2008 National Dump the Pump Day

Offer free rides for Dump the Pump day.
Offer discounts on weekly or monthly passes.
Have a drawing for free passes, or other prizes.
Have drivers/conductors pass out give aways to riders.
Work with local retailers to provide coupons to riders or discounts to people sporting Dump the Pump, buttons or stickers.

Hold an open house where community member, leaders and local media are invited to your facilities to see equipment and meet staff, cap off event with ceremonial ride.
Host information fair
Create school activities to get local kids involved (coloring contest, slogan contest, rides to school)
Set up a table or booth and popular location where there is a transit stop, and lots of pedestrian traffic to promote your agency and Dump the Pump day.

Have special message, for phone, emails, electronic message boards
Get special pins for all staff/employees to wear
Add a fuel calculator to your website so visitors can see how much they would save with PT. (can also be used at info fair, or other events.)
Utilize messaging and logos/artwork to create banners and signage for the day
Use Destination headers to promote Dump the Pump day
Invite elected officials to attend any events, as well as to take public transportation that day.
Utilize proclamations to have local, regional and state officials to proclaim “Dump the Pump” day in your area.
Work to secure placement in local media promoting Dump the Pump day, provide high-level staff to appear on local broadcasts, invite media to any/all events. Provide them with artwork or any giveaways. Utilizing press materials included.

Suggested Activities