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American Public Transportation Association


Preliminary program as of September 23, 2015

Workshop Moderator: Brendon Hemily

Transit agencies must compete against the automobile for customers. As a result, innovations that enhance the quality of customer experience and convenience will be critical in this competition. Technology, and in particular, Intelligent Transportation Systems (ITS), have much to offer to drive customer-focused innovations.

The objective of the workshop is to create a forum that brings together industry leaders, among the transit systems using ITS, transit systems exploring innovative enhancements for their current / future systems, researchers exploring innovation, as well as the consultants and suppliers involved in the deployment of advance technology.

The objectives of the Workshop are to:

  • Identify best practices and the state-of-the-art in developing customer-focused innovations through the use of technology, and in particular ITS.
  • Enable a discussion among participants of potential benefits, experience, and related challenges facing the transit industry in using technology to attract customers

Speakers for the workshop will be coming from transit agencies from across the U.S. to discuss their experience with customer-focused innovation.


Thursday, November 12

7:30 a.m.  - 4 p.m.


7:30 - 8:30 a.m.

Continental Breakfast

8:30 a.m.


Welcome and Welcome and Federal Activities

This session will provide an update on various Federally-sponsored Transit ITS activities and introduce the workshop

Lou Sanders,
Director, Technical Services, APTA

Status Report on Transit ITS activities from US DOT
Jeff Spencer, ITS Team Leader, Federal Transit Administration, Washington, DC

TCIP for Rail Transit
Lou Sanders, Director, Technical Services, APTA
Rob Ayers, President, Ayers Electronic Systems, Richmond, VA

Passenger Transportation System and Services (PTSS) Committee and Workshop Format
Brendon, Hemily, Principal, Principal, Brendon Hemily, 
Toronto, ON

9:20 a.m.



On the Cutting Edge of On the Cutting Edge of Customer-Focused Innovation

This session will provide presentations on a variety of cutting edge technology developments that focus on customers.

Customer-Focused Innovation at MARTA
Sarah Ming Hsi, Assistant General Manager, Technology/CIO, Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA

Web-Based Rider Feedback
Kari Watkins, Assistant Professor, Transportation Systems Engineering, Georgia Institute of Technology Transportation Institute, Atlanta, GA

Applying User-Centered Design to Enhance Customer Interfaces on TVMs at Sound Transit
Michael Berman, Research & Technology Program Manager, Sound Transit, Puget Sound, Seattle, WA

10:30 a.m.


10:45 a.m.



Fare Payment and Customer Information Developments to Enhance Customer Convenience and Increase Mobility Options

Recent developments in fare payment and customer information have greatly enhance customer convenience and are increasing mobility options through integration with other modes

DART's Experience with Mobile Ticketing
David Leininger, Executive Vice President, Chief Financial Officer, Dallas Area Rapid Transit, Dallas, TX

Using Technology to Expand Customer Mobility Options through Integrated Fare Payment at UTA: Technical and Organizational Considerations
Dave Snyder, Development Manager, Utah Transit Authority, Salt Lake City, UT

Jennifer McGrath, Strategic Planner, Utah Transit Authority,
Salt Lake City, UT

One Bus Away: Enhancing Customer Convenience through Open-Source Development
Kari Watkins, Assistant Professor, Transportation Systems Engineering, Georgia Institute of Technology Transportation Institute, Atlanta, GA


12:30 p.m.


1:30 p.m.


Exploring the Future of Technology's Role in Public Transportation to Focus on Customers

This session will build on the morning's presentations to explore the future role of technology and related challenges. An initial report on world-wide developments discussed at the ITS World Congress will lead into a structured discussion of future directions and challenges.

International Perspective on Public Transportation, Mobility and Customer-Focused Technology; Report from the ITS World Congress
Carol Schweiger, Vice President, Schweiger Consulting LLC, Boston, MA

Structured Discussion Introduced and led by
Brendon Hemily, Principal Brendon Hemily, Toronto, ON

3:15 p.m. Break

3:30 p.m.



Customer-Focused Innovation; Developments and Perspectives from Suppliers

The session will provide an opportunity to suppliers to discuss developments and perspectives on Customer-Focused Innovation.

Pepper Harward, Vice President, Transit Solutions, Routematch Software, Inc., Atlanta, GA

Andre Young, Senior Strategic Accounts Manager, Clever Devices Ltd., Woodbury, NY

Don Varley, Urban Insights, Washington, DC

Brady Young, DoubleMap, Inc., Indianapolis, IN

5:15 p.m. End of Session

5:45 p.m.

Social Event, Sponsored by Routematch Software

Friday, November 10
7:30 - 10 a.m. Registration

7:30 a.m.

Continental Breakfast 
8 - 8:30 a.m.

Using ITS for Enhanced / Proactive Control

The second day of the workshop will focus on the use of technology to engage in more proactive and effective operational control. ITS can serve to support enhanced operational control through decision support systems. And we are edging closer to proactive control through the use of the near-real time data, and predictive analytics. This session will discuss some experience and cutting edge developments.  

MARTA's Integrated Control Center
Greg Cook, Director of Mobility Services, Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA

Practical Experience with Using ITS Decision Support Systems for Operational Control
Michael Bolton, Deputy Executive Director, Strategic Services, Pace Suburban Bus, Arlington Heights, IL

Current and Future Perspectives on Proactive Transit  Control
Simon Berrebi, Georgia Institute of Technology Transportation Institute, Atlanta, GA

Near-Real Time Data for Transit Operational Control
Alla Reddy, Senior Director, System Data & Research, MTA New York City Transit, New York, NY

10:30 a.m.


10:45 a.m.

Using Technology for Customer-Focused Innovation: Discussion of Benefits and Challenges for Transit Systems

The session will build on the morning's presentations to structure an open and wide-ranging discussion among experts and participants to explore the role of technology in operational control, the benefits, but also the many challenges.

12:15 p.m.

Wrap up Session

12:30 p.m. End of Workshop
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