American Public Transportation Association
 
American Public Transportation Association
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 2012 AdWheel Award Winners

Complete list of first-place winners in the 2012 AdWheel Awards competition. Grand Award winners are noted below.

Group 1: Public transportation systems with four million or fewer passenger trips annually

Print

  • Advertisement - Advocacy/Awareness: "Save Gas Ride The Bus," Cambria County Transit Authority, Johnstown, PA
  • Advertisement - Promotion: “Bringing You Home,” Antelope Valley Transit Authority, Lancaster, CA
  • Annual Report: “MATBUS Annual Report of 2011,” MATBUS of Fargo-Moorhead, Fargo, ND
  • Billboards/Outdoor Advertising: “A Faster Way to Santa Fe,” Rio Metro Regional Transit District, Albuquerque, NM
  • Brochure: “Student Rider Guide,” Ventura County Transportation Commission, Ventura, CA
  • Direct Mail: “Spectrum Residential Postcard,” City of Irvin, Irvine, CA
  • Newsletter: “Xpress Magazine,” Rio Metro Regional Transit District, Albuquerque, NM
  • Passes & Tickets – Transit Fare Media: “Rail Runner Groupon,” Rio Metro Regional Transit District, Albuquerque, NM
  • Poster: "New Ithaca College Late-Night Service Poster,” Tompkins Consolidated Area Transit, Inc. (TCAT, Inc.) Ithaca, NY
  • Promotional Materials: “Pennant,” Minnesota Valley Transit Authority, Burnsville, MN
  • Schedule Notice/Timetable: “2011-2012 Transit Guide,” Lawrence Transit System and KU on Wheels, Lawrence, KS
  • Illustrated Vehicle: “Advertising the Advertising Program – ‘There's a Better Way to Reach People,’" Blacksburg Transit, Blacksburg, VA (Grand Award Winner)

Electronic Media

  • Radio Advertisement or Public Service Announcement: "COLTS Campus Connections," County of Lackawanna Transit System (COLTS), Scranton, PA (Grand Award Winner)
  • Television Advertisement or Public Service Announcement: “Getting Noticed,” Knoxville Area Transit, Knoxville, TN
  • Video Presentation: “Marie Madsen, 2011 Access Services Spirit of Accessibility Award Video,” Access Services, El Monte, CA
  • Internet Homepage: “YCAT New Website,” YCAT, Yuma, AZ

Campaign

  • Promotional Campaign: “Advertising the Advertising Program – ‘There's a Better Way to Reach People’"
    Blacksburg Transit, Blacksburg, VA
  • Public Relations/Awareness or Educational Campaign: “Your Ride to a Better Environment,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA (Grand Award Winner)
  • Shoestring Campaign: “Blue Line Campaign,” York Adams Transportation Authority (dba rabbitransit), York, PA

Social Media

  • Social Networking: “Rail Runner Facebook Page,” Rio Metro Regional Transit District, Albuquerque, NM
  • Twitter: “GoTriangle Twitter Page,” Triangle Transit, Research Triangle Park, NC
  • Viral Video: “It's Easy, Baby.” Triangle Transit, Research Triangle Park, NC (Grand Award Winner)

Special Event

  • Public Relations/Awareness or Educational Special Event: "PRTC 25th Anniversary Celebration," Potomac and Rappahannock Transportation Commission, Woodbridge, VA (Grand Award Winner)
  • Promotional Special Event: “Everett Station 10 Year Celebration,” City Of Everett, Everett, WA

Group 2: Public transportation systems with more than four million and fewer than 20 million passenger trips annually

