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American Public Transportation Association

 Program Overview


FINAL PROGRAM​
(As of 2/23/2016) 
 

Program At-a-Glance - Last updated: February 23, 2016
SUNDAY, FEBRUARY 28


12 – 6 p.m.​

Registration


2 – 4 p.m
.

Marketing & Communications Committee Meeting


5 – 6 p.m.

Welcome to APTA 


6 – 7 p.m.

Welcoming Reception

​7:10 p.m. Group Dinners (Dutch-treat)​

MONDAY, FEBRUARY 29


7 – 11 a.m. &
2 – 4 p.m. 

Registration


7 – 8 a.m.

Continental Breakfast


8 – 9:30 a.m.

OPENING SESSION


9:45 – 11 a.m.

Branding


9:45 – 11 a.m.

Planning for and Executing Large Events.


11:15 a.m. – 12:30 p.m.

The Social Media Landscape


11:15 a.m. – 12:30 p.m.

Big Projects and the Unexpected Left Turns that May Occur


12:30 – 2:30 p.m.

Lunch on Your Own


2:30 – 4:30 p.m.


 

 

Marketing & Communications Exchange and Round Tables

TOPICS:  

Managing Community Reputation
Rider Advisory Boards
Storytelling
Customer Information
Ridership - Dealing with Low Gas Prices
Public Transit Advocacy
What's New with Transit Websites
How to Use Video in Your Mix
Dump the Pump Day


3:30 – 5 p.m.

Advertising Revenue Information Exchange 


 


3:30 – 5:30 p.m.

PIO Shop Talk


6 – 7 p.m.

 

Networking Reception (cash bar)


6:45 p.m.

Group Dinners (Dutch-treat)

TUESDAY, MARCH 1


8 a.m. –  12:00 p.m.

Registration


7:30 – 8:30 a.m.

Continental Breakfast


8:30 –  10 a.m.

2016 Call Center Challenge Finals 


10:15 –  11:30 a.m.

The Insiders’ View of a Transit Call Center


10:15 – 11:30 a.m.

Creating a Partnership Between Public Transit and App-based Rideshare Services


10:15 – 11:30 a.m.

Campaigns for Customers


12 – 2 p.m.


 

Lunch and Learn: Group Discussions by System Size


2:15 –  3:30 p.m.

Research Issues and Answers


2:15 – 4:15 p.m.

Crisis Communications


3:45 – 5:30 p.m.

Valley Metro Technical Tour

​6:45 or 7:15 p.m. Group Dinners (Dutch-treat)​

WEDNESDAY, MARCH 2


7:30 – 8:30 a.m.

Continental Breakfast


8:30 – 10:30 a.m.

Social Media-Palooza 


 


10:45 – 11:15 a.m.

CLOSING SESSION: That’s a Wrap!


 
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1300 I Street NW
Suite 1200 East
Washington, DC 20005
Telephone (202) 496-4800 | Fax (202) 496-4324
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