Group Three -- Grand Awards -- Campaigns
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For more information, contact Jack Gonzalez. |
Campaigns
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The Kansas City Area Transportation Authority’s “A Million Stories. One Metro.” campaign demonstrated that there is no better way to promote transit use than by having actual riders tell their own stories The Missouri transit system’s winning campaign created enormous goodwill with people lining up to tell nostalgic stories of how transit improved – and even saved – lives.
Campaigns
Kansas City Area Transportation Authority (Promotion Campaign)
Kansas City, MO
“A Million Stories. One Metro.” |
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