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Group Two -- Electronic |
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For more information, contact Jack Gonzalez. |
| Because phenomenal ridership growth at Virginia Railway Express caused nine of 13 VRE station parking lots to reach or exceed capacity, the commuter rail system needed to inform riders of the location of parking lots where parking capacity still existed in order to continue to accommodate growth. The answer -- this vibrant and rich looking television commercial. The commercial, which used footage from an earlier video to save money, resulted in raising local awareness of VRE and increased usage of the Lorton and Backlick parking lots. |
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