Wednesday, February 23

TIME (All times listed are in Eastern Time) EVENT
11:00 AM – 11:15 AM Welcome Remarks

  • Paul P. Skoutelas, President and CEO, American Public Transportation Association
  • Jeffrey A. Nelson, Chair, APTA; General Manager, Rock Island County Metropolitan Mass Transit District (MetroLink)
11:15 AM – 12:05 PM Keynote Address:  Approaching Customer Communications and Marketing through a Diversity, Equity, and Inclusion Lens

  • Sonya Grier, Professor, Department of Marketing, American University, Washington, DC
12:20 PM – 1:10 PM Customer Experience

  • Roan Bennett, Director of Customer Service and Community Relations, Maryland Transit Administration, Baltimore, MD
  • Aaron Weinstein, Executive Officer, Customer Experience, Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Sponsored by Clever Devices

1:25PM – 2:15 PM Crisis Communications

Facilitator:

  • Morgan Lyons, Owner, Lyons Strategic, Arlington, TX

Panelists:

  • Howie Padilla, Public Relations Manager, Metro Transit, Minneapolis, MN
  • Jennifer Recktenwald, Director of Marketing and Communications, Transit Authority of River City, Louisville, KY
  • Gordon Shattles, Director, External Relations, Dallas Area Rapid Transit, Dallas, TX

Sponsored by HDR

2:30 PM – 3:45 PM System-Size Roundtable – Small (Four million or fewer passenger trips annually)

  • Facilitator:  Jennifer Hirsch, Manager of Administration, Rock Island County Metropolitan Mass Transit District, Moline, IL

System-Size Roundtable – Medium (More than four million, but fewer than 20 million passenger trips annually)

  • Facilitator:  Jaime Kazlo, Director of Corporate Communications, Capital District Transportation Authority, Albany, NY

System-Size Roundtable – Large (More than 20 million passenger trips annually)

  • Facilitator:  Alicia Trost, Chief Communications Officer, San Francisco Bay Area Rapid Transit District, Oakland, CA
4:00 PM – 5:00 PM Pivoting Your Marketing & Communications During COVID

  • Dave Munley, Customer Experience Coordinator, Valley Metro, Phoenix, AZ
  • Edward Madden, Coordinator of Public Outreach, Pace Suburban Bus, Arlington Heights, IL
5:00 PM – 6:00 PM Social Hour

Thursday, February 24

TIME (All times listed are in Eastern Time) EVENT
11:00 AM – 11:50 AM Employee Communications

  • Jessica Olson, Communications Manager, Greater Dayton Regional Transit Authority, Dayton, OH
  • Brittany Hoffman, Public Information Specialist, Valley Metro, Phoenix, AZ
  • Lia Blanchard, Public Information Specialist, Community Transit, Everett, WA
  • Dylan Holmes, Internal Communications Specialist, Community Transit, Everett, WA
12:00 PM – 12:50 PM Video/Animation

  • Conan Low, Multimedia Specialist, San Mateo County Transit District, San Carlos, CA
  • Nicholas Robles, Marketing and Events Manager, SunLine Transit Agency, Thousand Palms, CA
1:00 PM – 1:50 PM Marketing and Communications Roundtables

  • PIO Shop Talk
    • Facilitator:  Maggie Daly Skogsbakken, Chief Communications Officer, Pace Suburban Bus, Arlington Heights, IL
  • Transit’s Labor Shortage
    • Facilitator:  Melissa Chrisman, Vice President of Marketing and Communications, Trinity Metro, Fort Worth, TX
2:00 PM – 2:50 PM Marketing and Communications Roundtables

  • Social Media
    • Facilitator: Ryan Armstrong, Manager, Marketing Programs, Digital and Creative Services, Orange County Transportation Authority, Orange, CA
  • Communicating the Value of Infrastructure Funding
    • Facilitator: Glen Becerra, Executive Officer, Marketing, Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Sponsored by PublicInput

3:00 PM – 4:00 PM Wrap Up & Social Hour

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