Print Media

  • Advertisement - Advocacy/Awareness: “CARTA Counts, Taking Cars Off The Road-Car Ad Wrap,” Charleston Area Regional Transportation Authority, Charleston, SC
  • Advertisement - Promotion: “Feeling The Squeeze,” Omnitrans, San Bernardino, CA
  • Annual Report: “2011 Activity Report,” Agence metropolitaine de transport (AMT), Montreal, QC
  • Billboards/Outdoor Advertising: “Outdoor Advertising,” Riverside Transit Agency, Riverside, CA (Grand Award Winner)
  • Brochure: “Year in Review,” Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Direct Mail: “Transport Yourself,” Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Map: ‘DASH- The Free Trolley Easy to Read, Easy to Ride Map,” Charleston Area Regional Transportation Authority, Charleston, SC
  • Newsletter: “T Rider News,” Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Passes & Tickets - Transit Fare Media: “Transition to Clipper,” SamTrans, San Carlos, CA
  • Poster: “DASH- The Free Trolley Poster,” Charleston Area Regional Transportation Authority, Charleston, SC
  • Promotional Materials: “Scratch Off Game Card,” Salem Area Mass Transit District, Salem, OR
  • Schedule Notice/Timetable: “El Camino Throat Timetable,” SamTrans, San Carlos, CA
  • Transit Card: “Feeling the Squeeze,” Omnitrans, San Bernardino, CA
  • Illustrated Vehicle: “Earth Day Bus,” Salem Area Mass Transit District, Salem, OR

Electronic Media

  • Radio Advertisement or Public Service Announcement: “Gas Price Blues,” Omnitrans, San Bernardino, CA
  • Television Advertisement or Public Service Announcement: “Live Outside the Lines,” Veolia Transportation in service to the Regional Transit Authority, New Orleans, LA
  • Video Presentation: “StarMetro- Online, On Time,” StarMetro, Tallahassee, FL


Internet Homepage

  • Lehigh and Northhampton Transportation Authority: “LANTA Website Home Page”, Allentown, PA
  • Digital Ad: “Go Smart,” Omnitrans, San Bernardino, CA (Grand Award Winner)

Campaign

  • Promotional Campaign: “Metro Money Grab,” Southwest Ohio Regional Transit Authority/Metro, Cincinnati, OH
  • Public Relations/Awareness or Educational Campaign: “Live Outside the Lines,” Regional Transit Authority of New Orleans, New Orleans, LA (Grand Award Winner)
  • Shoestring Campaign: “Route 204,” El Paso Mass Transit Department (Sun Metro), El Paso, TX

Social Media

  • Social Networking: “The T Fort Worth Facebook Page,” Fort Worth Transportation Authority (The T), Fort Worth, TX (Grand Award Winner)
  • Blogs: “Omnitrans Blog,” Omnitrans, San Bernardino, CA
  • Viral Video: “Car Free Day Goes Viral,” Central Ohio Transit Authority, Columbus, OH

Special Event

  • Promotional Special Event: “Spur Launch,” Fort Worth Transportation Authority (The T), Fort Worth, TX
  • Public Relations/Awareness or Educational Special Event: “In Town Without My Car,” Agence metropolitaine de transport (AMT), Montreal, QC (Grand Award Winner)

Group 3: Public transportation systems with more than 20 million passenger trips annually

Print Media

  • Advertisement - Advocacy/Awareness: “Human Trafficking,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Advertisement - Promotion: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Annual Report: “2011 Annual Report,” Greater Cleveland Regional Transit Authority, Cleveland, OH
  • Billboards/Outdoor Advertising: “UTA TRAX Lines Launch Outdoor,” Utah Transit Authority, Salt Lake City, UT
  • Brochure: “MARTAnomics Brochure,” The Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA
  • Direct Mail: “Welcome to the Neighborhood - Scratch-and-Sniff,” Regional Transportation District, Denver, CO
  • Map: “Platform Wayfinding Backlits,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Newsletter: “Metro Insider,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA (Grand Award Winner)
  • Passes & Tickets - Transit Fare Media: “OCTA/Metrolink OCLINK Pass,” Orange County Transportation Authority, Orange, CA
  • Poster: “Embrace the Madness Poster,” Metropolitan Transit Authority of Harris County, Texas (METRO), Houston, TX
  • Promotional Materials: “VIA "Looking 4 Me?" Promotional Wipe,” VIA Metropolitan Transit, San Antonio, TX
  • Schedule Notice/Timetable: “RockiesRide Schedule,” Regional Transportation District, Denver, Co
  • Transit Card: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
  • Illustrated Vehicle: “CTA Holiday Train 2011,” Chicago Transit Authority, Chicago, IL

