Group Four -- Grand Awards -- Electronic Media
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For more information, contact Jack Gonzalez.
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Electronic Media
Maryland Transit Administration
Baltimore, MD
"Elevator TV Spot" |
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| The Maryland Transit Administration created it humorous "Elevator TV spot" to help change the public's predisposition to traveling by car when commuting from Maryland to Washington, DC. The commercial succeeded in its goal of making people laugh at themselves and then think how easily alternatives can be implemented with little or no negative effect to themselves.
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