Group Two -- Grand Awards -- Electronic Media
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For more information, contact Jack Gonzalez.
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Electronic Media
St. Cloud Metropolitan Transit Commission
St. Cloud, MN
"One Car - People Picker Uppers"
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| St. Cloud Metropolitan Transit in St. Cloud, Minnesota, appealed directly to its target audience -- families who are big enough, busy enough and travel enough to use two or more vehicles, but have a budget for only one. St. Cloud took a common situation and gave it a solution with its "One Car" television commercial. The spot not only increased ridership, but most importantly generated greater community awareness of the transit system.
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