Complete Coach Works Campaign to Increase Covid-19 Safety Awareness
Target Audience: The target audience for the COVID19 campaign was all CCW employees.
Strategy Objective:Marketing and HR collaborated to create an environment where employees would feel safe. Using internal communications such as emails, creative newsletters, posters, and flyers, CCW kept employees informed of new policies and procedures that were being implemented for their safety. We also provided catered lunch to celebrate employees for being "essential" and showing a continued commitment to serving our clients.
Situation Challenge: On March 19, 2020, the Governor of California issued Executive Order N-33-20, a "Stay-at-Home" order. While transportation workers were considered "essential" and exempt from the order, many CCW employees were apprehensive about working during a pandemic. The challenge was to provide employees with the peace of mind necessary to continue servicing our clients.
Results Impact: Communication of our new procedures significantly increased morale and brought 90% of staff back into office. We also noticed increases in productivity and efficiency after providing lunch.
Why Submit: This campaign is an example of how to use communication strategies to create an environment where employees feel safe and comfortable. Our approach is a model that can encourage others who are struggling to boost employee morale and compliance to new policies amid a pandemic.