AC Transit - Transportation Leaders Against Human Trafficking
Target Audience: Target Audience - AC Transit Riders - AC Transit Employees - Community Based Organizations
Strategy Objective:Strategy - Demonstrated commitment to partnership and cause with a highly visible and compelling public awareness campaign - Promoted solidarity with our legislative officials, law enforcement agencies and other transportation partners, by signing the pledge - On our campaign materials, we included the logos of Partnership agencies, such as: - USDOT Transportation Leaders Against Human Trafficking | US Department of Transportation - Department of Homeland Security #WearBlueDay | Homeland Security (dhs.gov) - Office of the District Attorney, Alameda County Home — H.E.A.T.Watch (heatwatch.org) - Alameda County Sherrif's Office
Situation Challenge: Situation - Alameda County ranks as the third highest hotspot for human trafficking in the country - Criminals are increasingly using America's transportation system network to enable human trafficking activity - The United States Secretary of Transportation (USDOT) called for transit providers to sign the Transportation Leaders Against Human Trafficking (TLAHT) pledge to help "Put the Brakes on Human Trafficking"
Results Impact: Results/Impact - Over 700 AC Transit Transportation Employees (including operators, platform attendants, customer service agents) received awareness training - Social Media: 20K followers (Facebook and Twitter combined) received posts on how to recognize and report warning signs by contacting the dedicated Helpline - Retweets were posted by our campaign partners including the Mayor of Richmond Ca, the Alameda County DA and the Alameda County Sherriff - eNews Email Blast: 25K subscribers were sent campaign awareness information - Media Coverage was amplified by local news outlets - AC Transit employees trained to spot, report human trafficking | Richmond Standard - AC Transit joins transportation leaders nationwide to stop human trafficking | Mass Transit (masstransitmag.com
Why Submit: AC Transit is submitting the Transportation Leaders Against Human Trafficking Campaign for APTA's recognition, to garner even greater attention to a crisis that requires unified partnerships amongst national, regional and local agencies to increase public awareness about the issue and education on how to help. We believe this campaign should receive an Adwheel Award because of the compelling imagery and message of the campaign and because of the aforementioned scope of impact.