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American Public Transportation Association

 Presentations from the 2010 Marketing & Communications Workshop

Below are the presentations from the APTA Marketing & Communications Workshop, held February 21-24, 2010, in Ft. Lauderdale, Florida.

collapse Session : Ad Campaigns ‎(2)
Campaign Overview: Get on Board
Jennifer Kalczuk
External Relations Manager, Interurban Transit Partnerships (The Rapid)
Grand Rapids, MI
The Full Contact-Less Electronic Ticketing System In Venice: Marketing Strategy
Monaco Vincenzo
General Manager, Vela S.p.a.
Venice, Italy
collapse Session : Branding ‎(3)
Creating Harmony in a Transit Agency Brand
John Metzinger
Manager of Development, CityBus of Greater Lafayette
Lafayette, IN
Helping the choir sing: Engaging employees in telling your story
Morgan Lyons
Director-Media Relations, Dallas Area Rapid Transit
Dallas, TX
Regional Transit Branding in the Research Triangle
Ieshia Gray Robertson
Public Affairs Specialist, Durham Area Transit Authority
Durham, NC
collapse Session : Getting Started with Social Media ‎(2)
Social Media 101
Ashley Fisher
Account Executive & Social Media Specialist, Bitner Goodman
Fort Lauderdale, FL
The Rapid Social Media: Grand Rapids, Michigan
Jordan Buning
Senior Account Executive, ddm Marketing & Communications
Grand Rapids, MI
collapse Session : Lunch & Learn - Tools for Interacting with Riders ‎(2)
BART Open Data
Aaron Weinstein
Department Manager-Marketing and Research, San Francisco Bay Area Rapid Transit District
Oakland, CA
Marketing and IT Collaboration at Hampton Roads Transit
David Sullivan
Senior Vice President Technology, Hampton Roads Transit
Norfolk, VA
collapse Session : Making Social Media Work for You ‎(2)
Boost Your Business with Social Media
Kelly Robertson
How the Press Uses Social Media: A new way to connect to information and to people
Leah Harnack
Associate Director, Mass Transit Magazine
Waukesha, WI
collapse Session : Opening Session: There is Always a Way if You Are Committed ‎(1)
There is Always a Way if You Are Committed
Kathleen Ronald
President, Speaktacular
Los Angeles, CA
collapse Session : Partnerships to Develop Off-peak Ridership ‎(2)
Developing Partnerships Focused on Increasing Off-peak Ridership
Deanna DeSedas
Marketing Manager
San Francisco Municipal Transportation Agency
Partnerships to Develop Off-peak Ridership: Molly the Trolley
Richard Maxwell
Assistant Vice President of Marketing, Forth Worth Transportation Authority
Fort Worth, TX
collapse Session : Special Events ‎(2)
10 Steps to Plan a Special, Successful and Memorable Event
Dennis Mochon
Assistant Vice President-Marketing & Advertising
Dallas Area Rapid Transit (DART)
Dallas, TX
Travel Light: The Journey Begins - Launching Link light rail in the Puget Sound Region
Tim E. Healy
Marketing Manager, Sound Transit
Seattle, WA
collapse Session : Student Involvement ‎(3)
Getting Students Involved
Susan B. Richards
President, SR Concepts
Charleston, SC
Go Green, Go Transit
Jane Doyle
Marketing/Business Development, Monroe County Transportation Authority
Scotrun, PA
Student Involvement: Targeting College Students
Wendy Williams
Director of Marketing, Omnitrans
San Bernardino, CA
collapse Session : Telling Our Story: Bringing the Benefits of Public Transportation to Life ‎(3)
Telling Our Story
Alice Wiggins-Tolbert
Director-Project Development, Parsons Brinckerhoff
Atlanta, GA
Telling Our Story in Cincinnati: Public Transportation Takes Us There
Sallie Hilvers
Chief Public Affairs Officer, Southwest Ohio Regional Transit Authority/Metro
Cincinnati, OH
Telling Our Story: The Business Case for Authorization
Alan C. Wulkan
Managing Partner, InfraConsult LLC
Scottsdale, AZ
collapse Session : The Passenger Experience: Getting in on the Ground Floor ‎(2)
APTA Transit Experience Task Force
James Gergich
National Accounts Manager, CHK America
Pittsburgh, PA
BART Car Design: Getting in on the Ground Floor
Aaron Weinstein
Department Manager-Marketing and Research, San Francisco Bay Area Rapid Transit District
Oakland, CA

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