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Gala 25th Anniversary Session Honors AdWheel Winners

Date

October 18, 2004

Article

APTA presented the prestigious AdWheel Grand Awards at a gala General Session the afternoon of Oct. 11, honoring the 25th anniversary of the program for the best in transit marketing and communications. Guest speaker Andy Stefanovich, founder of Play, told those attending the session about the importance of strategic play at work, with the goal of enhancing creativity and innovation.

Grand Award winners include:

Group 1, covering public transportation systems with one million or fewer passenger trips annually: print media (advertisement-promotion), Northern New England Passenger Rail Authority, Portland, Maine; electronic media (television advertisement or public service announcement), Northern New England Passenger Rail Authority; campaigns (promotion campaign), Arlington County Commuter Services, Arlington, Va.; special events (promotion special event), Santa Fe Trails, Santa Fe, N.M.

Group 2, for public transportation systems with more than one million but fewer than four million passenger trips annually: print media (direct mail), MetroLINK, Rock Island, Ill.; electronic media (television advertisement or public service announcement), MetroLINK; campaigns (promotion campaign), ACHD Commuteride, Boise, Idaho; special events (promotion special event), Des Moines Metropolitan Transit Authority, Des Moines, Iowa.

Group 3, representing public transportation systems with more than four million but fewer than 30 million passenger trips annually: print media (billboards/outdoor advertising), Sound Transit, Seattle; electronic media (radio advertisement or public service announcement), Champaign-Urbana Mass Transit District, Urbana, Ill.; campaigns (promotion campaign), Pierce Transit, Lakewood, Wash.; special events (promotion special event), Sound Transit.

Group 4, public transportation systems with more than 30 million passenger trips annually: print media (advertisement-advocacy/awareness), Massachusetts Bay Transportation Authority, Boston; electronic media (television advertisement or public service announcement), Capital Metropolitan Transportation Authority, Austin, Texas; campaigns (promotion campaign), San Diego Metropolitan Transit System; special events (public relations/awareness special event), Tri-County Metropolitan Transportation District of Oregon, Portland.

Group 5, business members: print media (brochure), North American Bus Industries Inc., Woodland Hills, Calif.; campaigns (public relations/ awareness or educational campaign), Parsons Brinckerhoff, New York City; special events (public relations/awareness special event), Bombardier Transportation, Saint-Bruno, Quebec.

The Kansas City Area Transportation Authority, Kansas City, Mo., received special recognition for its Public Transportation Partnership for Tomorrow (PT)2 efforts, and the Charlotte Area Transit System, Charlotte, N.C., was honored for its marketing to senior citizens..

The AdWheel competition received 720 entries in its silver anniversary year. The entries are judged only against their peers in each of the categories and subcategories for the first-place awards. The first-place award winners were then eligible to win the Grand Awards in four main categories: print media, electronic media, campaigns, and special events.

Stefanovich spoke about the importance of creativity and innovation to the vitality of businesses and other organizations. He defined creativity as "look at more stuff, think about it harder," and innovation as "the realization of good thinking."

He noted three factors that power creativity: desperation, accident, and a person's passion. Stefanovich called on session participants to look beyond the obvious to see what their organizations are really selling: not merely transportation, but stories, emotions, and ways to make the world a better place.

Date Added

12/27/2004

Date Edited

12/27/2004

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