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2012 AdWheel Award Winners
Page Content
Complete list of first-place winners in the 2012 AdWheel Awards competition. Grand Award winners are noted below.
Group 1: Public transportation systems with four million or fewer passenger trips annually
Print
- Advertisement - Advocacy/Awareness: "Save Gas Ride The Bus," Cambria County Transit Authority, Johnstown, PA
- Advertisement - Promotion: “Bringing You Home,” Antelope Valley Transit Authority, Lancaster, CA
- Annual Report: “MATBUS Annual Report of 2011,” MATBUS of Fargo-Moorhead, Fargo, ND
- Billboards/Outdoor Advertising: “A Faster Way to Santa Fe,” Rio Metro Regional Transit District, Albuquerque, NM
- Brochure: “Student Rider Guide,” Ventura County Transportation Commission, Ventura, CA
- Direct Mail: “Spectrum Residential Postcard,” City of Irvin, Irvine, CA
- Newsletter: “Xpress Magazine,” Rio Metro Regional Transit District, Albuquerque, NM
- Passes & Tickets – Transit Fare Media: “Rail Runner Groupon,” Rio Metro Regional Transit District, Albuquerque, NM
- Poster: "New Ithaca College Late-Night Service Poster,” Tompkins Consolidated Area Transit, Inc. (TCAT, Inc.) Ithaca, NY
- Promotional Materials: “Pennant,” Minnesota Valley Transit Authority, Burnsville, MN
- Schedule Notice/Timetable: “2011-2012 Transit Guide,” Lawrence Transit System and KU on Wheels, Lawrence, KS
- Illustrated Vehicle: “Advertising the Advertising Program – ‘There's a Better Way to Reach People,’" Blacksburg Transit, Blacksburg, VA (Grand Award Winner)
Electronic Media
- Radio Advertisement or Public Service Announcement: "COLTS Campus Connections," County of Lackawanna Transit System (COLTS), Scranton, PA (Grand Award Winner)
- Television Advertisement or Public Service Announcement: “Getting Noticed,” Knoxville Area Transit, Knoxville, TN
- Video Presentation: “Marie Madsen, 2011 Access Services Spirit of Accessibility Award Video,” Access Services, El Monte, CA
- Internet Homepage: “YCAT New Website,” YCAT, Yuma, AZ
Campaign
- Promotional Campaign: “Advertising the Advertising Program – ‘There's a Better Way to Reach People’"
Blacksburg Transit, Blacksburg, VA
- Public Relations/Awareness or Educational Campaign: “Your Ride to a Better Environment,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA (Grand Award Winner)
- Shoestring Campaign: “Blue Line Campaign,” York Adams Transportation Authority (dba rabbitransit), York, PA
Social Media
- Social Networking: “Rail Runner Facebook Page,” Rio Metro Regional Transit District, Albuquerque, NM
- Twitter: “GoTriangle Twitter Page,” Triangle Transit, Research Triangle Park, NC
- Viral Video: “It's Easy, Baby.” Triangle Transit, Research Triangle Park, NC (Grand Award Winner)
Special Event
- Public Relations/Awareness or Educational Special Event: "PRTC 25th Anniversary Celebration," Potomac and Rappahannock Transportation Commission, Woodbridge, VA (Grand Award Winner)
- Promotional Special Event: “Everett Station 10 Year Celebration,” City Of Everett, Everett, WA
Group 2: Public transportation systems with more than four million and fewer than 20 million passenger trips annually
Print Media
- Advertisement - Advocacy/Awareness: “CARTA Counts, Taking Cars Off The Road-Car Ad Wrap,” Charleston Area Regional Transportation Authority, Charleston, SC
- Advertisement - Promotion: “Feeling The Squeeze,” Omnitrans, San Bernardino, CA
- Annual Report: “2011 Activity Report,” Agence metropolitaine de transport (AMT), Montreal, QC
- Billboards/Outdoor Advertising: “Outdoor Advertising,” Riverside Transit Agency, Riverside, CA (Grand Award Winner)
