American Public Transportation Association
 
American Public Transportation Association
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 Transit News

 10/5/2009

Contact:

Virginia Miller
202-496-4816
vmiller@apta.com

 The American Public Transportation Association Honors Excellence in Public Transportation Marketing and Communications

 

29th Annual AdWheel Awards presented during Annual Meeting and International EXPO

October 5, 2009 – San Diego – The American Public Transportation Association (APTA) announced today the winners of their annual AdWheel Awards.  The awards recognize public transportation systems and APTA business members for excellence in advertising, communications, marketing, and promotion. 

Nearly 500 entries were submitted to the prestigious awards in the four categories of print, electronic, campaign, and special event. First place honors were awarded in various subcategories to each of four groups, based on system size.  Grand Award winners were chosen from those first place winners in each group.  For a complete list of first place winners visit www.apta.com.

Grand Award Winners:

Group 1: public transportation systems with one million or fewer passenger trips annually           

  • Print:
    Butler Transit Authority Butler , PA
    Direct Mail – “Student Discount Passes Direct Mailer”
  • Electronic:
    Rapid Transit Division, City and County of Honolulu, Honolulu, HI
    Video Presentation – “Project DVD for the Draft EIS for the Honolulu High-Capacity Transit Corridor Project”
  • Campaign:
    Northern New England Passenger Rail, Portland, ME
    Promotional Campaign- “Train to Maine”
  • Special Event:
    Monroe County Transit Authority, Swiftwater, PA
    Promotional Special Event - “Dump the Pump” Fuel Your Wallet Special Event”

Group 2: public transportation systems with more than one million but fewer than 30 million passenger trips annually

  • Print:
    Knoxville Area Transit, Knoxville, TN
    Passes & Tickets – “Transit Fare Media -  Ride for Change Fare Media”
  • Electronic:
    Red Rose Transit Authority, Lancaster, PA
    Television Advertisement or Public Service Announcement – “Go Ahead TV Spot”- 
  • Campaign:
    York County Transportation Authority dba rabbittransit, York, PA
    Shoestring Campaign –“ rabbittransit  Green Campaign” 
  • Special Event:
    Mountain Metropolitan Transit, Colorado Springs, CO
     Promotional Special Event – “Mountain Metropolitan Transit 2009 Earth Day”

Group 3: public transportation systems with more than four million but  fewer than 30 million passenger trips annually

  • Print:
    Omnitrans, San Bernardino, CA
    Transit Card – “More Reasons to Ride the Bus Ad Series”
  • Electronic:
    San Joaquin Regional Transit District, Stockton, CA
    Radio Advertisement or Public Service Announcement –“Fare Increase Radio Ad”
  • Campaign:
    Corpus Christi Regional Transportation Authority, Corpus Christi, TX
    Public Relations /Awareness Campaign -  “Major Route Changes” 
  • Special Event:
    Greater Bridgeport Transit, Bridgeport, CT
    Public Relations/Awareness Special Event- “GBT Earth Day 2009” 

Group 4: public transportation systems with more than 30 million passenger trips annually

  • Print:
    San Diego Metropolitan Transit System, San Diego, CA
    Direct Mail -  “New. Sleek. Door Hanger/ Direct Mailers”
  • Electronic:
    Translink, Burnaby, BC
    Internet Homepage – “Translink.ca”
  • Campaign:
    Translink, Burnaby, BC
    Public Relations /Awareness Campaign – “Transit Secure” 
  • Special Event:
    The Port Authority of NY/NJ, New York, NY
    Public Relations/Awareness Special Event -PATH –“Office of Emergency Management Drill”

Group 5: Business Members [manufacturers, suppliers, contractors, consultants, associations, transportation management organizations

  • Print:
    Parsons Brinckerhoff, New York, NY
    Newsletter – “NOTES”
  • Electronic:
    Bombardier Transportation, Montreal, QC
    Video Presentation -  “Bombardier’s EC04 Video”
  • Campaign:
    Motor Coach Industries, Schaumburg, IL
    Public Relations /Awareness Campaign – “Stimulus Funding Primer”
  • Special Event:
    New Flyer Industries, Winnepeg, MB
    Public Relations/Awareness Special Event- “New Flyer Earth Day Campaign/ Sustainability”

(Click here to see complete list of winners)

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