Print Media San Mateo County Transit District San Carlos, CA
"BART Mailer"
SamTrans in San Carlos, California recorded a 34 percent response rate for its direct mail promotion which offered a free $15 value BART ticket sent to 50,900 households. The mailer listed popular destinations so the casual travel and commuter would be encouraged to use the service. The mailer demonstrates two important points of gaining ridership: offer non-riders a chance to try the product for free and provide good service.
