," Jacksonville Transportation Authority, Jacksonville, FL

Social Media

  • Social Networking: "RTS Facebook Profile," Regional Transit System, Gainesville, FL
  • Twitter: "The Rapid's Twitter Page," The Rapid, Grand Rapids, MI
  • Viral Video: "Holiday Video," San Mateo County Transit District (SamTrans), San Carlos, CA (Grand Award Winner)

Special Event

  • Promotional Special Event: "DART Central Station Name Unveiling," Des Moines Area Regional Transit Authority (DART), Des Moines, Iowa
  • Public Relations/Awareness or Educational Special Event: "Expressions That Move You Art Contest Kickoff with Fort Worth ISD After School Program," Fort Worth Transportation Authority (The T), Fort Worth, TX (Grand Award Winner)

Group 3: Public transportation systems with more than 20 million passenger trips annually

Print Media

  • Advertisement - Advocacy/Awareness: "Zoo Train," Metropolitan Transit Authority of Harris County TX, Houston, TX
  • Advertisement – Promotion: "RTD Image Ad Campaign," Regional Transportation District, Denver, CO
  • Annual Report: "Overcoming Challenges, Building Mobility," Orange County Transportation Authority, Orange, CA (Grand Award Winner)
  • Billboards/Outdoor Advertising: "511 Outsmart Traffic Campaign," Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Brochure: "CTA Public Art Brochure," Chicago Transit Authority, Chicago, IL
  • Direct Mail: "Sleigh Bells," Regional Transportation District, Denver, CO
  • Illustrated Vehicle: "Stop Think Train," Metropolitan Transit Authority of Harris County TX, Houston, TX
  • Map: "Convention and Visitors Map," Capital Metropolitan Transportation Authority, Austin, TX
  • Newsletter: "Connections Newsletter," Dallas Area Rapid Transit (DART), Dallas, TX
  • Passes & Tickets - Transit Fare Media: "Value Pass Program – Passes," City of Santa Monica’s Big Blue Bus, Santa Monica, CA
  • Poster: "Green Line Commemorative Posters," Dallas Area Rapid Transit (DART), Dallas, TX
  • Promotional Materials: "Valley Metro Notes Rock n' Ride Handout Cards," Valley Metro RPTA, Scottsdale, AZ
  • Schedule Notice/Timetable: "UCI Riders' Guide and Route Map," Orange County Transportation Authority, Orange, CA
  • Transit Card: "Destination Rail Posters," Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Digital Ad: "Metro ‘Multiples’ Campaign," Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Electronic Media

  • Internet Homepage: "TransLink Homepage," TransLink (South Coast British Columbia Transportation), Burnaby, BC
  • Radio Advertisement or Public Service Announcement: "Pace - Soldier Field Express - Sackman Radio," Pace Suburban Bus, Chicago, IL
  • Television Advertisement or Public Service Announcement: "PSA: How to Ride the Light Rail," Valley Metro RPTA, Scottsdale, AZ (Grand Award Winner)
  • Video Presentation: "Ed Video: Take Your Bike for a Ride," Valley Metro RPTA, Scottsdale, AZ

Campaign

  • Promotional Campaign: "Valley Metro Notes Promotional Campaign," Valley Metro RPTA, Scottsdale, AZ (Grand Award Winner)
  • Public Relations/Awareness or Educational Campaign: "Anti-Crime Campaign," San Francisco Municipal Transportation Agency, San Francisco, CA
  • Shoestring Campaign: "Lunar New Year Promotion," Orange County Transportation Authority, Orange, CA

Social Media

  • Blogs: "The Source," Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Social Networking: "My Blue Sky Story" Campaign," San Francisco Bay Area Rapid Transit District (BART), Oakland, CA (Grand Award Winner)
  • Twitter: "UTA Twitter Integration with Social Media Hub," Utah Transit Authority, Salt Lake City, UT
  • Viral Video: "Viral Video: Just One Pass," Valley Metro RPTA, Scottsdale, AZ

Special Event

  • Promotional Special Event: "Auto Show Bus Simulator," Greater Cleveland Regional Transit Authority, Cleveland, OH(Grand Award Winner)
  • Public Relations/Awareness or Educational Special Event: "Green Line Art Invite and Booklet," Dallas Area Rapid Transit (DART), Dallas, TX

Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)

Print Media

  • Advertisement - Advocacy/Awareness: "Pedestrian Safety Campaign," Veolia Transportation, Silver Spring, MD
  • Advertisement – Promotion: "Best Kept Secret in Transportation Management," Tectrans, Los Angeles, CA
  • Brochure: "Orion Parts Solutions," Orion Transit Buses, Greensboro, NC
  • Direct Mail: "IFMA Direct Mail Postcard," VPSI, Inc., Troy, MI
  • Newsletter: "Spring 2011 Exchange," Veolia Transportation, Silver Spring, MD (Grand Award Winner)
  • Promotional Materials: "Wtf T-Shirt," The Rideshare Company, Bloomfield, CT

Electronic Media

  • Internet Homepage: "MCICOACH.COM/Pre-owned Plus," Motor Coach Industries, Inc., Schaumburg, IL
  • Video Presentation: "Easy Green Carpools Video," The Rideshare Company, Bloomfield, CT (Grand Award Winner)

Campaign

  • Promotional Campaign: "PrimoveCity - Unique E-Mobility Solution for Efficient and Sustainable Public Transportation," Bombardier Transportation, Berlin, Germany (Grand Award Winner)

Social Media

  • Blogs: www.van-pools.com - VPSI's Blog Page, VPSI, Inc., Troy, MI
  • Social Networking: "twitter.com/Rideshare_Co," The Rideshare Company, Bloomfield, CT (Grand Award Winner)
  • Twitter: "First Transit Twitter Page," First Transit, Cincinnati, OH
  • Viral Video: "Communicating Change," First Transit, Cincinnati, OH

Special Event

  • Public Relations/Awareness or Educational Special Event: "Future of Florida High Speed Rail Tour," Siemens Industry, Inc., Sacramento, CA (Grand Award Winner)

Niche Awards

  • Niche - Marketing and Communication to Older Adult Riders: "Marketing to the Elderly," Jacksonville Transportation Authority, Jacksonville, FL
  • Niche - Crisis or Issue Communications: "If You See Something, Say Something," Massachusetts Bay Transportation Authority, Boston, MA

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