Keep SA Moving Summary Brochure
Target Audience: The target audience was a bloc of the general public, appointed and elected leaders who sought a higher level of detail about VIA's Keep SA Moving plan. The summary document offers a deeper look at the goals and objectives of the KSAM plan using strong visuals and detailed but succinct explanatory passages.
Strategy Objective:The objective of the document was to provide a high level of detail and insight into a plan that would be funded by a sales-tax increment that voters were asked to weigh in on.
Situation Challenge: VIA asked voters to redirect an existing sales tax increment that would generate about $40 million annually to help improve transit services. The document offered a deeper dive into details of the plan, and its goals and objectives, for those who wanted more information.
Results Impact: The document was a key information piece that VIA could share with appointed and elected leaders, civic leaders, and members of the general public who may be community influencers so that they could have a full understanding of what the Keep SA Moving plan entailed.
Why Submit: The KSAM executive summary document was a key element of VIA's education campaign, serving as a detailed information piece that could be shared digitally and in hard-copy format. It was a foundational document that served as a foundational element gathering details of the KSAM plan and how a redirected sales tax would fund transit improvements.