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May 18, 2008
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APTA > Services & Programs > Adwheel Awards  

2004 AdWheel Awards Winners Index

For more information, contact Jack Gonzalez.

GROUP 1 -- Public transportation systems with one million or fewer passenger trips annually

Grand Award Winners
ADVERTISEMENT - PROMOTION
Northern New England Passenger Rail Authority
Portland, ME
"Take Your Eyes Off the Road"
TELEVISION ADVERTISEMENT OR PUBLIC SERVICE ANNOUNCEMENT
Northern New England Passenger Rail Authority
Portland, ME
"Seniors Half Off"
PROMOTION CAMPAIGN
Arlington County Commuter Services
Arlington, VA
"Columbia Pike Ride Campaign"
PROMOTION SPECIAL EVENT
Santa Fe Trails
Santa Fe, NM
"Santa Fe Trails Celebrates 10 Years"
First Place Winners
Advertisement - Advocacy/Awareness
Santa Fe Trails
Santa Fe, NM
"Top 10 Reasons to Ride the Bus"
Advertisement - Promotion
Northern New England Passenger Rail Authority
Portland, ME
"Take Your Eyes Off the Road"
Billboards/Outdoor Advertising
Santa Fe Trails
Santa Fe, NM
"Celebrating 10 Years of Clean Affordable Transportation"
Brochure
Southeast Transportation Authority (SETA)
Denver, CO
"Transportation Portfolio"
Direct Mail
Gwinnett County Transit
Lawrenceville, GA
"Route Specific Direct Mail"
Map
Waukesha Metro Transit
Waukesha, WI
"Transit Guide"
Newsletter
Triangle Transit Authority
Research Triangle Park, NC
"The Authority"
Poster
Northern New England Passenger Rail Authority
Portland, ME
"MBTA Commuters Save 20%"
Promotional Materials
LAKETRAN
Painesville, OH
"LAKETRAN Kids Activity Book"
Schedule Notice/Timetable
Black Hawk Transportation Authority
Black Hawk, CO
"Black Hawk Tramway/Brochure"
Illustrated Bus
Black Hawk Transportation Authority
Black Hawk, CO
"Black Hawk Tramway"
Radio Advertisement or Public Service Announcement
LAKETRAN
Painesville, OH
"Summer Dime 03"
Television Advertisement or Public Service Announcement
Northern New England Passenger Rail Authority
Portland, ME
"Seniors Half Off"
Internet Home Page
Regional Transportation Authority
Nashville, TN
"www.rta-ride.org"
Public Relations/Awareness or Educational Campaign
LAKETRAN
Painesville, OH
"Dial-A-Ride"
Promotion Campaign
Arlington County Commuter Services
Arlington, VA
"Columbia Pike Ride Campaign"
Shoestring Campaign
Northern New England Passenger Rail Authority
Portland, ME
"Downeaster Discovery Program"
Promotion Special Event
Santa Fe Trails
Santa Fe, NM
"Santa Fe Trails Celebrates 10 Years"

GROUP 2 -- Public transportation systems with more than one million but fewer than four million passenger trips annually

Grand Award Winners

DIRECT MAIL
MetroLINK
Rock Island, IL
"Route 10 & 20 Direct Mail Promotion"

TELEVISION ADVERTISEMENT OR PUBLIC SERVICE ANNOUNCEMENT
MetroLINK
Rock Island, IL
"You Gotta Be Kidding Me!"
PROMOTION CAMPAIGN
ACHD Commuteride
Boise, ID
"Get in the Pool"
PROMOTION SPECIAL EVENT
Des Moines Metropolitan Transit Authority
Des Moines, IA
"Stress Free Commute Week"
First Place Winners
Advertisement - Advocacy/Awareness
Space Coast Area Transit
Cocoa, FL
"America's Best Ads"
Advertisement - Promotion
Tri-Rail
Pompano Beach, FL
"Food for Thought"
Annual Report
Virginia Railway Express
Alexandria, VA
"A Year of Award Winning Performances"
Billboards/Outdoor Advertising
Ben Franklin Transit
Richland, WA
"Connecting Your Community"
Brochure
Virginia Railway Express
Alexandria, VA
"VRE Now Stops at Your Corner"
Direct Mail
MetroLINK
Rock Island, IL
"Route 10 & 20 Direct Mail Promotion"
Map
Alexandria Transit Company
Alexandria, VA
"Tourist & Commuter Display Map"
Newsletter
Virginia Railway Express
Alexandria, VA
"Yesterday, Today, Tomorrow"
Poster
Space Coast Area Transit
Cocoa, FL
"Read to Ride Poster"
Promotional Materials
Eastern Contra Costa Transit Authority
Antioch, CA
"Classroom Presentation Give-aways"
Schedule Notice/Timetable
Tri-Rail
Pompano Beach, FL
"Way to Go"
Transit Card
Alexandria Transit Company
Alexandria, VA
"Cars Off the Road"
Illustrated Bus
Alexandria Transit Company
Alexandria, VA
Dash About Free Weekend Shuttle"
Media Kit
Space Coast Area Transit
Cocoa, FL
"SCAT Press Kit"
Television Advertisement or Public Service Announcement
MetroLINK
Rock Island, IL
"You Gotta Be Kidding Me!"
Video Presentation
York County Transportation Authority (YCTA) (dba rabbittransit)
York, PA
"The Faces of rabbittransit Video"
Internet Home Page
Tri-Rail
Pompano Beach, FL
www.sfrta.fl.gov/
Public Relations/Awareness or Educational Campaign
Intercity Transit
Olympia, WA
"Intercity Car Free Day"
Promotion Campaign
ACHD Commuteride
Boise, ID
"Get in the Pool"
Shoestring Campaign
Central Arkansas Transit Authority
North Little Rock, AR
"Series - Cost of Gasoline"
Public Relations/Awareness Special Event
ACHD Commuteride and ValleyRide
Boise, ID
"May in Motion - Exploring Transportation Alternatives"
Promotion Special Event
Des Moines Metropolitan Transit Authority
Des Moines, IA
"Stress Free Commute Week"

