The AdWheel Awards recognize the marketing and communications efforts of APTA’s members. Additionally, the annual awards competition creates a structure to share best practices and to raise the awareness of the value of public transportation marketing professionals within the industry.
We are excited to implement changes AdWheel beginning in 2016.
What are the changes?
2016 is a transition year and only Grand Awards will be presented this year (in future years, First Place awards and Grand Awards will be presented).
In an effort to align the AdWheel Awards with organizational and industry strategic goals, awards will be presented in the following three (3) comprehensive campaign categories:
- Best Marketing and Communications Campaign to Increase Ridership or Sales
- Best Marketing and Communications Campaign to Highlight Transit Needs/Funding
- Best Marketing and Communications Educational Campaign (to improve safety or security, workforce development, general public information, courtesy, or other transit objective)
Note: A campaign is an effort with multiple components that are used together to achieve your goal.
How were the changes made?
Changes to the AdWheel Awards program were based on a survey of APTA Marketing and Communications Committee members conducted in February 2015 and feedback received from a webinar in June 2015. A plan for changes to AdWheel was adopted at the committee’s July 2015 meeting. The plan was subsequently reviewed at the committee meeting in October 2015 and presented to attendees in February 2016 at the Marking & Communication Workshop.
2016 AdWheel Award Overview, Calendar with Deadlines, Eligibility, Fees, Entry Tips, Effectiveness Statement Requirements, Group Descriptions, Category Descriptions, and Judging Criteria. Click here to view all.
How to learn more:
See our presentation slides on the 2016 program and the additional changes coming in 2017. View the slides from recent meetings and webinars by downloading this presentation.
To enter the 2016 AdWheel Awards or to view your entries, click here.
Click here to view the past AdWheels winners