- Brochure: “Year in Review,” Fort Worth Transportation Authority (The T), Fort Worth, TX
- Direct Mail: “Transport Yourself,” Fort Worth Transportation Authority (The T), Fort Worth, TX
- Map: ‘DASH- The Free Trolley Easy to Read, Easy to Ride Map,” Charleston Area Regional Transportation Authority, Charleston, SC
- Newsletter: “T Rider News,” Fort Worth Transportation Authority (The T), Fort Worth, TX
- Passes & Tickets - Transit Fare Media: “Transition to Clipper,” SamTrans, San Carlos, CA
- Poster: “DASH- The Free Trolley Poster,” Charleston Area Regional Transportation Authority, Charleston, SC
- Promotional Materials: “Scratch Off Game Card,” Salem Area Mass Transit District, Salem, OR
- Schedule Notice/Timetable: “El Camino Throat Timetable,” SamTrans, San Carlos, CA
- Transit Card: “Feeling the Squeeze,” Omnitrans, San Bernardino, CA
- Illustrated Vehicle: “Earth Day Bus,” Salem Area Mass Transit District, Salem, OR
Electronic Media
- Radio Advertisement or Public Service Announcement: “Gas Price Blues,” Omnitrans, San Bernardino, CA
- Television Advertisement or Public Service Announcement: “Live Outside the Lines,” Veolia Transportation in service to the Regional Transit Authority, New Orleans, LA
- Video Presentation: “StarMetro- Online, On Time,” StarMetro, Tallahassee, FL
Internet Homepage
- Lehigh and Northhampton Transportation Authority: “LANTA Website Home Page”, Allentown, PA
- Digital Ad: “Go Smart,” Omnitrans, San Bernardino, CA (Grand Award Winner)
Campaign
- Promotional Campaign: “Metro Money Grab,” Southwest Ohio Regional Transit Authority/Metro, Cincinnati, OH
- Public Relations/Awareness or Educational Campaign: “Live Outside the Lines,” Regional Transit Authority of New Orleans, New Orleans, LA (Grand Award Winner)
- Shoestring Campaign: “Route 204,” El Paso Mass Transit Department (Sun Metro), El Paso, TX
Social Media
- Social Networking: “The T Fort Worth Facebook Page,” Fort Worth Transportation Authority (The T), Fort Worth, TX (Grand Award Winner)
- Blogs: “Omnitrans Blog,” Omnitrans, San Bernardino, CA
- Viral Video: “Car Free Day Goes Viral,” Central Ohio Transit Authority, Columbus, OH
Special Event
- Promotional Special Event: “Spur Launch,” Fort Worth Transportation Authority (The T), Fort Worth, TX
- Public Relations/Awareness or Educational Special Event: “In Town Without My Car,” Agence metropolitaine de transport (AMT), Montreal, QC (Grand Award Winner)
Group 3: Public transportation systems with more than 20 million passenger trips annually
Print Media
- Advertisement - Advocacy/Awareness: “Human Trafficking,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
- Advertisement - Promotion: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
- Annual Report: “2011 Annual Report,” Greater Cleveland Regional Transit Authority, Cleveland, OH
- Billboards/Outdoor Advertising: “UTA TRAX Lines Launch Outdoor,” Utah Transit Authority, Salt Lake City, UT
- Brochure: “MARTAnomics Brochure,” The Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA
- Direct Mail: “Welcome to the Neighborhood - Scratch-and-Sniff,” Regional Transportation District, Denver, CO
- Map: “Platform Wayfinding Backlits,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
- Newsletter: “Metro Insider,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA (Grand Award Winner)
- Passes & Tickets - Transit Fare Media: “OCTA/Metrolink OCLINK Pass,” Orange County Transportation Authority, Orange, CA
- Poster: “Embrace the Madness Poster,” Metropolitan Transit Authority of Harris County, Texas (METRO), Houston, TX
- Promotional Materials: “VIA "Looking 4 Me?" Promotional Wipe,” VIA Metropolitan Transit, San Antonio, TX
