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July 05, 2008
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APTA > Services & Programs > Adwheel Awards > 2006 Winners  

2005 AdWheel Awards

Group Two -- Grand Awards -- Electronic Media

For more information, contact Jack Gonzalez.

Electronic Media

 
Using the unconventional method of not mentioning the product's name until the last 20 seconds of its radio spot, Metro Transit in Oklahoma City, Oklahoma, grabbed the attention of listeners with humor and slipping in information about its service for older adults and their caretakers.
 
 

 

   

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