Decennial Report

Target Audience: The Decennial Report was designed to meet the requirements of the State of Illinois "Decennial Committee on Local Government Efficiency Act, 50 ILCS 70/1)", a state law requiring Illinois townships, road districts, and mass transit districts, to convene a committee every ten years to study and report on local government efficiency. In addition to reporting to the State of Illinois, MetroLINK opted to engage a broader audience, including governing board members, local government officials, committee participants and the county government receiving the report. Through engaging graphics and visual storytelling, the report also targets policymakers, businesses and community members, making complex information accessible and impactful for all stakeholders.

Strategy Objective:MetroLINK's objective was to fulfill the legislative requirement while creating a dynamic report that educates, informs and inspires readers. The strategy emphasized using engaging graphics and visuals to complement data-driven findings, making the report more accessible and memorable. This approach aimed to highlight MetroLINK's efficiency, community impact and vision for the future, ensuring readers are both informed and captivated.

Situation Challenge: The Decennial Report was developed in response to the Illinois Decennial Committees on Local Government Efficiency Act, which required MetroLINK to evaluate and report on its operational efficiency. Recognizing the opportunity to go beyond compliance, MetroLINK took the opportunity to use this report to showcase their achievements, its role in connecting residents to essential destinations, and its contributions to the community as a whole. It also provided a platform to communicate MetroLINK's commitment to clean transportation, infrastructure investment, and economic opportunity in the Illinois Quad Cities.

Results Impact: The visually engaging Decennial Report successfully fulfilled the committee's requirements while elevating MetroLINK's reputation for transparency and accountability. The use of graphics helped readers easily grasp MetroLINK's data and achievements, fostering a deeper understanding of its role in enhancing quality of life. This approach not only met legislative goals but also increased awareness of MetroLINK's services and impact. MetroLINK has used the report and presented to the different city councils within their service area, as well as used it as a catalyst for discussion within the business community. The report has been instrumental in reinforcing MetroLINK's position as a leader in sustainable transportation. It also serves as a resource for future planning and advocacy efforts

Why Submit: MetroLINK's Decennial Report redefines how government-mandated reports can educate and engage. By transforming complex information into a visually compelling narrative, the report goes beyond compliance to connect with readers in an impactful way. Its use of graphics and design creates a seamless blend of data and storytelling, setting a benchmark for transit agencies looking to make their communications both informative and engaging. This innovative approach makes it a standout entry deserving of the AdWheel Award.