GROUP 3 -- Public transportation systems with more than four million but fewer than thirty million passenger trips annually.

Grand Award Winners
BILLBOARDS/OUTDOOR ADVERTISING
Sound Transit
Seattle, WA
"Spending Too Much Time in Your Car?"
RADIO ADVERTISEMENT OR PUBLIC SERVICE ANNOUNCEMENT
Champaign-Urbana Mass Transit District
Urbana, IL
"Pump #4"
PROMOTION CAMPAIGN
Pierce Transit
Lakewood, WA
"Our 2 Best Routes. Now 1 Great One."
PROMOTION SPECIAL EVENT
Sound Transit
Seattle, WA
"Tacoma Link Launch"
First Place Winners
Advertisement - Advocacy/Awareness
Transit Authority of River City
Louisville, KY
"Project Gobility Campaign Ad"
Advertisement - Promotion
NFTA - Metro
Buffalo, NY
"Gas Ads"
Annual Report
Golden Empire Transit District
Bakersfield, CA
"The Heart of GET"
Billboards/Outdoor Advertising
Sound Transit
Seattle, WA
"Spending Too Much Time in Your Car?"
Brochure
Sacramento Regional Transit District
Sacramento, CA
"Station Art Brochure"
Direct Mail
Pierce Transit
Lakewood, WA
"Go! Work, Shop, Play"
Map
Santa Barbara Metropolitan Transit District
Santa Barbara, CA
"The Art of Travel Pocket Map & Guide 2004"
Newsletter
Santa Monica's Big Blue Bus
Santa Monica, CA
"Big Blue Buzz Employee Newsletter"
Passes & Tickets - Transit Fare Media
Community Transit
Everett, WA
"Senior Bus Passes"
Poster
Pinellas Suncoast Transit Authority
Clearwater, FL
"Get Outta the House Poster"
Promotional Materials
Sacramento Regional Transit District
Sacramento, CA
"Route 66/Kix Box"
Schedule Notice/Timetable
City of Los Angeles Department of Transportation (LADOT)
Los Angeles, CA
"LADOT Pocket Schedules"
Transit Card
Hampton Roads Transit
Hampton, VA
"U-18 Farecard"
Illustrated Bus
Kansas City Area Transportation Authority
Kansas City, MO
"Wherever Life Takes You"
Media Kit
Capital Area Transportation Authority
Lansing, MI
"CATA Clean Air Initiatives/Artic Introduction"
Radio Advertisement or Public Service Announcement
Champaign-Urbana Mass Transit District
Urbana, IL
"Pump #4"
Television Advertisement or Public Service Announcement
Agence Metropolitaine de Transport
Montreal, Quebec
"New Model"
Video Presentation
Sound Transit
Seattle, WA
"In Motion - Episode #10"
Internet Home Page
City of Los Angeles Department of Transportation (LA DOT)
Los Angeles, CA
"www.ladottransit.com"
Public Relations/Awareness or Educational Campaign
LYNX
Orlando, FL
"Lynx Works"
Promotion Campaign
Pierce Transit
Lakewood, WA
"Our 2 Best Routes. Now 1 Great One."
Shoestring Campaign
San Mateo County Transit District
San Carlos, CA
"SamTrans Token Promo"
Public Relations/Awareness Special Event
Metrolink
Los Angeles, CA
"Railroad Safety Week"
Promotion Special Event
Sound Transit
Seattle, WA
"Takoma Link Launch"

GROUP 4 -- Public transportation systems with more than 30 million passenger trips annually.

