Group One -- Grand Awards -- Campaigns
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For more information, contact Jack Gonzalez. |
Campaigns
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Santa Fe Trails in New Mexico, hoping to help alleviate overcrowded parking lots at the ever-popular Santa Fe Farmers Market, developed its winning campaign which targeted patrons and informed them about satellite parking options. A key component of the campaign was a canvas bag given to each rider to use as a free pass to ride the bus to the market on any Saturday throughout the summer.
Campaigns
Santa Fe Trails (Promotion Campaign)
Santa Fe, NM
“Ride the Bus, Get a Bag” |
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