Electronic Media

  • Radio Advertisement or Public Service Announcement: “Gas Pumpitis,” Charlotte Area Transit System, Charlotte, NC
  • Television Advertisement or Public Service Announcement: “Choices," New Jersey Transit Corporation, Newark, NJ
  • Video Presentation: “Catch a Ride on Metrolink," Orange County Transportation Authority, Orange, CA
  • Internet Homepage: “If You See Something, Say Something!” Maryland Transit Administration, Baltimore, MD (Grand Award Winner)
  • Digital Ad: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Campaign

  • Promotional Campaign
    “2012 Ridership Campaign,” Sound Transit, Seattle, WA (Grand Award Winner)
  • Public Relations/Awareness or Educational Campaign: “UTA Rail Safety Campaign,” Utah Transit Authority, Salt Lake City, UT
  • Shoestring Campaign: “Metrolink Inaugural Bike Car Launch,” Orange County Transportation Authority, Orange, CA

Social Media

  • Blogs: “The Buzzer Blog,” TransLink, Burnaby, BC
  • Social Networking: "Pet Peeves Facebook Campaign,” TransLink, Burnaby, BC
  • Twitter: “Better Trips Through Twitter: The TransLink Twitter Page,” TransLink, Burnaby, BC
  • Viral Video: “Catch a Ride on Metrolink,” Orange County Transportation Authority, Orange, CA (Grand Award Winner)

Special Event

  • Promotional Special Event: “Angels Express Events: Opening Game & Bobby Grich Events,” Orange County Transportation Authority, Orange, CA
  • Public Relations/Awareness or Educational Special Event:O.C. Jobs Now Initiative,” Orange County Transportation Authority, Orange, CA (Grand Award Winner)

Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)

Print Media

  • Advertisement - Advocacy/Awareness: “Don't Let A Clown Rehab,” Complete Coach Works, Riverside, CA (Grand Award Winner)
  • Advertisement - Promotion: “Camera 9," Apollo Video Technology, Woodinville, WA
  • Brochure: “Veolia's Rail Maintenance and Infrastructure Brochure,” Veolia Transportation, Silver Spring, MD
  • Direct Mail: “Nova Bus Pinstop Collecting Challenge,” Nova Bus, Plattsburgh, NY
  • Newsletter: “INIT Company Newsletter,” INIT, Innovations in Transportation, Inc., Chesapeake, VA
  • Poster: “Solutions to Keep America Moving,” Siemens Industry, Sacramento, CA

Electronic Media

  • Radio Advertisement or Public Service Announcement: “Commuter Advertising Survey PSA,” Commuter Advertising, Dayton, OH
  • Video Presentation: “A Tribute to the Resilience of New Orleans,” Veolia Transportation, Silver Spring, MD (Grand Award Winner)
  • Internet Homepage: “Keolis Transit Website,” Keolis Transit America, Los Angeles, CA

Campaign

  • Promotional Campaign: “Q'POD Reaction Campaign,” Q'Straint, Ft. Lauderdale, FL (Grand Award Winner)
  • Public Relations/Awareness or Educational Campaign: “Employee Spotlight Campaign,” Veolia Transportation, Silver Spring, MD

Social Media

  • Blogs: “Mass Transit TV Network (MTtv),” Mass Transit Magazine, For Atkinson, WI
  • Viral Video: “Commuter Advertising's Cover of ‘Call Me Maybe’" Commuter Advertising, Inc., Dayton, OH (Grand Award Winner)

Special Event

  • Promotional Special Event: “2011 APTA EXPO Booth,” Keolis Transit America, Los Angeles, CA (Grand Award Winner)

Niche Award

  • Off-Peak Marketing & Communications: “MetroRail Night Rail Promotion,” Capital Metropolitan Transportation Authority, Austin, TX

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