Grand Award Winners
ADVERTISEMENT - ADVOCACY/AWARENESS
Massachusetts Bay Transportation Authority
Boston, MA
"New Bus Campaign"
TELEVISION ADVERTISEMENT OR PUBLIC SERVICE ANNOUNCEMENT
Capital Metro Transportation Authority
Austin, TX
"All Systems Go! (Willie Nelson)"
PROMOTION CAMPAIGN
San Diego Metropolitan Transit System
San Diego, CA
"Travel Dances"
PUBLIC RELATIONS/AWARENESS SPECIAL EVENT
TriMet
Portland, OR
"Interstate MAX Opening Materials"
First Place Winners
Advertisement - Advocacy/Awareness
Massachusetts Bay Transportation Authority
Boston, MA
"New Bus Campaign"
Advertisement - Promotion
Capital Metro Transportation Authority
Austin, TX
"Moonlight/Starlight 'Dillo Advertisements"
Annual Report
Dallas Area Rapid Transit
Dallas, TX
"Momentum"
Billboards/Outdoor Advertising
Los Angeles County Metropolitan Transportation Authority
Los Angeles, CA
"Discover Gold"

Brochure
Washington Metropolitan Area Transit Authority
Washington, D.C.
"Metro Arts"

Direct Mail
Utah Transit Authority
Salt Lake City, UT
"UTA Commuter Tax Mailer"
Map
Orange County Transportation Authority
Orange, CA
"OCTA Metrolink Station Map"
Newsletter
Los Angeles County Metropolitan Transportation Authority
Los Angeles, CA
"Metro Quarterly/Winter & Spring"
Passes & Tickets - Transit Fare Media
Los Angeles County Metropolitan Transportation Authority
Los Angeles, CA
"Monthly Pass Series"
Poster
Los Angeles County Metropolitan Transportation Authority
Los Angeles, CA
"Go Metro Lobby Posters"
Promotional Materials
TriMet
Portland, OR
"Interstate MAX Opening Giveaways"
Schedule Notice/Timetable
San Diego Metropolitan Transit System
San Diego, CA
"MTS Route Timetable"
Transit Card
Washington Metropolitan Area Transit Authority
Washington, D.C.
"Off Peak Interior & Exterior Bus & Rail Cards"
Illustrated Bus
Orange County Transportation Authority
Orange, CA
"OCTA Measure M"
Media Kit
Los Angeles County Metropolitan Transportation Authority
Los Angeles, CA
"Discover Gold"
Radio Advertisement or Public Service Announcement
Pace Suburban Bus
Arlington Heights, IL
"Brutality/Bears Soldier Field"
Television Advertisement or Public Service Announcement
Capital Metro Transportation Authority
Austin, TX
"All Systems Go! (Willie Nelson)"
Video Presentation
Chicago Transit Authority
Chicago, IL
"CTA Connections December 2003"
Internet Home Page
Utah Transit Authority
Salt Lake City, UT
"UTA www.rideuta.com Redesign"
Public Relations/Awareness or Educational Campaign
Regional Transportation District
Denver, CO
"Transit Watch"
Promotion Campaign
San Diego Metropolitan Transit System
San Diego, CA
"Travel Dances"
Shoestring Campaign
Capital Metro Transportation Authority
Austin, TX
"Group 4-South by Southwest"
Public Relations/Awareness Special Event
TriMet
Portland, OR
"Interstate MAX Opening Materials"
Promotion Special Event
Valley Metro
Phoenix, AZ
"Commuter Idol Contest"

GROUP 5 -- Business Members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations)

Grand Award Winners
BROCHURE
North American Bus Industries, Inc.
Woodland Hills, CA
"CompoBusR Information Kit"
PUBLIC RELATIONS/AWARENESS OR EDUCATIONAL CAMPAIGN
Parsons Brinckerhoff
New York, NY
"Diversity Campaign"
PUBLIC RELATIONS/AWARENESS SPECIAL EVENT
Bombardier Transportation
Saint-Bruno, Québec
"JetTrain - Winning Public Support for Flyer Train"

First Place Winners
Advertisement - Promotion
Parsons Brinckerhoff
New York, NY
"Crayon Diversity Ad"
Annual Report
Parsons Brinckerhoff
New York, NY
"Teaming With Technology"
Brochure
North American Bus Industries, Inc.
Woodland Hills, CA
"CompoBusR Information Kit"
Newsletter
Parsons Brinckerhoff
New York, NY
"Notes 2003-3004"
Internet Home Page
DMJM+HARRIS
New York, NY
"www.dmjmharris.com"
Public Relations/Awareness or Educational Campaign
Parsons Brinckerhoff
New York, NY
"Diversity Campaign"
Public Relations/Awareness Special Event
Bombardier Transportation
Saint-Bruno, Québec
"JetTrain - Winning Public Support for Flyer Train"
 

(PT)2 Special Recognition Award

Kansas City Area Transportation Authority
Kansas City, MO
"Wherever Life Takes You"

Niche Award: Marketing to Senior Citizens

Charlotte Area Transit System
Charlotte, NC
"It's My Independence"

   

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