///Director – Advocacy Communications

Director – Advocacy Communications

Director – Advocacy Communications2019-05-02T11:58:58-04:00

BASIC FUNCTION:

The individual reports to the Vice President-Communications and Marketing and is Responsible for developing and managing a comprehensive education and communications program to build stronger support for public transportation among key audiences and increase investment in public transportation. The position works closely with members of APTA’s Communications and Marketing, and Government Affairs and Policy Departments to advance these goals.

DUTIES AND RESPONSIBILITIES:

Specific duties and responsibilities may include but are not limited to the following:

  1. In collaboration with other APTA staff, develops and executes strategy and work plan for increasing public support for public transportation;
  2. Develops and implements a cohesive, pro-active program that integrates message development, outreach and paid, earned and shared media;
  3. Working in collaboration with Communications team members, undertakes advocacy-related media relations to advance APTA’s legislative agenda;
  4. Working in collaboration with Communications and Marketing Department team members, develops advertising and communications materials to build support for public transportation, and support efforts at the local and national levels;
  5. Develops and implements activities to mobilize advocates to contact their elected officials;
  6. Works closely with APTA members in identifying opportunities to advance public transportation locally and nationally and develops a member outreach program to keep members informed of APTA resources available to them;
  7. Manages evaluation of activities and directs qualitative and quantitative research to determine program’s effectiveness;
  8. Working in collaboration with the webmaster, develops and supplies content to the websites geared to the general public; and
  9. Supervises and directs the activities of assigned staff member(s); directs the activities of consultants in areas of the program, where needed

MEASURES OF ACCOUNTABILITY:

  1. Satisfaction of APTA members with the program activities;
  2. Extent that support of public transportation improves as measured by research;
  3. Extent of active, positive collaboration with APTA staff and particularly with communications and marketing and government affairs staff;
  4. Adequacy and effectiveness of program strategy, message development and implementation;
  5. Demonstration of initiative and creativity in implementation of program and projects; and
  6. Judgment used in budgeting and matching expenses to priorities

QUALIFICATIONS:

  1. BS/BA degree in communications or public affairs;
  2. Five or more years’ experience in developing strategy and undertaking communications and marketing activities for a public policy or legislative issue;
  3. Five years of hands-on experience working with the media;
  4. Several years management experience;
  5. Knowledge of the public transportation industry, desirable;
  6. Demonstrated ability to work in a team and develop positions and programs through consensus;
  7. Demonstrated ability to work in a member-oriented organization; and
  8. Demonstrated experience in handling multiple priorities in a fast-paced environment
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