Sunday, February 26

TIME (all times Pacific)
1:00 PM – 6:00 PM Registration
2:00 PM – 4:00 PM Marketing & Communications Committee Meeting
6:00 PM – 7:00 PM Welcome Reception

Monday, February 27

TIME (all times Pacific)
7:00 AM – 11:00 AM;

2:00 PM – 4:00 PM

Registration
7:00 AM – 8:00 AM Continental Breakfast
8:00 AM – 10:00 AM Opening Session
10:30 AM – 11:45 AM Concurrent Education Sessions

  • Crisis Communications
  • Social Media
12:15 PM – 2:15 PM Lunch & Learn by System Size
2:30 PM – 4:00 PM Marketing & Communications Roundtables
3:30 PM – 5:30 PM PIO Shoptalk
4:00 PM – 5:00 PM Customer Service Shoptalk
4:00 PM – 5:15 PM Education Session

  • Creating Community & Business Partnerships

Tuesday, February 28

TIME (all times Pacific)
7:30 AM – 8:30 AM Continental Breakfast
8:00 AM – 11:30 AM;

1:00  PM – 3:30 PM

Registration
8:30 AM – 9:30 AM General Session
10:00 AM – 11:15 AM Concurrent Education Sessions

  • Coaching Up Principals: Simplifying the Message
  • Technology
11:30 AM – 1:15 PM AdWheel Luncheon
1:30 PM – 2:45 PM Concurrent Education Sessions

  • Building Advocacy/Support for Transit
  • Marketing New Service
3:00 PM – 4:15 PM Concurrent Education Sessions

  • Employee Communications
  • Bringing Back Trust to Transit
  • Telling an Engaging Infrastructure Story
4:30 PM – 5:30 PM Transit Advertising Revenue Roundtable

Wednesday, March 1

TIME (all times Pacific)
7:30 AM – 8:30 AM Continental Breakfast
8:30 AM – 9:45 AM Concurrent Education Sessions

  • Outreach
  • Creating Captivating Videos
10:15 AM – 11:30 AM Concurrent Education Sessions

  • Dealing with Transit’s Workforce Challenges
  • Bringing Back Riders
11:40 AM – 12:00 PM Closing Session
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