National recruitment campaign resources addressing frontline workforce challenges.

Across the United States, whether large, small, urban, rural, or tribal, transit agencies are facing the challenge of recruiting and retaining drivers, mechanics, and technicians who can operate and maintain the buses of our public transit systems. To help support local transit efforts, TWC is developing the #ConnectingMyCommunity national frontline worker recruitment campaign, coordinated with the Federal Transit Administration (FTA) and industry, labor, and community partners from around the country.

This webpage features key components of the campaign, including a toolkit that contains materials agencies, labor unions and community partners can use to design effective recruitment outreach. The toolkit will be continually updated and provide materials and resources that stakeholders in public transit can use as a tool to adapt to local audiences as they design their recruitment efforts.

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Categories: Campaign, Recruitment, Resources, Tools
Tags: campaign resources, drivers, frontline workforce, mechanics, recruit, retain, technicians