Group Four -- Grand Awards -- Print Media
|
For more information, contact Jack Gonzalez.
|
Print Media
Washington Metropolitan Area Transit Authority
Washington, DC
"Off Peak" |
 |
| In an effort to increase discretionary trips, the Washington Metropolitan Area Transit Authority in Washington, DC, developed their "Off Peak" outdoor ads. The strategy was to emphasize that the transit system is all about enabling customers to get to the important moments in their lives. Simplicity combined with stringing juxtaposition in photography make the entry stand out.
|
 |
| |
Some of these pages may include links to documents in the Adobe PDF format. Please download the Adobe PDF reader if you have not already done so.
