METRO Honors JJ Gonzales: 40 Years of Safe Driving
Target Audience: The Metropolitan Transit Authority of Harris County, Texas (METRO) targeted a regional social media audience with this heartwarming profile of veteran bus operator J.J. Gonzales.
Strategy Objective:Our goal was to showcase one of the many exceptional employees at METRO. We wanted to show viewers that METRO bus operators are dedicated public servants who work hard to ensure METRO customers get where they need to go in a safe and friendly manner.
Situation Challenge: As Operator Gonzales states in the video, there is often a misperception that being a public transportation professional is a mundane job. Gonzales dispels that myth by recounting his 40-year career of safely transporting his passengers throughout the Houston area. Gonzales discusses his achievements over the years and how serving his community has had a profound impact on his life.
Results Impact: METRO Honors JJ Gonzales: 40 Years of Safe Driving was an incredibly popular video across all social media platforms. It garnered more than 200 reactions and nearly 60 comments on Facebook alone.
Why Submit: Stories that showcase the people of METRO are some of our most popular, bringing about interest and better understanding of METRO in viewers.