- Schedule Notice/Timetable: “RockiesRide Schedule,” Regional Transportation District, Denver, Co
- Transit Card: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
- Illustrated Vehicle: “CTA Holiday Train 2011,” Chicago Transit Authority, Chicago, IL
Electronic Media
- Radio Advertisement or Public Service Announcement: “Gas Pumpitis,” Charlotte Area Transit System, Charlotte, NC
- Television Advertisement or Public Service Announcement: “Choices," New Jersey Transit Corporation, Newark, NJ
- Video Presentation: “Catch a Ride on Metrolink," Orange County Transportation Authority, Orange, CA
- Internet Homepage: “If You See Something, Say Something!” Maryland Transit Administration, Baltimore, MD (Grand Award Winner)
- Digital Ad: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Campaign
- Promotional Campaign
“2012 Ridership Campaign,” Sound Transit, Seattle, WA (Grand Award Winner)
- Public Relations/Awareness or Educational Campaign: “UTA Rail Safety Campaign,” Utah Transit Authority, Salt Lake City, UT
- Shoestring Campaign: “Metrolink Inaugural Bike Car Launch,” Orange County Transportation Authority, Orange, CA
Social Media
- Blogs: “The Buzzer Blog,” TransLink, Burnaby, BC
- Social Networking: "Pet Peeves Facebook Campaign,” TransLink, Burnaby, BC
- Twitter: “Better Trips Through Twitter: The TransLink Twitter Page,” TransLink, Burnaby, BC
- Viral Video: “Catch a Ride on Metrolink,” Orange County Transportation Authority, Orange, CA (Grand Award Winner)
Special Event
- Promotional Special Event: “Angels Express Events: Opening Game & Bobby Grich Events,” Orange County Transportation Authority, Orange, CA
- Public Relations/Awareness or Educational Special Event:O.C. Jobs Now Initiative,” Orange County Transportation Authority, Orange, CA (Grand Award Winner)
Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)
Print Media
- Advertisement - Advocacy/Awareness: “Don't Let A Clown Rehab,” Complete Coach Works, Riverside, CA (Grand Award Winner)
- Advertisement - Promotion: “Camera 9," Apollo Video Technology, Woodinville, WA
- Brochure: “Veolia's Rail Maintenance and Infrastructure Brochure,” Veolia Transportation, Silver Spring, MD
- Direct Mail: “Nova Bus Pinstop Collecting Challenge,” Nova Bus, Plattsburgh, NY
- Newsletter: “INIT Company Newsletter,” INIT, Innovations in Transportation, Inc., Chesapeake, VA
- Poster: “Solutions to Keep America Moving,” Siemens Industry, Sacramento, CA
Electronic Media
- Radio Advertisement or Public Service Announcement: “Commuter Advertising Survey PSA,” Commuter Advertising, Dayton, OH
- Video Presentation: “A Tribute to the Resilience of New Orleans,” Veolia Transportation, Silver Spring, MD (Grand Award Winner)
- Internet Homepage: “Keolis Transit Website,” Keolis Transit America, Los Angeles, CA
Campaign
- Promotional Campaign: “Q'POD Reaction Campaign,” Q'Straint, Ft. Lauderdale, FL (Grand Award Winner)
- Public Relations/Awareness or Educational Campaign: “Employee Spotlight Campaign,” Veolia Transportation, Silver Spring, MD
Social Media
- Blogs: “Mass Transit TV Network (MTtv),” Mass Transit Magazine, For Atkinson, WI
- Viral Video: “Commuter Advertising's Cover of ‘Call Me Maybe’" Commuter Advertising, Inc., Dayton, OH (Grand Award Winner)
Special Event
- Promotional Special Event: “2011 APTA EXPO Booth,” Keolis Transit America, Los Angeles, CA (Grand Award Winner)
Niche Award
- Off-Peak Marketing & Communications: “MetroRail Night Rail Promotion,” Capital Metropolitan Transportation Authority, Austin, TX
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