In Motor Coach Industries ad, themed "Commuters Dream," the company illustrates a key feature benefit and competitive advantage of the MCI commuter cruiser. Unlike modified transit buses, the MCI commuter cruiser has 57 forward-facing seats that recline, offering passengers greater comfort. The ad has been effective in reminding transit agencies that as the landscape of public transit changes with more commuters traveling from suburb to suburb, or across greater distances, MCI fulfills the need for commuters looking for a more comfortable ride.
