CityLink Peoria Electric Bus Unveiling Event 2021

Target Audience: The target audience for this event video unveiling CityLink three new Proterra battery-electric buses was intended for the general public and residents and visitors to the Greater Peoria area. We also shared the video on our social media pages and with those who attended the event once it was available.

Strategy Objective:The strategy and objective for this entry was to have a video that recapped the event so it could be shared afterwards to those who attended, on our social media platforms, and beyond. We also wanted to have the footage for our records.

Situation Challenge: This was a very special event for CityLink because these three buses are our first venture with 100% battery-powered electric buses. Our management wanted to do something to unveil the buses and invite local, state, and national dignitaries to attend. We were able to do a special ribbon cutting ceremony, and among those who attended and made remarks at the event were CityLink General Manager Doug Roelfs, U.S. Senator Dick Durbin, U.S. Representative Darin LaHood, U.S. Representative Cheri Bustos, NRDC's (Natural Resources Defense Council) Selena Kyle on behalf of the Edwards settlement plaintiffs and community partners and Proterra founder Dale Hill.

Results Impact: This entry provided greater public awareness on the unveiling of our three new Proterra battery-electric buses, and offering an opportunity to share it after the event for those who were unable to attend.

Why Submit: This entry was submitted and should be considered for an AdWheel Award because it does an excellent job of recapping our exciting electric bus unveiling and it shows bi-partisan support of public transportation in downstate Illinois.