American Public Transportation Association
 
American Public Transportation Association
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 Transit News

 10/1/2012

Contact:

Virginia Miller
(202) 496-4816
vmiller@apta.com

 The American Public Transportation Association Honors Creative Excellence in Public Transportation Marketing and Communications

 

The American Public Transportation Association (APTA) announced today the winners of their annual AdWheel Awards at the APTA Annual Meeting in Seattle, WA. The awards recognize public transportation systems and APTA business members for excellence in advertising, communications, marketing, and promotion.

“AdWheel Award recipients are creative, imaginative leaders, who set the bar for extraordinary public transit communications,” says APTA President & CEO Michael Melaniphy. “We celebrate their remarkable ability to create engaging materials and messages to advance public transportation.”

Over 500 entries competed this year in the four categories of print, electronic, campaign, and special event. First place honors were awarded in various subcategories for each of the four groups, based on system size. Grand Award winners were chosen from those first place winners in each group. For a complete list of first place winners visit www.apta.com.

Group 1: Public Transportation Systems with Four Million or Fewer Annual Passenger Trips

Print:
• Illustrated Vehicle: “Advertising the Advertising Program – ‘There's a Better Way to Reach People,’" Blacksburg Transit, Blacksburg, VA

Electronic:
• Radio Advertisement or Public Service Announcement: "COLTS Campus Connections," County of Lackawanna Transit System (COLTS), Scranton, PA

Campaign:
• Public Relations/Awareness or Educational Campaign: “Your Ride to a Better Environment,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA

Social Media:
• Viral Video: “It's Easy, Baby.” Triangle Transit, Research Triangle Park, NC

Special Event:
• Public Relations/Awareness or Educational Special Event: "PRTC 25th Anniversary Celebration,"  Potomac and Rappahannock Transportation Commission, Woodbridge, VA

Group 2: Public Transportation Systems with more than Four Million but fewer than 20 Million Annual Passenger Trips

Print:
• Billboards/Outdoor Advertising: “Outdoor Advertising,” Riverside Transit Agency, Riverside, CA

Electronic:
• Digital Ad: “Go Smart,” Omnitrans, San Bernardino, CA

Campaign:
• Public Relations/Awareness or Educational Campaign: “Live Outside the Lines,” Regional Transit Authority of New Orleans, New Orleans, LA

Social Media:
• Social Networking: “The T Fort Worth Facebook Page,” Fort Worth Transportation Authority (The T), Fort Worth, TX

Special Event:
• Public Relations/Awareness or Educational Special Event: “In Town Without My Car,” Agence metropolitaine de transport (AMT), Montreal, QC

Group 3: Public Transportation Systems with more than Twenty Million Annual Passengers Trips

Print:
• Newsletter: “Metro Insider,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA

Electronic:
• Internet Homepage: “If You See Something, Say Something!” Maryland Transit Administration, Baltimore, MD

Campaign:
• Promotional Campaign: “2012 Ridership Campaign,” Sound Transit, Seattle, WA

Social Media:
• Viral Video: “Catch a Ride on Metrolink,” Orange County Transportation Authority, Orange, CA

Special Event:
• Public Relations/Awareness or Educational Special Event: “O.C. Jobs Now Initiative,” Orange County Transportation Authority, Orange, CA

Group 4: Manufacturers, Suppliers, Consultants, Associations, Transportation Management Organizations

Print:
• Advertisement - Advocacy/Awareness: “Don't Let A Clown Rehab,” Complete Coach Works, Riverside, CA

Electronic:
• Video Presentation: “A Tribute to the Resilience of New Orleans,” Veolia Transportation, Silver Spring, MD

Campaign:
• Promotional Campaign: “Q'POD Reaction Campaign,” Q'Straint, Ft. Lauderdale, FL

Social Media:
• Viral Video: “Commuter Advertising's Cover of ‘Call Me Maybe,’" Commuter Advertising, Inc., Dayton, OH

Special Event:
• Promotional Special Event: “2011 APTA EXPO Booth,” Keolis Transit America, Los Angeles, CA 

 

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The American Public Transportation Association (APTA) is a nonprofit international association of 1,500 public and private member organizations, engaged in the areas of bus, paratransit, light rail, commuter rail, subways, waterborne services, and intercity and high-speed rail. This includes: transit systems; planning, design, construction, and finance firms; product and service providers; academic institutions; transit associations and state departments of transportation. More than 90 percent of the people using public transportation in the United States and Canada are served by APTA member systems.

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