Author of the New York Times #1 bestsellers The Tipping Point, Blink, and Outliers: The Story of Success
Tuesday, October 5
8:30 – 10:00 a.m.
Sponsored by APTA’s Business Members
Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike. He’s become so successful at this that, in 2005, Time Magazine named Malcolm one of its 100 Most Influential People.
Malcolm’s book Outliers: The Story of Success is having an even greater impact than his first two books. In Outliers, Malcolm suggests an exciting new approach to helping people succeed by using the factors that really foster success. Outliers debuted as a #1 bestseller for The New York Times, The Wall Street Journal, The San Francisco Chronicle, Barnes & Noble, and Publisher’s Weekly.
He is the author of two other New York Times #1 bestsellers, The Tipping Point and Blink. With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how trends work.
In Blink he analyzed first impressions—the snap judgments that we all make unconsciously and instinctively—and he explores how we can master this important aspect of successful decision-making.