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American Public Transportation Association

 Program Overview

Final Program​ (pdf) 

SUNDAY, FEBRUARY 26


1:00 p.m. – 6 p.m.​

Registration


2 – 4 p.m.

Marketing & Communications Committee Meeting​


5 – 6 p.m.

Welcome to APTA  


6 – 7 p.m.

Welcome Reception


​7:10 p.m.

Group Dinners (Dutch-treat)​
MONDAY, FEBRUARY 27


7 – 11 a.m. &
2 – ​3 p.m. 

Registration


7 – 8 a.m.

Continental Breakfast


8 – 9:30 a.m.

OPENING SESSION: Communications as a Strategic Initiative


9:45 – 11 a.m.

Ballot Measures & State of Good Repair


11:15 a.m. – 12:30 p.m.

Ridership Campaigns


11:15 a.m. – 12:30 p.m.

Crisis Communications 


12:30 – 2:30 p.m.

Lunch on Your Own


2:30 – 4:30 p.m.

Marketing & Communications Exchange and Round Tables

Table Topics:
- Recruitment Campaigns
- Safety Campaigns
- Branding
- Communicating Mixed Messages
- Social Media Stunts
- What Grinds Your Gears?
- Ridership Programs
- Winning Ridership Strategies
 


3:30 – 5 p.m.

Advertising Revenue Information Exchange 


3:30 – 5 p.m.

PIO Shop Talk


6 – 7 p.m.

 

Networking Reception (cash bar)


6:30 p.m.

Group Dinners (Dutch-treat)

TUESDAY, FEBRUARY 28


8:00 a.m. –  12:00 p.m.

Registration


8 a.m. –  12 p.m.

Joint Information Center (JIC) Workshop (Pre-registration required)


8:15 –  10 a.m.

2017 Call Center Challenge Finals


10:15 – 11:30 a.m.

Customer Service & Social Media

 


12 – 1:30 p.m.

 

Lunch and Learn: Group Discussions by System Size


1:45 –  2:15 p.m.

AdWheel Awards Celebration

 


2:30 – 3:45 p.m.

Research


2:30 – 3:45 p.m.

Tips to Ensure a Successful Television Interview

 
​6:30 p.m. Dinner Groups (Dutch-treat)​
WEDNESDAY, MARCH 1


7:30 – 8:30 a.m.

Continental Breakfast


​8:30 - 9:30 p.m.

A Day in the Life


8:30 – 9:30 a.m.

Social Media-Palooza 


​9:45 - 10:45 a.m.

A Day in the Life


​9:45 - 10:45 a.m.

Social Media Palooza


​10:45 – 11:15 a.m.

CLOSING SESSION: That’s a Wrap! 

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Suite 1200 East
Washington, DC 20005
Telephone (202) 496-4800 | Fax (202) 496-4324
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