The recipients of the 2023 AdWheel Grand Awards imagined and executed compelling campaigns that have increased ridership, boosted sales, recruited and retained transit operators, won funds for agency investments, and earned the public’s trust. These 17 esteemed organizations are drawn from nearly 300 entries. They come from four groups: small, medium, and large transit systems, based on annual ridership; and APTA business members.
| System/Business | Entry Title | Category | Subcategory | Group |
|---|---|---|---|---|
| Ventura County Transportation Commission | ¡Buenas con VCTC! A Spanish Outreach Campaign from Ventura County Transportation Commission | Best Marketing and Communications Educational Initiative | Social Media | Group 1 - Less than 4 million annual passenger trips |
| AC Transit (Alameda Contra-Costa Transit District) | AC Transit Recruitment Spot | Best Marketing and Communications on Workforce Development | Electronic Media | Group 3 - Greater than 20 million annual passenger trips |
| Snohomish County Public Transportation Benefit Area Corporation (dba Community Transit) | Community Transit's Video Series in Support of Mechanic Recruitment | Best Marketing and Communications on Workforce Development | Electronic Media | Group 2 - Between 4 million and 20 million annual passenger trips |
| Connecticut Department of Transportation | CTDOT Customer Experience Action Plan | Best Marketing and Communications to Highlight Transit Needs/Funding | Comprehensive Campaign | Group 3 - Greater than 20 million annual passenger trips |
| C-TRAN | C-TRAN - hiring campaign | Best Marketing and Communications on Workforce Development | Electronic Media | Group 1 - Less than 4 million annual passenger trips |
| Spokane Transit Authority | How To Ride STA Video | Best Marketing and Communications Educational Initiative | Electronic Media | Group 2 - Between 4 million and 20 million annual passenger trips |
| GoMedia, an Equans Company | Making Journeys More Accessible for the Hearing-Impaired Passenger | Best Marketing and Communications Educational Initiative | Electronic Media | Group 4 - Business member |
| Metrolink (SCRRA) | Metrolink Campaign to Support Ridership: Customer Appreciation Day | Best Marketing and Communications to Support Ridership or Sales | Special Event | Group 2 - Between 4 million and 20 million annual passenger trips |
| OC Transpo/City of Ottawa | OC Transpo’s Travel Training Program featured in The Way We Move: Transporting Stories Online Series (presented by UITP, and produced by BBC StoryWorks Commercial Productions) | Best Marketing and Communications Educational Initiative | Partnership | Group 3 - Greater than 20 million annual passenger trips |
| Transit app | Rate-My-Ride: real-time rider feedback | Best Marketing and Communications to Support Ridership or Sales | Electronic Media | Group 4 - Business member |
| South Coast British Columbia Transportation Authority (TransLink) | Ride & Shine Campaign to build discretionary ridership | Best Marketing and Communications to Support Ridership or Sales | Comprehensive Campaign | Group 3 - Greater than 20 million annual passenger trips |
| Pinellas Suncoast Transit Authority | Riders Committee Meeting to Advocate for New Transit Terminal | Best Marketing and Communications to Highlight Transit Needs/Funding | Special Event | Group 2 - Between 4 million and 20 million annual passenger trips |
| Mid-Region Council of Governments | Rio Metro RTD Seniors 60+ Ride Free on Wednesdays | Best Marketing and Communications to Support Ridership or Sales | Electronic Media | Group 1 - Less than 4 million annual passenger trips |
| Siemens Mobility, Inc. | Siemens Mobility 2022 Family Day | Best Marketing and Communications on Workforce Development | Special Event | Group 4 - Business member |
| Siemens Mobility, Inc. | Siemens Mobility High Speed Rail Comprehensive Campaign | Best Marketing and Communications to Highlight Transit Needs/Funding | Comprehensive Campaign | Group 4 - Business member |
