SUNDAY, FEBRUARY 26

1:00 p.m. – 6 p.m.​

 

Registration

2 – 4 p.m.  

Marketing & Communications Committee Meeting​

5 – 6 p.m.  

Welcome to APTA

6 – 7 p.m.  

Welcome Reception

​7:10 p.m.
Group Dinners (Dutch-treat)​
MONDAY, FEBRUARY 27
7 – 11 a.m. & 2 – ​3 p.m.

Registration

7 – 8 a.m.

Continental Breakfast

8 – 9:30 a.m.

OPENING SESSION: Communications as a Strategic Initiative

9:45 – 11 a.m.

Ballot Measures & State of Good Repair

11:15 a.m. – 12:30 p.m.

Ridership Campaigns

11:15 a.m. – 12:30 p.m.

Crisis Communications

12:30 – 2:30 p.m.

Lunch on Your Own

2:30 – 4:30 p.m.

Marketing & Communications Exchange and Round Tables

Table Topics:
– Recruitment Campaigns
– Safety Campaigns
– Branding
– Communicating Mixed Messages
– Social Media Stunts
– What Grinds Your Gears?
– Ridership Programs
– Winning Ridership Strategies
3:30 – 5 p.m.

Advertising Revenue Information Exchange

3:30 – 5 p.m.  

PIO Shop Talk

6 – 7 p.m.

 

Networking Reception (cash bar)

6:30 p.m.

Group Dinners (Dutch-treat)

TUESDAY, FEBRUARY 28
8:00 a.m. –  12:00 p.m.  

Registration

8 a.m. –  12 p.m.  

Joint Information Center (JIC) Workshop (Pre-registration required)

8:15 –  10 a.m.  

2017 Call Center Challenge Finals

10:15 – 11:30 a.m.  

Customer Service & Social Media

 

12 – 1:30 p.m.  

Lunch and Learn: Group Discussions by System Size

 

1:45 –  2:15 p.m.  

AdWheel Awards Celebration

2:30 – 3:45 p.m.
 

Research

 


2:30 – 3:45 p.m.

Tips to Ensure a Successful Television Interview

 

​6:30 p.m. ​Dinner Groups (Dutch-treat)​
WEDNESDAY, MARCH 1
7:30 – 8:30 a.m.

Continental Breakfast

​8:30 – 9:30 p.m.

A Day in the Life

8:30 – 9:30 a.m.

Social Media-Palooza

​9:45 – 10:45 a.m.

A Day in the Life

 

​9:45 – 10:45 a.m.

Social Media Palooza

​10:45 – 11:15 a.m.

CLOSING SESSION: That’s a Wrap!

​​​​

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